Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Retail Tissue in

Retail Tissue in Hong Kong, China

Mar 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased focus on premium toilet paper

Toilet paper was the most dynamic category within retail tissue in current value terms in 2018 with it continuing to benefit from consumers trading up to more premium options. Private label saw a significant drop in its volume share in toilet paper in 2018, with the leading brands such as Vinda, Virjoy and Andrex offering features such as extra softness, embossing and fragranced to drive interest.

Added-value benefits prove popular

When it comes to facial tissues are not just looking for increased thickness and softness but also products which offer added benefits such as antibacterial properties or added ingredients such as aloe vera to protect the skin. For example, Kimberly-Clark offers its Kleenex Cold Care Lotion boxed facial tissues which include aloe vera and vitamin C to help cold and flu sufferers.

Consumers seek performance over value when it comes to paper towels

Paper towels saw healthy current value growth in 2018 with the category benefiting from the growing demand for convenience. While traditionally consumers used a wet cloth to clean surfaces there has been a growing demand for paper towels which can be used to quickly and effectively clean surfaces and spills.

COMPETITIVE LANDSCAPE

Essity leads with popular Vinda and Tempo brands

Essity AB leads retail tissue thanks to the strength of its Vinda and Tempo brands. Both brands have a long-standing presence in Hong Kong and are trusted by consumers.

Private label declines as economy improves

Both AS Watson Group and Dairy Farm International Holdings Ltd continued to struggle in the face of growing competition from brands offering premium and added-value products. These retailers had benefited in the past from their low pricing strategies and loyalty programmes, with bonus points being added for purchases of their private label products.

Recycled products struggle to get a foothold

Recycled retail tissue products remain a relative niche in Hong Kong, which is largely due to a lack of education and awareness regarding these products, but also due to a lack of brand presence. When it comes to toilet paper and facial tissues consumers typically look for products which are soft and gentle on the skin, with the perception being that recycled products are not able to meet the same standards as non-recycled varieties.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Hong Kong, China?
What are the major brands in Hong Kong, China?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Megatrends

Country Report

Retail Tissue in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased focus on premium toilet paper

Added-value benefits prove popular

Consumers seek performance over value when it comes to paper towels

COMPETITIVE LANDSCAPE

Essity leads with popular Vinda and Tempo brands

Private label declines as economy improves

Recycled products struggle to get a foothold

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Retail Tissue in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased focus on premium toilet paper

Added-value benefits prove popular

Consumers seek performance over value when it comes to paper towels

COMPETITIVE LANDSCAPE

Essity leads with popular Vinda and Tempo brands

Private label declines as economy improves

Recycled products struggle to get a foothold

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports