Executive Summary

Jul 2018
PROSPECTS
Sugar free gum continues to grow in popularity

Gum in the United Arab Emirates is mostly consumed as a breath freshener with defined target markets. Growth is therefore driven by loyal customers rather than organic growth from new consumers.

Peppermint and spearmint flavours remain preferred flavours

Peppermint and spearmint remained the leading gum flavours in 2018. Mint is traditionally associated with chewing for oral health care and fresh breath.

New packaging boosts sales

Both Extra and Mentos introduced plastic bottle packaging for their products, giving a more premium look to chewing gum. Aside from being more attractive to consumers, the bottles are useful for different occasions.

COMPETITIVE LANDSCAPE
Mars GCC leads gum in 2018

Mars continued to lead gum in 2018 with the strong performance of Extra, 5 and Wrigley’s. Mars has a longstanding presence in the country and also has a manufacturing plant in Dubai that allows for customising products for the Middle Eastern market.

Perfetti Van Melle ranks second

Perfetti Van Melle Export Middle East & Africa ranked second place with the popularity of the Mentos brand. Perfetti Van Melle launched the Mentos 3D sugar free chewing gum with five layers of gum in 2017.

Companies focus on innovation

In general, success for players in gum has often been accompanied by regular introductions of new products and/or product extensions. They have also maintained consumer engagement through innovation in packaging, from economy family size packs sold in hypermarkets to new plastic containers or folding carton formats for gum pellets.

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Gum in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

The introduction of VAT leads to more cautious consumer spending
Slower growth in 2018 than the review period average
Leading companies retain their rankings
Hypermarkets and supermarkets remain the leading distribution channels
Stable growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Companies distributing in retail strengthen their foodservice sales
Drinking yoghurt is the most dynamic product
Federal Foods leads sales to foodservice
Consumer Foodservice
Saturation leads to lower growth in 2018
Increased health awareness leads to an opportunity for new concepts
Online ordering and delivery platforms enhance the competitive environment
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources