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Country Report

Gum in

Gum in the US

24 pages, Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Functional gum generating interest

Mars Wrigley reintroduced its innovative Alert Caffeine Gum in early 2018, just in time for daylight savings time. Originally launched in 2013 under the name Alert Energy Gum the product was pulled while the FDA investigated the effects of caffeine in foods.

Rise of e-commerce affecting impulse purchases of gum

In most channels, gum is often added to the basket on impulse while consumers wait in line at the checkout. However, as trends like online grocery shopping and checkout-free formats evolve, it has created challenges for gum brands and forced them to use new marketing techniques to reach consumers.

Variety is the spice of live: Flavour mix-ups trend

Consumer trends in 2018 include a particular interest in unique and unexpected fruit flavours. The best example here is Wrigley’s Juicy Fruit Collisions, which offers two mixed-flavoured combinations like Strawberry Watermelon and Tropical Berry.

COMPETITIVE LANDSCAPE

Mars Wrigley continues to dominate gum

Mars Wrigley continued to dominate gum in the US throughout the review period, with it seeing a further increase in its value share in 2018. The company’s brands, which include Extra, Orbit and Wrigley’s, among others, did not experience much competition during the review period, which allowed them to build up a loyal customer base.

Mondelez sees dramatic decline over the review period

During the review period, Mondelez International Inc – which is ranked second in gum – saw a dramatic decline in its value share. The company’s top brands include Trident, Dentyne and Stride, all of which compete in sugar-free gum.

Hershey emerges as significant new competitor

Hershey Co has expanded its portfolio and has become a significant competitor in gum in the US. The driver behind this success has been its Ice Breakers Ice Cubes range, which saw dynamic growth over the review period.

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Gum Market Sample Report Gum Market Sample Data

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Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in USA?
What are the major brands in USA?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in the US - Category analysis

HEADLINES

PROSPECTS

Functional gum generating interest

Rise of e-commerce affecting impulse purchases of gum

Variety is the spice of live: Flavour mix-ups trend

COMPETITIVE LANDSCAPE

Mars Wrigley continues to dominate gum

Mondelez sees dramatic decline over the review period

Hershey emerges as significant new competitor

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Plant-based alternatives sprouting up in foodservice outlets
Potential for future growth via foodservice investments
Retail-orientated manufacturers try their hand at foodservice

Consumer Foodservice

Restaurants within retail outlets offer continued upside
Fast food automation seen as opportunity to increase sales
Pop-up restaurants emerging in major cities

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Functional gum generating interest

Rise of e-commerce affecting impulse purchases of gum

Variety is the spice of live: Flavour mix-ups trend

COMPETITIVE LANDSCAPE

Mars Wrigley continues to dominate gum

Mondelez sees dramatic decline over the review period

Hershey emerges as significant new competitor

Samples

Overview

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Table of Contents

Gum in the US - Category analysis

HEADLINES

PROSPECTS

Functional gum generating interest

Rise of e-commerce affecting impulse purchases of gum

Variety is the spice of live: Flavour mix-ups trend

COMPETITIVE LANDSCAPE

Mars Wrigley continues to dominate gum

Mondelez sees dramatic decline over the review period

Hershey emerges as significant new competitor

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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