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Learn moreSep 2020
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Volume sales of gum slightly declined in 2020 as people’s mobility was severely impacted when pandemic-related lockdowns and home seclusion measures were put in place. However, volume growth of chewing gum merely stagnated while bubble gum sales declined.
Chewing gum continues to outperform bubble gum in volume and current value growth terms in 2020, and looks set to remain the more dynamic of the two categories over the forecast period. This is largely due to its healthier image and functionality, as chewing gum is widely used by adult consumers to freshen breath, clean teeth after meals, improve concentration and reduce stress.
The Mexican gum market remains highly concentrated in 2020, with four brands from Mondelez International, one brand from Chicles Canel's and one other brand, from Mars, accounting for nearly 80% of the total retail sales value. Mondelez continues to dominate value sales of gum terms thanks to the combined strength of its best-positioned chewing gum brands Trident and Clorets and its leading bubble gum brand Bubbaloo.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Gum industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Gum in Mexico market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.