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Country Report

Gum in

Gum in the US

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Limited impulse purchases and on-the-consumption occasions during lockdown result in significant declines for chewing gum

Gum in the US experienced a strong decline in demand in Q2 due to the emergence of COVID-19, and the subsequent lockdown measures across different states, resulting in work from home policies and home learning in addition to reduced travel. This scenario significantly reduced impulse purchasing occasions, which tend to drive demand for the largest category of chewing gum, which felt the impact of the pandemic more than bubble gum, therefore influencing overall gum’s performance.

Mars retains overall leadership due to strength in both gum types but Tic Tac Gum continues to make strides

Mars Wrigley Confectionery retained its overall domination of gum in Q2 2020, due to its wide product portfolio within the largest category of chewing gum, with well-established brands such as Wrigley's Extra, Orbit and Eclipse, in addition to its leadership of bubble gum, where it experienced a more positive performance in line with the latter’s growth, through its brand Hubba Bubba max which gained notable value share from Dubble Bubble (Concord Confections Inc).

Shift in consumption results in channel shifts

A shift in consumption occasions for gum also resulted in a shift in channels in Q2, with convenience stores losing notable value share due to limited impulse purchases, while supermarkets gained marginal ground, but like many popular channels including hypermarkets, still lost sales due to lack of demand for chewing gum, even though these products are often placed near points of sale in these retailers.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in USA?
What are the major brands in USA?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limited impulse purchases and on-the-consumption occasions during lockdown result in significant declines for chewing gum

Mars retains overall leadership due to strength in both gum types but Tic Tac Gum continues to make strides

Shift in consumption results in channel shifts

RECOVERY AND OPPORTUNITIES

Positive predictions for chewing gum from 2021 as consumers gradually return to some level of normality in their daily lives

Sugar-free variants of chewing gum likely to prevail in line with health and wellness trends

COVID-19 scenario highlights need to gum producers to create different angle with which to attract consumers beyond impulse purchases and breath freshening

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Manufacturers shift focus from foodservice to retail, although some find it easier to adapt than others
Growth for food delivery has been key for packaged food sales to foodservice
More accountability for foodservice operators will mean more selectivity when purchasing ingredients

Consumer Foodservice

Foodservice operators struggle to stay afloat amid decreased demand in 2020, and have to adapt to survive
Foodservice industry may not see an immediate shift back to “normal”
Consumer foodservice will offer a vital gateway to new food items

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Gum in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Limited impulse purchases and on-the-consumption occasions during lockdown result in significant declines for chewing gum

Mars retains overall leadership due to strength in both gum types but Tic Tac Gum continues to make strides

Shift in consumption results in channel shifts

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Table of Contents

Gum in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limited impulse purchases and on-the-consumption occasions during lockdown result in significant declines for chewing gum

Mars retains overall leadership due to strength in both gum types but Tic Tac Gum continues to make strides

Shift in consumption results in channel shifts

RECOVERY AND OPPORTUNITIES

Positive predictions for chewing gum from 2021 as consumers gradually return to some level of normality in their daily lives

Sugar-free variants of chewing gum likely to prevail in line with health and wellness trends

COVID-19 scenario highlights need to gum producers to create different angle with which to attract consumers beyond impulse purchases and breath freshening

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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