Even before the outbreak of the COVID-19 pandemic, gum retail volume and value sales were in decline, significantly due to the changing behaviours of new generations of consumers. It remains common for the consumption of cigarettes and chewing gum to go hand-in-hand, but new generations tend to smoke less, while smoking prevalence of cigarettes is on the wane in general.
Most often, children look for different or extreme flavours. In the review period, the category saw the introduction or development of brands to offer such flavours, such as Super Hiper Acido, distributed by Minoil Bolivia.
Although the outlook for chewing gum is negative in Bolivia, owners of certain brands are expected to emphasise the additional benefits of their products. In this vein, there may a stronger move towards sugar-free or reduced sugar or functional products as health awareness rises in the country.
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Understand the latest market trends and future growth opportunities for the Gum industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Gum research and analysis database.
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