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Country Report

Gum in

Gum in the US

38 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Over the review period gum and mints (tracked under sugar confectionery) waged an intense battle to freshen the breath of consumers. Between 2012 and 2017, retail volume sales of gum fell by 13%, while sales of mints grew by 14%. In this intensely competitive environment, brand manufacturers in both categories launched new products “across enemy lines” in 2017. In December 2017, for instance, Mars Wrigley’s Extra, the second largest brand in gum with a value share of 17%, will see the launch of Extra Chewy Mints. Featuring a crispy shell and chewy centre, this innovation will take the brand equity of Extra into a faster growing category via a unique texture and mouthfeel to help it stand out in a competitive marketplace.

COMPETITIVE LANDSCAPE

Mars Wrigley Confectionery remained the clear leader in gum in 2017 with a value share of 51%, more than double that of its closest competitor. The company markets a wide portfolio of brands, including Orbit, Extra, Wrigley's 5, Eclipse, Juicy Fruit, Wrigley's Spearmint and others. In 2017, the company’s share declined due to strong competition from smaller players like Hershey Co and Perfetti Van Melle USA. Despite modest losses, Mars Wrigley’s commitment to innovation helped it maintain its dominant position in gum over the review period. In January 2017, for instance, the company launched a soft chew format of its Orbit White brand, mirroring the popular format of Hershey’s Ice Breakers brand and catering for strong demand for chewy textures. The company also launched Doublemint Perfectly Sweet in January, catering for demand for “clean label” products, with real sugar and no artificial sweeteners, flavours or colours.

PROSPECTS

Gum is expected to remain on a downward trajectory over the forecast period, posting a value CAGR decline of 3% at constant 2017 prices. The category faces a range of challenges, including a lack of interest among younger consumers, parental concerns about sugar consumption and mistrust of artificial sweeteners. Most important, however, will be the strong competition the category faces from mints as alternative breath fresheners. Mints, which is projected to post a positive value CAGR of 3% at constant 2017 prices over the forecast period, will continue to gain share of breath freshening occasions as an easy-to-use product that does not require continued chewing and generates no waste.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in USA?
What are the major brands in USA?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in the US - Company Profiles

Hershey Co, The in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 The Hershey Co: Key Facts
Summary 2 The Hershey Co: Operational Indicators
Summary 3 The Hershey Co: Competitive Position 2017

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food faces new challenges

Trade agreements top of mind as political climate creates uncertainty

Slow growth spurs merger and acquisition activity

E-Commerce explodes as consumers prioritise convenience

Despite obstacles to growth, opportunities still remain

KEY TRENDS AND DEVELOPMENTS

Shifting political and trade policies fuel economic uncertainty

Outlook

Convenience trends impacting demand

Outlook

Merger and acquisition activity intensifies amidst challenges

Outlook

Product reformulations increasingly seen as avenues for growth

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Gum in the US

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Gum in the US - Company Profiles

Hershey Co, The in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food faces new challenges

Trade agreements top of mind as political climate creates uncertainty

Slow growth spurs merger and acquisition activity

E-Commerce explodes as consumers prioritise convenience

Despite obstacles to growth, opportunities still remain

KEY TRENDS AND DEVELOPMENTS

Shifting political and trade policies fuel economic uncertainty

Convenience trends impacting demand

Merger and acquisition activity intensifies amidst challenges

Product reformulations increasingly seen as avenues for growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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