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Country Report

Retail Tissue in

Retail Tissue in Argentina

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth projected

Despite expected improvements in the economy over the forecast period, one of the main threats to retail tissue could be ongoing strong rationalisation among consumers. While this was born out of necessity as a result of the economic crisis, it is possible that such behaviour could become entrenched, no matter the future economic circumstances.

Higher per capita use of toilet paper compared to other countries in the region

Toilet paper is the most important category within retail tissue. High usage stems from its necessity status and lack of alternatives.

Boom in wholesalers and discount stores

Due to reduced purchasing power, consumers have increasingly turned to wholesalers, with such outlets offering much lower prices. Economic constraints have meant most consumers have had to make do with lower-quality offerings and lack of product variety available via these stores, exemplified by Maxiconsumo, Makro, Diarco, Vital, Yaguar and Nini.

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

Multinationals La Papelera del Plata and Kimberly-Clark Argentina Holdings accounted for half of the category’s total value sales in 2018. However, national companies also had a significant presence, with Celulosa Campana (brand Campanita) and Papelera Samseng (Elegante) standing out.

La Papelera del Plata leads

La Papelera del Plata was the outright leading player in 2018 thanks to its strong presence in a number of categories, enabled by its strength in a number of categories, wide product portfolio and range of price segments. In mid- and low-priced toilet paper, it is present with its Higienol line, as well as its luxury brand Elite.

Private label records notable growth

Private label gained important ground within retail tissue over the review period as consumers were more focused on price than product quality across most retail tissue categories, especially napkins and paper towels. Several companies in the market produce for third parties, such as Papelera San Andres de Giles, which supplies paper towels and toilet paper for Wal-Mart, and paper towels for Carrefour.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Argentina?
What are the major brands in Argentina?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Argentina - Category analysis

HEADLINES

PROSPECTS

Growth projected

Higher per capita use of toilet paper compared to other countries in the region

Boom in wholesalers and discount stores

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

La Papelera del Plata leads

Private label records notable growth

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Complex economic scenario characterises the market in 2018

Tissue and hygiene volume consumption declines

Consolidation amongst five major companies

Notable increase in private label driven by economic instability

Mild economic rebound expected from 2019

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Argentina

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Executive Summary

New Report Guarantee

PROSPECTS

Growth projected

Higher per capita use of toilet paper compared to other countries in the region

Boom in wholesalers and discount stores

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

La Papelera del Plata leads

Private label records notable growth

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Argentina - Category analysis

HEADLINES

PROSPECTS

Growth projected

Higher per capita use of toilet paper compared to other countries in the region

Boom in wholesalers and discount stores

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

La Papelera del Plata leads

Private label records notable growth

CATEGORY DATA

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Complex economic scenario characterises the market in 2018

Tissue and hygiene volume consumption declines

Consolidation amongst five major companies

Notable increase in private label driven by economic instability

Mild economic rebound expected from 2019

MARKET INDICATORS

MARKET DATA

SOURCES

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