As New Zealand emerges from the COVID-19 pandemic, the outlook for gum is not expected to look strikingly different to what was already evident prior to the health crisis. As consumers return to socialising without face masks, this is likely to have a stimulatory effect on demand as they spend time outside of the home more often.
The Wrigley Co (NZ) Ltd is expected to remain the dominant player in gum over the forecast period, with the company’s strong brand portfolio and distribution network offering it a significant competitive advantage. The player continues to dominate in terms of marketing as well as in terms of sales and its international brands have a very strong presence across bubble gum and sugar free chewing gum in particular, including notably Hubba Bubba, Extra, Airwaves, PK and Juicy Fruit.
Ethical considerations are increasingly becoming a key driver across FMCG in New Zealand. In particular, local consumers are interested in reducing their environmental impact through ethical and sustainable sourcing.
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Understand the latest market trends and future growth opportunities for the Gum industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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