Executive Summary

Aug 2019
PROSPECTS
Its healthier perception leads sugar-free gum to dominate

Gum continued to decline in both retail volume and current value terms in 2019. Sugar-free gum accounts for the bulk of sales of gum in Greece.

Legalisation of medical cannabis leads to changing attitudes to cannabis gum

After the passage of new laws which legalise the use of medical cannabis and the production of industrial cannabis, Greece is seeing a relaxation of consumers’ attitudes to cannabis. Gum is considered the easiest way to market cannabis-based products, because similar products with herbal ingredients are already available in the market.

Decline to slow in the forecast period, as a residual level of sales is reached

Two thirds of sales of gum in Greece still took place through traditional grocery retailers in 2019. Nevertheless, supermarkets gained share over the review period.

COMPETITIVE LANDSCAPE
Despite the rising competition, Mondelez Hellas maintains its lead

Although Mondelez Hellas’s value share declined throughout the review period, the company remained the leader in gum with its Trident, Dentyne and Bubbaloo brands in 2019. It invested most in Trident in the latter part of the review period.

Growth for local player Elma; decline for private label

Local player Elma, the fourth biggest player in gum, also saw strong growth throughout the review period, and is starting to compete head-on with other companies due to strong investment and emphasis of its Greek origin. It manufactures its products in its own factory, which is located in Chios in Greece.

Packaging and launches are important to attract consumers

Packaging plays a pivotal role in gum, as it attracts consumers’ attention. Therefore, all players have been investing in making packaging not only more attractive, but also more convenient.

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Gum in Greece

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Greece?
  • What are the major brands in Greece?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Gum in Greece - Category analysis

HEADLINES

PROSPECTS

Its healthier perception leads sugar-free gum to dominate
Legalisation of medical cannabis leads to changing attitudes to cannabis gum
Decline to slow in the forecast period, as a residual level of sales is reached

COMPETITIVE LANDSCAPE

Despite the rising competition, Mondelez Hellas maintains its lead
Growth for local player Elma; decline for private label
Packaging and launches are important to attract consumers

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

Slow growth due to improving economy and rising consumer confidence
Health and local sourcing are increasingly important in packaged food
Growth of smaller brands leads to greater fragmentation in packaged food
Recovery for hypermarkets, but supermarkets remains the dominant channel
Low but increasing consumer confidence set to boost sales

FOODSERVICE

Sales to Foodservice
Foodservice packaged food sales benefit from the influx of foreign tourists
Health and wellness also affects the foodservice channel and the ingredients used
The competitive landscape in foodservice packaged food is very fragmented
Consumer Foodservice
Tourism expected to contribute to growth, but more Greeks may eat at home
Exotic cuisines are on the rise, especially in fast food
Premiumisation amongst operators offering local Greek cuisine
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources