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Country Report

Retail Tissue in

Retail Tissue in Turkey

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Retail volume sales stagnate in 2019 due to diminished purchasing power

Volume sales of retail tissue stagnated in 2018 and 2019, as unit prices went up drastically due to the depreciation of the Turkish lira and resultant rising production costs. Many consumers faced economic hardship and cut back on spending where possible, with all product areas other than toilet paper seeing retail volume decline in 2019 as a result.

Paper towels move into mainstream but see decline in 2019 as consumers cut back on spending

Earlier in the review period, paper towels recorded very dynamic volume and value growth, in line with the rise in demand for convenience and practicality for simple household cleaning tasks. Paper towels appeal on the basis of their multifunctional nature, as they can be used for multiple purposes, such as cleaning kitchen and bathroom surfaces and soaking up the extra oil from fried food.

Discounter BIM continues to gain share in 2019 thanks to offering low prices

Retail tissue was led by BIM Birlesik Magazacilik at the end of the review period, with this popular discounter further gaining share in 2019 as many consumers downgraded their preferences and opted for more affordable options. BIM benefits from offering very affordable private label line Blume.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 4% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

The main areas to benefit from the impact of the COVID-19 pandemic will be toilet paper and paper towels, with the former seeing retail volume growth strengthen in 2020 and the latter reversing the decline seen in 2019. These products will benefit from consumers spending more time at home.

Recovery and opportunities

2020 will offer considerable opportunities for players in toilet paper and paper towels, with growth likely in these areas as a result of consumers spending more time at home during the COVID-19 lockdown. One major challenge for players in the first half of 2020 was ensuring good stock availability in stores, particularly during the initial stockpiling and panic buying seen in major cities.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Turkey?
What are the major brands in Turkey?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Turkey - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail volume sales stagnate in 2019 due to diminished purchasing power

Paper towels move into mainstream but see decline in 2019 as consumers cut back on spending

Discounter BIM continues to gain share in 2019 thanks to offering low prices

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Currency depreciation and economic uncertainty hit sales in 2019

Discounters’ private label ranges and economy brands attract price-sensitive consumers via low prices in 2019

Further economic uncertainty likely due to impact of COVID-19 in forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Turkey

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Retail volume sales stagnate in 2019 due to diminished purchasing power

Paper towels move into mainstream but see decline in 2019 as consumers cut back on spending

Discounter BIM continues to gain share in 2019 thanks to offering low prices

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Turkey - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail volume sales stagnate in 2019 due to diminished purchasing power

Paper towels move into mainstream but see decline in 2019 as consumers cut back on spending

Discounter BIM continues to gain share in 2019 thanks to offering low prices

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Currency depreciation and economic uncertainty hit sales in 2019

Discounters’ private label ranges and economy brands attract price-sensitive consumers via low prices in 2019

Further economic uncertainty likely due to impact of COVID-19 in forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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