Strong value sales growth in 2023 has been driven partially by volume growth due to latent demand from people working from home more frequently, but largely from rapid growth in unit prices due to inflationary pressures. Rising interest rates and a looming recession are expected to help control inflation, with price growth expected to stabilise from 2024 onwards.
The Wrigley Co (NZ) Ltd is expected to remain the dominant player in gum over the forecast period, leveraging its strong brand portfolio and distribution channels to maintain a significant competitive advantage. Wrigley's international brands, including Hubba Bubba, Extra, Airwaves, PK, and Juicy Fruit, enjoy a strong presence in both bubble gum and sugar-free gum segments.
Ethical considerations and sustainable sourcing are increasingly important factors for consumers across the FMCG industry in New Zealand. Consumers are interested in reducing their environmental impact and seeking more sustainable alternatives to traditional products.
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Understand the latest market trends and future growth opportunities for the Gum industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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