Mars is one of the largest producers of snacks in the world, and in the United Arab Emirates, Mars GCC FZE remains the dominant leader of gum. Mars retains its notable lead of the category due to well-known chewing gum brands Extra, 5 Gum, and Wrigley’s, and their strong presence across all distribution channels from supermarkets/hypermarkets to convenience stores.
Following the emergence of the pandemic and subsequent precautions that consumers have taken, heightened hygiene has become part of daily habits. Chewing gum is one snack that can form part of health-conscious consumers’ daily lifestyles, as it freshens the breath, while sugar free options can help reduce the accumulation of plaque, and therefore teeth decay and cavity risks, claims often made by brands.
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Understand the latest market trends and future growth opportunities for the Gum industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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