Competitive Landscape
Mars Retains Lead as Rivals Remain Static
Gum in the UAE remains highly concentrated in 2026, with Mars GCC FZE holding a dominant share of 63%. Perfetti Van Melle Export Middle East & Africa is the clear second, with a share of 24%, followed by Ferrero Trading Dubai at 3%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in United Arab Emirates?
- Which are the leading brands in Gum in United Arab Emirates?
- How are products distributed in Gum in United Arab Emirates?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Arab Emirates?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in the United Arab Emirates - Category analysis
Key Data Insights
Gum Summary
Habitual Users Sustain Demand as Remote Routines Reshape Usage
Chewing Gum Outpaces Bubble Gum as Price Rises Offset Softening Demand
Mars Set to Accelerate Health and Flavour Innovation to Restore Demand
Brands to Diversify Flavour Profiles and Push Sustainability Credentials to Capture Younger Consumers
Mars Retains Lead as Rivals Remain Static
Hypermarkets Dominate Gum Sales with Impulse-Driven Visibility
Snacks in the United Arab Emirates - Industry Overview
2026 Developments
Key Data Insights
Private Label and Multipacks Drive Resilience as Households Trade Down
Multipack Savoury Snacks and Chocolate Attract Cost-Focused Shoppers
Consumers Shift to Healthier Ingredients and Flexible Snacking Routines
Savoury Snacks Lead Growth as Brands Innovate with Health and Flavour
Digital Strategies Expand Appeal and Reach
Pepsico and Mars Sustain Leadership through Broad Portfolios and Promotions
Hypermarkets and Supermarkets Drive Affordable Snacking with Multipacks
E-Commerce Accelerates as Shoppers Seek Convenience and Value
Affordability and Functionality Displace Novelty as the Primary Innovation Drivers
Pistachio Popularity and Spice Demand Create Openings for Affordable Flavour Differentiation
Health Reformulation Gains Strategic Priority
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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