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Country Report

Gum in

Gum in Mexico

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Chewing gum continues to benefit from healthier image and functional properties

Chewing gum outperformed bubble gum in volume and current value growth terms in 2019, and looks set to remain the more dynamic of the two categories over the forecast period. This is largely due to its healthier image and functionality, as chewing gum is widely used by adult consumers to freshen breath, clean teeth after meals, improve concentration and reduce stress.

Diminishing appeal of gum among younger Mexicans will restrict volume growth

While gum as a whole is expected to develop positively over the forecast period, growth in retail volume sales looks set to be modest. Aside from maturity, volume growth will be constrained by the fact that gum is losing popularity among younger consumers.

Health and wellness trend will continue to strengthen interest in sugar-free gum

Thanks to rising health awareness in Mexico, sugar-free gum products look set to perform strongly over the forecast period. To appeal to health-conscious consumers, leading manufacturers will continue to develop new sugar-free variants, while also making the absence of sugar a focal point in marketing campaigns for their brands.

COMPETITIVE LANDSCAPE

Mondelez maintains its commanding lead in 2019

Mondelez continued to dominate gum in value terms in 2019 thanks to the combined strength of brands such as Trident, Clorets, Bubbaloo, Chiclets and Max Air. Trident, which is sugar-free and widely available across Mexico, is by far the most popular of the company’s gum brands.

Mars Wrigley expected to strengthen its competitive position

Mars Wrigley Confectionery claimed the second leading position in gum in value terms in 2019. This company came into being during the latter part of the review period when Mars Inc consolidated all of its confectionery operations – including Wrigley, Effem, Turín and Lucas – into a single entity.

Improvements in distribution boost performance of Orbit brand

Over 2018-2019, Mars Wrigley’s Orbit recorded a larger increase in its overall value share in gum than Mondelez’s Trident, the leading brand in the category. The stronger performance of Orbit in this regard was partly attributable to improvements in distribution, particularly via traditional grocery retailers outlets.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Mexico?
What are the major brands in Mexico?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Mexico - Category analysis

HEADLINES

PROSPECTS

Chewing gum continues to benefit from healthier image and functional properties

Diminishing appeal of gum among younger Mexicans will restrict volume growth

Health and wellness trend will continue to strengthen interest in sugar-free gum

COMPETITIVE LANDSCAPE

Mondelez maintains its commanding lead in 2019

Mars Wrigley expected to strengthen its competitive position

Improvements in distribution boost performance of Orbit brand

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Moderate but accelerating retail volume growth for packaged food

Packaged products continue to gain share as consumers seek convenience

Major players in staples focus on adding value

Modern grocery retailers begin to favour packaged products

Positive performance expected

FOODSERVICE

Sales to Foodservice

More people eating outside of the home shapes the offer of products
Convenience an important factor for foodservice operators
Client service to stir competition within sales to foodservice

Consumer Foodservice

Foodservice sales through forecourt retailers to grow
Specialist coffee and tea shops are the leading players within cafés/bars
Good prospects for consumer foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in Mexico

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Executive Summary

New Report Guarantee

PROSPECTS

Chewing gum continues to benefit from healthier image and functional properties

Diminishing appeal of gum among younger Mexicans will restrict volume growth

Health and wellness trend will continue to strengthen interest in sugar-free gum

COMPETITIVE LANDSCAPE

Mondelez maintains its commanding lead in 2019

Mars Wrigley expected to strengthen its competitive position

Improvements in distribution boost performance of Orbit brand

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Overview

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Table of Contents

Gum in Mexico - Category analysis

HEADLINES

PROSPECTS

Chewing gum continues to benefit from healthier image and functional properties

Diminishing appeal of gum among younger Mexicans will restrict volume growth

Health and wellness trend will continue to strengthen interest in sugar-free gum

COMPETITIVE LANDSCAPE

Mondelez maintains its commanding lead in 2019

Mars Wrigley expected to strengthen its competitive position

Improvements in distribution boost performance of Orbit brand

CATEGORY DATA

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Moderate but accelerating retail volume growth for packaged food

Packaged products continue to gain share as consumers seek convenience

Major players in staples focus on adding value

Modern grocery retailers begin to favour packaged products

Positive performance expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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