Competitive Landscape
Softys Argentina Defends Leadership as Private Label Momentum Stalls
Retail tissue in Argentina remains highly concentrated, with Softys Argentina holding a retail value share of 39% in 2025, maintaining its clear leadership. The top three companies—Softys Argentina, Papelera San Andres de Giles SRL, and Papelera Samseng SA—collectively account for over 63% of value sales, while smaller players such as Papelera Rosato SA, and Papelera Vual de Jose Juan Yapur SA each hold less than 1% of value share.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Argentina?
- Which are the leading brands in Retail Tissue in Argentina?
- How are products distributed in Retail Tissue in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Argentina - Category analysis
Key Data Insights
Limited Disposable Income Dampens Retail Tissue Growth
Limited Disposable Income Dampens Retail Tissue Growth
Toilet Paper Leads Sales as Napkins Lose Share to Paper Towels
Consumers Continue to Prioritise Versatility and Affordability
Brands Expected to Adapt Innovation to Performance and Price Expectations
Softys Argentina Defends Leadership as Private Label Momentum Stalls
Hypermarkets Expand Delivery Services to Retain Bulk Tissue Buyers
E-Commerce Leverages Convenience to Outpace Offline Channel Growth
Tissue and Hygiene in Argentina - Industry Overview
Premiumisation Remains a Key Trend as Consumers Prioritise Comfort
Key Data Insights
Premiumisation Remains a Key Trend as Consumers Prioritise Comfort
Clean Wellness and Segmentation Drive Category Growth
Declining Birth Rates Are Expected to Have Negative Effect on Nappies/Diapers/Pants
Hypermarkets Expected to Win Back Consumers with Promotions and Engaging Shopping Experiences
Softys and Kimberly-Clark Strengthen Lead as Innovation Offsets Private Label Losses
Hypermarkets Expand Reach as Price Controls End and Shoppers Seek Variety
E-Commerce Gains Momentum as Older Shoppers Adapt and Platforms Improve
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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