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Country Report

Retail Tissue in

Retail Tissue in Argentina

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth projected

Strengthening economic recovery is projected for over the forecast period, with an upturn in both end consumption and exports. Inflation is set to fall to a single-digit level.

Per capita use of retail tissue

In Argentina, per capita use of retail tissue was above that of some other countries, such as Brazil or Mexico, but it was still far from rates in developed areas, such as North America/Western Europe. Although lower per capita usage occurred in all categories, the difference was high for the hard-to substitute product of toilet paper, in part due to the high penetration of bidets in Argentina.

Wholesalers and discount stores boom

Due to reduced purchasing power during 2016-2017 and general consumer mistrust of promotions driven by supermarket chains, consumers turned to the wholesaler channel. These outlets offered much lower prices, but with lower-quality stores and less product variety.

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

The multinational companies La Papelera del Plata and Kimberly-Clark Argentina Holdings dominated retail tissue in 2017; however, national companies also had a significant presence, with Celulosa Campana (brand Campanita) and Papelera Samseng (Elegante) standing out. Papelera San Andres de Giles ranked fifth and offered the brands Felpita and Sweety.

La Papelera del Plata leads

La Papelera del Plata led retail tissue in 2017, at the forefront in many categories due to its broad portfolio covering all price segments.

Private label records notable growth

Private label gained important ground within retail tissue over the review period. According to industry sources, this was because consumers bought cheaper products, as in most categories, such as napkins/paper towels, quality was not a priority.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Argentina?
What are the major brands in Argentina?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Argentina - Category analysis

HEADLINES

PROSPECTS

Growth projected

Per capita use of retail tissue

Wholesalers and discount stores boom

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

La Papelera del Plata leads

Private label records notable growth

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Resilient rebound of the Argentinian economy

Sales decline for the second year running

Leading players lose ground against private label and domestic players

Wholesalers and discount stores display dynamism due to a change in shopping habits

Positive economic projections for the coming years

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth projected

Per capita use of retail tissue

Wholesalers and discount stores boom

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

La Papelera del Plata leads

Private label records notable growth

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Argentina - Category analysis

HEADLINES

PROSPECTS

Growth projected

Per capita use of retail tissue

Wholesalers and discount stores boom

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

La Papelera del Plata leads

Private label records notable growth

CATEGORY DATA

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Resilient rebound of the Argentinian economy

Sales decline for the second year running

Leading players lose ground against private label and domestic players

Wholesalers and discount stores display dynamism due to a change in shopping habits

Positive economic projections for the coming years

MARKET INDICATORS

MARKET DATA

SOURCES

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