One key trend towards the end of the review period was a growing interest in products with nostalgic connections, as consumers sought out comfort in difficult economic times. Indeed, nostalgia permeated consumer buying behaviour across a wide range of product areas, from food and clothing to music and cinema.
For many years, confectionery products, including gum, were considered to be the enemies of oral health. However, chewing sugar-free gum, after meals especially, is now promoted by dentists as being good for one’s oral health, due to its ability to stimulate saliva production, which can assist in the removal of accumulated debris from the tooth surface.
Chewing gum with added functional benefits is also likely to grow in prominence over the forecast period. The format is already widely used to assist in nicotine supplementation for individuals trying to quit smoking and there is much scope for the development of more gums with added health and wellness benefits, going forward.
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Understand the latest market trends and future growth opportunities for the Gum industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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