Competitive Landscape
Perfetti Van Melle Consolidates Leadership through Strategic Acquisition
Gum in Greece is expected to remain highly concentrated in 2026, with Perfetti Van Melle Hellas SA holding a commanding share of 69%. The dramatic increase in Perfetti Van Melle's share is directly attributable to its acquisition of Mondelez's Gum Business, which previously held a significant presence but ceased to appear from 2023 onwards.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Greece?
- Which are the leading brands in Gum in Greece?
- How are products distributed in Gum in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Greece - Category analysis
Key Data Insights
Gum Summary
Price-Led Value Growth Outpaces Modest Volume Gains as Inflation Drives Gum Performance in Greece
Chewing Gum Leads with Functional Credentials and Daily Routine Integration as Bubble Gum Contracts
Functional Repositioning Drives Gum into Everyday Routines as Oral Care Reshape Competitive Dynamics
Steady Value Growth and Premiumisation Set to Sustain Gum's Positive Trajectory
Chewing Gum's Functional Appeal Sustains Growth as Bubble Gum's Projected to Decline
Functional Claims, Convenient Formats and Flavour Innovation Will Sustain Value Growth
Perfetti Van Melle Consolidates Leadership through Strategic Acquisition
Small Local Grocers Capture Impulse-Driven Gum Sales
Supermarket E-Shops Remain a Niche for Gum Online
Snacks in Greece - Industry Overview
2026 Developments
Key Data Insights
Price-Driven Value Growth and Affordability Pressures Define Greece's Snacks
Spicy Innovation and Daily Snacking Trends Leads Value Growth in Snacks Categories
Convenient Formats and Functional Formulations Reinforce Snacks as Everyday Staples
Shifting Eating Habits and Busier Lifestyles Expected to Sustain Steady Value Growth
Functional Claims and Better-For-You Formulations Will Drive the Next Wave of Innovation
Bold Flavour Innovation and Hybrid Concepts Looks Set to Define Product Development
Mondelez and Tasty Foods Strengthen Consumer Trust and Distribution Reach
Mars' Acquisition of Kellanova Sets the Stage for Hybrid Snack Innovation
Supermarkets Extend Lead by Leveraging Affordability and Assortment
Convenience Stores and Forecourt Retailers Capture New Snacking Occasions
Supermarket E-Shops Extend Reach as Retail E-Commerce Gains Traction
Lidl's Halva Intensifies Competition as Retailers Modernise Traditional Products
Papadopoulou Extends Its Biscuit Leadership into Functional Snack Bars
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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