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Country Report

Gum in

Gum in Mexico

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduction in impulse sales due to reduced mobility and store traffic during COVID-19 lockdowns have some, but not a significant impact on gum sales in 2020

Volume sales of gum slightly declined in 2020 as people’s mobility was severely impacted when pandemic-related lockdowns and home seclusion measures were put in place. However, volume growth of chewing gum merely stagnated while bubble gum sales declined.

Chewing gum outperforms bubble gum as it has a healthier image and greater functionality than bubble gum, which parents are discouraging children from chewing

Chewing gum continues to outperform bubble gum in volume and current value growth terms in 2020, and looks set to remain the more dynamic of the two categories over the forecast period. This is largely due to its healthier image and functionality, as chewing gum is widely used by adult consumers to freshen breath, clean teeth after meals, improve concentration and reduce stress.

In highly consolidated landscape, Mondelez International maintains dominance with four leading brands in 2020

The Mexican gum market remains highly concentrated in 2020, with four brands from Mondelez International, one brand from Chicles Canel's and one other brand, from Mars, accounting for nearly 80% of the total retail sales value. Mondelez continues to dominate value sales of gum terms thanks to the combined strength of its best-positioned chewing gum brands Trident and Clorets and its leading bubble gum brand Bubbaloo.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Mexico?
What are the major brands in Mexico?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduction in impulse sales due to reduced mobility and store traffic during COVID-19 lockdowns have some, but not a significant impact on gum sales in 2020

Chewing gum outperforms bubble gum as it has a healthier image and greater functionality than bubble gum, which parents are discouraging children from chewing

In highly consolidated landscape, Mondelez International maintains dominance with four leading brands in 2020

RECOVERY AND OPPORTUNITIES

Ongoing loss of popularity among younger consumers and pending labelling changes highlighting sugar content dampen prospects for gum going forward

Gum manufacturers likely to develop new flavours and adopt more eco-friendly product formulas and production methods to attract younger consumers

Wider distribution should continue benefitting Orbit, but its appeal may be limited among budget-minded consumers due to its comparatively high price

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 restrictions negatively impact sales of packaged food, as foodservice players place minimal orders
Self-employed workers drive sales, by creating home-cooked products and delivering it to consumers
Smaller players leave the landscape due to COVID-19, reducing sales of packaged goods to foodservice

Consumer Foodservice

The lockdown from March 2020 forces foodservice outlets to close, as home cooking increases
Food couriers see a sharp rise in sales, as consumers appreciate having contactless foodservice deliveries
Foodservice suffers from a lack of tourists, with consumer foodservice traditionally relying on this revenue stream

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Gum in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduction in impulse sales due to reduced mobility and store traffic during COVID-19 lockdowns have some, but not a significant impact on gum sales in 2020

Chewing gum outperforms bubble gum as it has a healthier image and greater functionality than bubble gum, which parents are discouraging children from chewing

In highly consolidated landscape, Mondelez International maintains dominance with four leading brands in 2020

Samples

Overview

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Table of Contents

Gum in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduction in impulse sales due to reduced mobility and store traffic during COVID-19 lockdowns have some, but not a significant impact on gum sales in 2020

Chewing gum outperforms bubble gum as it has a healthier image and greater functionality than bubble gum, which parents are discouraging children from chewing

In highly consolidated landscape, Mondelez International maintains dominance with four leading brands in 2020

RECOVERY AND OPPORTUNITIES

Ongoing loss of popularity among younger consumers and pending labelling changes highlighting sugar content dampen prospects for gum going forward

Gum manufacturers likely to develop new flavours and adopt more eco-friendly product formulas and production methods to attract younger consumers

Wider distribution should continue benefitting Orbit, but its appeal may be limited among budget-minded consumers due to its comparatively high price

CATEGORY DATA

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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