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Country Report

Gum in

Gum in the US

Sep 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Manufacturers driving consumer interest in gum through innovation

The success of sugar-free gum has traditionally been tied up in the performance of mints. Because these two categories generally fulfil the same consumer needs, the categories also generally hold an inverse relationship with each other.

Sugarised gum is underperforming rest of category

While the gum category as a whole experienced a turnaround in 2018, sugarised gum continued to underperform in comparison to the overall category. With sugar-avoidance being important to so many shoppers, they do not want to add to their daily sugar intake when not necessary.

Gum category shows strong growth in e-commerce

Internet retailing has been growing strongly in the grocery space over the last few years. While products that are refrigerated or frozen are slightly more difficult and more expensive to ship, shelf-stable products are relatively simple to deliver to consumers.

COMPETITIVE LANDSCAPE

Manufacturers look to bring excitement to gum with new product developments

Competition is heating up in the gum category as many manufacturers are increasing their research and development efforts for their gum lines. In order to capture attention from consumers, manufacturers are focusing on new and unique flavours along with strong brand positionings.

Ferrero brings Tic Tac to gum category

Ferrero brought new attention to the gum category in early 2018 with the launch of its Tic Tac Gum line. These products are packaged very similarly to the traditional Tic Tac mints, and at launch they were sold in three flavour varieties: freshmint, spearmint, and cool watermelon.

Mars Wrigley share declining as gum posts new growth

Mars Wrigley has been the dominant player in gum for many years, but as the category is beginning to show some new signs of life, the company’s share of around half the category has started to fall. One of the main causes of gum’s growth has been the consumer interest in the category, but this of course has been driven by new innovations coming from manufacturers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in USA?
What are the major brands in USA?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in the US - Category analysis

HEADLINES

PROSPECTS

Manufacturers driving consumer interest in gum through innovation

Sugarised gum is underperforming rest of category

Gum category shows strong growth in e-commerce

COMPETITIVE LANDSCAPE

Manufacturers look to bring excitement to gum with new product developments

Ferrero brings Tic Tac to gum category

Mars Wrigley share declining as gum posts new growth

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Products generally viewed as unhealthy have more opportunity in foodservice
Plant-based alternatives show significant growth in foodservice
More accountability for foodservice operators means more selectivity when purchasing ingredients

Consumer Foodservice

Consumer foodservice offers vital gateway to new and unique food items
Effective technology platforms becoming increasingly important
Selectivity increasingly defines foodservice spending among consumers

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Manufacturers driving consumer interest in gum through innovation

Sugarised gum is underperforming rest of category

Gum category shows strong growth in e-commerce

COMPETITIVE LANDSCAPE

Manufacturers look to bring excitement to gum with new product developments

Ferrero brings Tic Tac to gum category

Mars Wrigley share declining as gum posts new growth

Samples

Overview

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Table of Contents

Gum in the US - Category analysis

HEADLINES

PROSPECTS

Manufacturers driving consumer interest in gum through innovation

Sugarised gum is underperforming rest of category

Gum category shows strong growth in e-commerce

COMPETITIVE LANDSCAPE

Manufacturers look to bring excitement to gum with new product developments

Ferrero brings Tic Tac to gum category

Mars Wrigley share declining as gum posts new growth

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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