As more consumers are becoming interested in preventative health in the wake of COVID-19, functionality beyond dental and breath care is likely to receive a greater focus from gum manufacturers. In 2022, Perfetti Van Melle Brasil launched Mentos Vitamins, with a notable difference from other products in the same category – the inclusion of vitamins, to meet the growing consumer need for products that are “better for you”, especially during the pandemic period.
The pandemic affected the mental health of the vast majority of the global population, with anxiety, loneliness, pandemic fatigue and corona-phobia, amongst others. However, younger generations especially, such as generation Z, have suffered the most from social isolation measures.
Since 2019, the number of tobacco specialists in Brazil has increased. Even during the pandemic, this channel continued to grow.
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Understand the latest market trends and future growth opportunities for the Gum industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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