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Country Report

Retail Tissue in

Retail Tissue in Hong Kong, China

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue expected to grow slowly over next five years

Due to the high penetration of retail tissue among households in Hong Kong, it is likely that category growth will be modest over the forecast period. Furthermore, some consumers are looking to standard brands and private label because consumers perceive little difference between private label and international brands as well as the aggressive pricing strategies employed by private label.

Toilet paper expected to continually support overall sales of retail tissue

Toilet paper is expected to continually support overall sales of retail tissue due to its status as by far the largest retail tissue subcategory. Sales of napkins are set to continue declining, with the subcategory set to lose out to boxed facial tissues, which are often used as an alternative to napkins in homes in Hong Kong because consumers are accustomed to eating their meals without the use of napkins.

COMPETITIVE LANDSCAPE

Vinda and Tempo dominate most subcategories in retail tissue

SCA Tissue Hong Kong Ltd led retail tissue in Hong Kong up to 2016, but in 2017 parent company SCA Group split into two, and spun off Essity, which became the leader in retail tissue in Hong Kong in 2017. The company’s leadership in the category stems from its clear segmentation strategy in Hong Kong, which has seen its two brands Vinda and Tempo lead in a number of subcategories within retail tissue.

Consumers perceive little difference between branded and private label retail tissue

Since retail tissue products are not considered intimate items, consumers in Hong Kong generally see little difference between branded and private label products. Therefore, private label retail tissue products such as Select from AS Watson Group and Surebuy from Dairy Farm International Holdings recorded steady increases in their value shares over the course of the last decade.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Hong Kong, China?
What are the major brands in Hong Kong, China?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Retail tissue expected to grow slowly over next five years

Toilet paper expected to continually support overall sales of retail tissue

COMPETITIVE LANDSCAPE

Vinda and Tempo dominate most subcategories in retail tissue

Consumers perceive little difference between branded and private label retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records slightly slower current value growth in 2017

Adult incontinence leads growth while nappies/diapers show sluggish increase

International players lead sales in tissue and hygiene

Supermarkets and health and beauty specialists dominate distribution

Low birth rate and ageing population pose challenges to tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Hong Kong, China

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Executive Summary

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PROSPECTS

Retail tissue expected to grow slowly over next five years

Toilet paper expected to continually support overall sales of retail tissue

COMPETITIVE LANDSCAPE

Vinda and Tempo dominate most subcategories in retail tissue

Consumers perceive little difference between branded and private label retail tissue

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Retail tissue expected to grow slowly over next five years

Toilet paper expected to continually support overall sales of retail tissue

COMPETITIVE LANDSCAPE

Vinda and Tempo dominate most subcategories in retail tissue

Consumers perceive little difference between branded and private label retail tissue

CATEGORY DATA

Tissue and Hygiene in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records slightly slower current value growth in 2017

Adult incontinence leads growth while nappies/diapers show sluggish increase

International players lead sales in tissue and hygiene

Supermarkets and health and beauty specialists dominate distribution

Low birth rate and ageing population pose challenges to tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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