Despite the efforts made by some of the leading brands to position gum amongst younger consumers, retail volume sales of gum are likely to maintain decline at least at the beginning of the forecast period, before stabilising, as the younger generations shift towards more attractive alternatives. As a result, the consumer base for gum is expected to decline over the forecast period, eventually repositioning gum consumption as a niche for specific groups, such as gamers.
Although regulation on the use of CBD is still in its development phase in the country, there are already a few examples of products that contain this substance and are available for mass consumption. This is the case of the ready-to-drink beverage brands Rocket and California offered by the company CBD Life.
In July 2023, the World Health Organization (WHO) announced that aspartame, an ingredient commonly used as a sweetener in a wide range of food and beverage products, is “possibly carcinogenic to humans”. This ingredient is used by many brands as a substitute for sugar, including the leading brands in sugar-free gum.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!