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Country Report

Gum in

Gum in Mexico

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The volume consumption of gum is expected to see a further decline

Volume sales of gum are expected to continue to decline over the forecast period, as consumers perceive it as old-fashioned and an unnecessary source of sugar. Although in current value terms gum has sustained growth, and is expected to continue to do so at constant 2018 prices in the forecast period, this is mostly the result of manufacturers offering smaller packs at a higher unit price.

Flavour innovation is likely to be observed

Over the forecast period, product innovation is likely to be observed in terms of the widening offer of different flavours. In 2018, mint, berries and other fruits were the most popular, in that order.

Sugar-free chewing gum is expected to maintain its dynamism

Contrary to the anticipated trend of the category, over the forecast period sugar-free chewing gum is expected to see growth in volume and value terms. This positive performance is expected to be driven by growing awareness amongst consumers of sugar intake, and by marketing efforts from leading brands such as Trident (Mondelez).

COMPETITIVE LANDSCAPE

Mondelez México remains the leader in gum

Gum was led by Mondelez México in value terms in 2018, which offers well-positioned brands such as Trident, Clorets, Chiclets, Max Air and Bubbaloo. In addition, the company has developed a very efficient distribution network which allows its brands to reach a wide range of consumers.

Traditional distributors will maintain the biggest value share

Sales of gum are expected to observe slight changes in terms of distribution share over the forecast period. Modern retailers are likely to increase their relevance because of their outlet expansion.

Attempts to boost sales with different packaging formats

In the forecast period, packaging formats are likely to continue be used as a way for brands to stand out from others, and as part of their pricing strategies. Over the review period, packaging innovations included resealable packs that allow consumers to preserve the gum in good condition, and value packs with 18 and 24 units that offer consumers better value deals due to purchasing higher volumes.

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Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Mexico?
What are the major brands in Mexico?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Mexico - Category analysis

HEADLINES

PROSPECTS

The volume consumption of gum is expected to see a further decline

Flavour innovation is likely to be observed

Sugar-free chewing gum is expected to maintain its dynamism

COMPETITIVE LANDSCAPE

Mondelez México remains the leader in gum

Traditional distributors will maintain the biggest value share

Attempts to boost sales with different packaging formats

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers sustained growth

More people eating outside of the home shapes the offer of products

International trade policy is a source of uncertainty

Modern retailers favour packaged over unpackaged food

Positive performance expected

FOODSERVICE

Sales to Foodservice

Bread to remain the most important category in terms of volume
Leaders in retail sales of packaged food to dominate sales to foodservice as well
Client service to stir competition within sales to foodservice

Consumer Foodservice

Online ordering and delivery services gain relevance
Independent restaurants to remain tough competitors
Good prospects for consumer foodservice

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in Mexico

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Executive Summary

New Report Guarantee

PROSPECTS

The volume consumption of gum is expected to see a further decline

Flavour innovation is likely to be observed

Sugar-free chewing gum is expected to maintain its dynamism

COMPETITIVE LANDSCAPE

Mondelez México remains the leader in gum

Traditional distributors will maintain the biggest value share

Attempts to boost sales with different packaging formats

Samples

Overview

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Table of Contents

Gum in Mexico - Category analysis

HEADLINES

PROSPECTS

The volume consumption of gum is expected to see a further decline

Flavour innovation is likely to be observed

Sugar-free chewing gum is expected to maintain its dynamism

COMPETITIVE LANDSCAPE

Mondelez México remains the leader in gum

Traditional distributors will maintain the biggest value share

Attempts to boost sales with different packaging formats

CATEGORY DATA

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers sustained growth

More people eating outside of the home shapes the offer of products

International trade policy is a source of uncertainty

Modern retailers favour packaged over unpackaged food

Positive performance expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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