Retail tissues registered a decline in volume sales in 2021, following from a bumper year in 2020. Toilet paper, followed by paper towels, account for the vast majority of value sales, and with society gradually opening up in 2021, and people spending less time at home, both these products registered a fall in volume sales.
Retail tissue has very high penetration in Argentina, dominated by toilet paper (with the recycled format remaining the most popular) and paper towels. These tissue types present strong competition between players, both in modern and traditional grocery retailers.
Chilean company Empresas CMPC, a multinational group engaged in pulp and paper production, whose industrial and commercial operations in its eight countries, including Argentina, go under the name of Softys, is present within retail tissue in Argentina through its local subsidiary La Papelera del Plata. The latter retained its overall leadership of retail tissue in 2021 through a wide range of brands including Higienol (toilet paper) and the premium-positioned Elite (toilet paper) and Sussex (paper towels).
E-commerce surged during the pandemic and is expected to continue to gain value share over the forecast period, as more consumers have now been exposed to the convenience of online shopping. In addition, the bulkiness of many retail tissue products such as toilet paper and paper towels make direct delivery even more convenient, particularly if consumers do not have a car.
Retail tissue – more specifically toilet paper and paper towels – presents the highest degree of competition amongst players. As consumers are able to choose from a wide variety of products and price ranges, leading brands will be under increasing pressure to offer greater affordability.
Retail tissue is a mature product area with few prospects for longer-term growth in volume sales. Price competition will also persist due to the strength of competition.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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