Prior to 2020, gum had fluctuated between seeing declines and slight growth. In 2020, sales of gum took a massive hit, as consumers stayed at home and had less of a need for fresh breath.
Sales of gum have traditionally mainly occurred in impulse-driven and on-the-go channels, such as convenience stores and forecourt retailers. Consumers tend to pick up a pack of gum in the checkout line, at the register, or in aisles throughout the store.
Gum sales had struggled off and on for many years prior to 2020, when the drastic category decline emphasised the need for manufacturers to improve their positioning. Reduced consumer mobility in 2020 had a significant negative impact on the performance of gum, highlighting how occasion-dependent the category remains.
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Understand the latest market trends and future growth opportunities for the Gum industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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