In contrast to wider European trends, Greece has been relatively slow in adopting sustainable packaging practices, especially within the chewing gum sector. However, the market has started to witness promising shifts in this direction.
In parallel with other snack categories, chewing gum in Greece is also anticipated to experience a rise in demand for products with health-related claims. Specifically, chewing gums labelled as sugar-free or enriched with essential vitamins and other nutrients are expected to gain a competitive edge.
The competitive landscape of chewing gum in Greece is undergoing significant changes, with Mondelez having sold its gum business to Perfetti Van Melle. This strategic acquisition substantially bolsters Perfetti Van Melle’s portfolio within the Greek market, as it has inherited powerhouse brands such as Trident and Dentyne.
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Understand the latest market trends and future growth opportunities for the Gum industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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