Competitive Landscape
The Wrigley Co Strengthens Dominance through Innovation and Distribution
Gum in New Zealand remains highly concentrated, with The Wrigley Co (NZ) Ltd set to gain further share to 79% in 2026, followed at a distance by Perfetti Van Melle Group with 11%. Over the review period, the category has become even more concentrated as The Wrigley Co steadily increased its share from 74% in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in New Zealand?
- Which are the leading brands in Gum in New Zealand?
- How are products distributed in Gum in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in New Zealand - Category analysis
Key Data Insights
Gum Summary
Honest Gum Leverages Plastic-Free Design to Redefine Refreshment Choices
Chewing Gum Maintains Leadership as Functional Demand Outpaces Bubble Gum
Honest Gum Raises Esg Benchmarks as Sustainability Drives New Opportunities
Chewing Gum to Continue Driving Demand with Increasingly Functional Positioning
Smaller Brands Expand with Sustainable Packaging as Demand Shifts
The Wrigley Co Strengthens Dominance through Innovation and Distribution
Supermarkets Secures Lead as Impulse and Multipack Sales Rise
Supermarket E-Commerce Platforms Expand Multipack and Bulk Gum Sales
Snacks in New Zealand - Industry Overview
2026 Developments
Key Data Insights
Resilient Growth for New Zealand Snacks Driven by Daily Routines and Value Formats
Savoury Snacks and Sweet Biscuits Outperform as Multi-Packs and Value Formats Drive Resilience
Everyday Snacking Occasions Reshape Value Perception and Boost Household Treat Moments
Retailers Set to Sharpen Price-Pack Strategies to Defend Demand and Margin
Snack Bars and Sweet Biscuits to Win Everyday Snacking by Blending Function and Affordability
E-Commerce and Health Claims to Shift Snacking From Impulse to Planned Occasions
Mondelez Leverages Brand Scale to Reinforce Share Advantage
Supermarkets Sustain Planned Missions as Price Sensitivity Endures
Retail E-Commerce Gains Traction through Full Basket Missions
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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