Although gum is projected to see steady growth in retail value terms over the forecast period (at constant 2022 prices), retail volume sales are expected to continue declining. Younger people are not chewing as much gum as previous generations, partly due to intervention from their parents, who are concerned about the sugar or artificial sweeteners such products contain.
While gum is projected to struggle for growth over the forecast period there will still likely be sales opportunities as Mexico goes through a period of normalisation. For example, the return of children’s parties are likely to drive sales of bubble gum, whilst chewing gum is expected to benefit from the increase in out-of-home activities.
Tighter regulation regarding advertising and distribution can be expected to affect sales of gum over the forecast period. The government is trying to limit the availability of products with little nutritional value, or “junk food”, due to the rising levels of obesity in the country.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!