Gum displays are placed next to cashiers, but also in other places in grocery stores and supermarkets to increase visibility. For example, in order to achieve better sales, Mars Hellas places gum next to other snacks in shopping aisles.
Packaging counts for consumers in terms of chewing gum sales. Most people do not have a favourite brand.
Relatively difficult circumstances for gum will not prevent new launches from appearing. Companies will continue to try to boost sales through novel flavours.
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Understand the latest market trends and future growth opportunities for the Gum industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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