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Country Report

Gum in

Gum in Mexico

33 pages, Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Sales of gum continued declining in 2017, with a 1% decrease in volume. Although in terms of value, the category sustained growth, this was mostly the result of manufacturers offering smaller packages at a higher unit value. The slow performance of gum is explained by the perception of this product as out of fashion and as an unnecessary sugar intake. Because of the latter, younger consumers are not even developing a habit for gum and they prefer other products such as sweet and savoury snacks or sugar confectionery products.

COMPETITIVE LANDSCAPE

In 2016, Mondelez México S de RL de CV remained the leader in sales of chewing gum accounting for 66% of the total value. The strength of this company is explained by its number of well-positioned brands that include Trident, Clorets, Chiclets, MaxAir and Bubbaloo. In addition, the company has developed a very efficient distribution network that allows its brands to reach a wide range of consumers. The second-biggest player in 2016 is Wrigley México S de RL de CV which accounted for 8% of the value. This company also competes with well-positioned brands that include Orbit and Hubba Bubba amongst others. In 2017, Mondelez remained the category leader.

PROSPECTS

Over the forecast period, retail sales of gum are expected to maintain a declining trend in terms of volume while sustaining the value of the category (at constant prices of 2017). Concerns and awareness about sugar intake might be the most important restraint for the future performance of gum. By 2022, sales of gum are expected to reach 64,000 tonnes and MXN21.9 billion.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Mexico?
What are the major brands in Mexico?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Mexico - Company Profiles

Grupo Bimbo SAB de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Grupo Bimbo SAB de CV: Key Facts
Summary 2 Grupo Bimbo SAB de CV: Operational Indicators
Summary 3 Grupo Bimbo SAB de CV: Competitive Position 2017

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

2017 sales growth partly linked to higher costs

Convenience and health in focus in 2017

Grupo Bimbo and Grupo Lala steady leaders

Modern grocery retailers benefit from expansion in residential areas

Steady growth ahead as consumers seek nutrition and convenience

KEY TRENDS AND DEVELOPMENTS

Modern grocery retailers gain share by focusing on convenient locations

Outlook

Snacking trend emerges in new areas

Outlook

Superfood seeds and grains feature in new product development

Outlook

Free from products appeal thanks to focus on health and wellness

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Gum in Mexico

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Gum in Mexico - Company Profiles

Grupo Bimbo SAB de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

2017 sales growth partly linked to higher costs

Convenience and health in focus in 2017

Grupo Bimbo and Grupo Lala steady leaders

Modern grocery retailers benefit from expansion in residential areas

Steady growth ahead as consumers seek nutrition and convenience

KEY TRENDS AND DEVELOPMENTS

Modern grocery retailers gain share by focusing on convenient locations

Snacking trend emerges in new areas

Superfood seeds and grains feature in new product development

Free from products appeal thanks to focus on health and wellness

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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