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Country Report

Retail Tissue in

Retail Tissue in Argentina

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Economic difficulties have variable effect across categories

The impact of high inflation and low economic activity on consumer purchasing power led to decreased demand for a number of retail tissue products towards the end of the review period. However, while categories such as napkins and tissue handkerchiefs felt this impact strongly, as they are easily replaced by items such as traditional cloth napkins and handkerchiefs, essential items, such as toilet paper proved more resilient.

Development of green products limited by consumer price-sensitivity

The rise in consumer environmental-awareness exerted a growing influence on many products in the Argentinean market towards the end of the review period, including retail tissue. A general emphasis on reducing use of materials represents a threat to retail tissue, though increased eco-consciousness also presents opportunities for the development of products such as toilet paper made from recycled paper.

Leaders face increasingly intense competition

La Papelera del Plata remained the outright leading player in retail tissue in 2019 despite continued share erosion. The company’s strength is founded on a wide product portfolio spanning a range of price segments.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 4% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 1% rise forecast in 2019 constant value terms in the 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

While retail sales of toilet paper are benefiting from the closure of away-from-home locations, categories such as boxed facial tissue and paper towels are seeing a positive impact from the increased consumer focus on health and hygiene resulting from the COVID-19 pandemic. This is in line with a wider trend towards products that help to maintain bodily hygiene and the cleanliness of household surfaces due to the pandemic.

Recovery and opportunities

Toilet paper sales are set to normalise over the course of the forecast period, as the category is mature and has limited potential for the development of wider usage occasions. Moreover, there is also limited opportunity for value-adding innovation, even as economic conditions improve.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Argentina?
What are the major brands in Argentina?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Argentina - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic difficulties have variable effect across categories

Development of green products limited by consumer price-sensitivity

Leaders face increasingly intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions lead to reduced consumer purchasing power

Private label trend bolstered by consumer price-sensitivity

Bleak economic picture, but positive cultural trends for the development of tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Economic difficulties have variable effect across categories

Development of green products limited by consumer price-sensitivity

Leaders face increasingly intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Argentina - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic difficulties have variable effect across categories

Development of green products limited by consumer price-sensitivity

Leaders face increasingly intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions lead to reduced consumer purchasing power

Private label trend bolstered by consumer price-sensitivity

Bleak economic picture, but positive cultural trends for the development of tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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