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Country Report

Retail Tissue in

Retail Tissue in Turkey

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Initial stockpiling of essential retail tissue products as a result of the pandemic-induced lockdown improves category’s overall performance in 2020

Overall retail tissue in Turkey experienced a significant upturn in demand as a result of the pandemic. Following the announcement of a lockdown, consumers displayed initial stockpiling, which resulted in panic buying and some product shortages, particularly for toilet paper and paper towels.

Modern grocery retailers remain dominant distribution channel with e-commerce gaining only marginal share in 2020

E-commerce gained further ground in the distribution of retail tissue in 2020, holding its highest value share within paper towels. Nevertheless, while demand for many essential products increased through this channel in 2020 due to home delivery and competitive prices, its penetration rate was not as impressive within retail tissue compared to hygiene categories, with many consumers purchasing these products perhaps weekly or monthly in bulk to store at home.

Fairly consolidated competitive landscape with discounter BIM retaining overall slim leadership in 2020

Retail tissue remained a fairly consolidated competitive landscape in 2020, led by BIM Birlesik Magazacilik and its private label line Blume. BIM Birlesik Magazacilik benefits from the strength of private label and ongoing popularity of discounters as many consumers downgraded their preferences and opted for more affordable options.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Turkey?
What are the major brands in Turkey?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Initial stockpiling of essential retail tissue products as a result of the pandemic-induced lockdown improves category’s overall performance in 2020

Modern grocery retailers remain dominant distribution channel with e-commerce gaining only marginal share in 2020

Fairly consolidated competitive landscape with discounter BIM retaining overall slim leadership in 2020

RECOVERY AND OPPORTUNITIES

Despite slowdown in volume growth rate, retail tissue will continue to thrive, driven by dominant toilet paper

Paper towels set to see overall strongest volume growth due to versatility

Private label likely to further benefit from ongoing price sensitivity while brands will attempt to expand portfolios to appeal to all income groups

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Turkey

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Executive Summary

New Report Guarantee

2020 IMPACT

Initial stockpiling of essential retail tissue products as a result of the pandemic-induced lockdown improves category’s overall performance in 2020

Modern grocery retailers remain dominant distribution channel with e-commerce gaining only marginal share in 2020

Fairly consolidated competitive landscape with discounter BIM retaining overall slim leadership in 2020

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Initial stockpiling of essential retail tissue products as a result of the pandemic-induced lockdown improves category’s overall performance in 2020

Modern grocery retailers remain dominant distribution channel with e-commerce gaining only marginal share in 2020

Fairly consolidated competitive landscape with discounter BIM retaining overall slim leadership in 2020

RECOVERY AND OPPORTUNITIES

Despite slowdown in volume growth rate, retail tissue will continue to thrive, driven by dominant toilet paper

Paper towels set to see overall strongest volume growth due to versatility

Private label likely to further benefit from ongoing price sensitivity while brands will attempt to expand portfolios to appeal to all income groups

CATEGORY DATA

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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