Demand for retail tissues is set to fall in 2023 before normalising and gaining ground over the remainder of the forecast period. Due to extensive stockpiling over 2022, and despite the fact that local consumers are now showing a high degree of hygiene habit persistence, the demand for retail tissue will soften as they spend less time at home.
Similar to other industry products, the sustainability theme is anticipated to have a significant impact on the development of retail tissue over the forecast period. Indeed, players are increasingly focusing their efforts on adopting sustainability, including Essity’s brand Tempo, which has introduced recycled paper packaging for its boxed facial tissues.
Pocket handkerchiefs is expected to be increasingly challenged by wipes as local consumers resume their social activities and spend greater time outside of the home during the forecast period. Prior to the pandemic, pocket handkerchiefs served as the primary outdoor tissue product since they could easily fit into pockets or bags.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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