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Country Report

Retail Tissue in

Retail Tissue in Hong Kong, China

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased focus on premium toilet paper

Toilet paper was the most dynamic category within retail tissue in current value terms in 2018 with it continuing to benefit from consumers trading up to more premium options. Private label saw a significant drop in its volume share in toilet paper in 2018, with the leading brands such as Vinda, Virjoy and Andrex offering features such as extra softness, embossing and fragranced to drive interest.

Added-value benefits prove popular

When it comes to facial tissues are not just looking for increased thickness and softness but also products which offer added benefits such as antibacterial properties or added ingredients such as aloe vera to protect the skin. For example, Kimberly-Clark offers its Kleenex Cold Care Lotion boxed facial tissues which include aloe vera and vitamin C to help cold and flu sufferers.

Consumers seek performance over value when it comes to paper towels

Paper towels saw healthy current value growth in 2018 with the category benefiting from the growing demand for convenience. While traditionally consumers used a wet cloth to clean surfaces there has been a growing demand for paper towels which can be used to quickly and effectively clean surfaces and spills.

COMPETITIVE LANDSCAPE

Essity leads with popular Vinda and Tempo brands

Essity AB leads retail tissue thanks to the strength of its Vinda and Tempo brands. Both brands have a long-standing presence in Hong Kong and are trusted by consumers.

Private label declines as economy improves

Both AS Watson Group and Dairy Farm International Holdings Ltd continued to struggle in the face of growing competition from brands offering premium and added-value products. These retailers had benefited in the past from their low pricing strategies and loyalty programmes, with bonus points being added for purchases of their private label products.

Recycled products struggle to get a foothold

Recycled retail tissue products remain a relative niche in Hong Kong, which is largely due to a lack of education and awareness regarding these products, but also due to a lack of brand presence. When it comes to toilet paper and facial tissues consumers typically look for products which are soft and gentle on the skin, with the perception being that recycled products are not able to meet the same standards as non-recycled varieties.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Hong Kong, China?
What are the major brands in Hong Kong, China?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Increased focus on premium toilet paper

Added-value benefits prove popular

Consumers seek performance over value when it comes to paper towels

COMPETITIVE LANDSCAPE

Essity leads with popular Vinda and Tempo brands

Private label declines as economy improves

Recycled products struggle to get a foothold

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Consumers trade up as incomes rise

Ageing population drives growth of adult incontinence

International brands dominate while private label struggles

Supermarkets and health and beauty specialist retailers dominate distribution

Premiumisation set to continue

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased focus on premium toilet paper

Added-value benefits prove popular

Consumers seek performance over value when it comes to paper towels

COMPETITIVE LANDSCAPE

Essity leads with popular Vinda and Tempo brands

Private label declines as economy improves

Recycled products struggle to get a foothold

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Increased focus on premium toilet paper

Added-value benefits prove popular

Consumers seek performance over value when it comes to paper towels

COMPETITIVE LANDSCAPE

Essity leads with popular Vinda and Tempo brands

Private label declines as economy improves

Recycled products struggle to get a foothold

CATEGORY DATA

Tissue and Hygiene in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Consumers trade up as incomes rise

Ageing population drives growth of adult incontinence

International brands dominate while private label struggles

Supermarkets and health and beauty specialist retailers dominate distribution

Premiumisation set to continue

MARKET INDICATORS

MARKET DATA

SOURCES

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