Competitive Landscape
Mondelez Brasil Ltda Leverages Wellness Innovation to Reinforce Leadership
Gum in Brazil is highly concentrated, with Mondelez Brasil Ltda holding a 63% share in 2026 and Perfetti Van Melle Brasil Ltda at 9%. The structure has remained consistently concentrated over the 2021 to 2026 period, as Mondelez’s share increased from 60% to 63%, while Perfetti Van Melle’s share also rose, albeit modestly, from 8% to 9%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Brazil?
- Which are the leading brands in Gum in Brazil?
- How are products distributed in Gum in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Brazil - Category analysis
Key Data Insights
Gum Summary
Functional Gums Reshape Brazil’S Urban Health Market
Chewing Gum Maintains Dominance as Bubble Gum Fades
Digital Newcomers to Reshape Demand for Functional Benefits
Chewing Gum to Sustain Leadership as Bubble Gum Declines in Volume
Emerging Brands to Drive Digital-Led Innovation and Consumer Engagement
Mondelez Brasil Ltda Leverages Wellness Innovation to Reinforce Leadership
Small Grocers Capture Impulse-Driven Sales as Mobility Declines
Let’Z Leverages E-Commerce to Reach Digitally Native Buyers
Let’Z Sparks Functional Innovation and Cross-Category Competition
Snacks in Brazil - Industry Overview
2026 Developments
Key Data Insights
Affordable Snacking and Better-Value Alternatives Fuel Snacks Growth
Chocolate Confectionery Leads Scale and Growth in 2026
Functional and Better-For-You Options Redefine Snacking with Protein-Packed Innovation
Manufacturers to Diversify Value Formats to Capture Evolving Demand
Health-Driven Reformulation and Functional Innovation to Reshape Traditional Favourites
Sustainability and Digital Engagement to Strengthen Brand Positioning and Pricing Power
The Top Players Sustain Leadership through Recognisably Brand Portfolios and Strategic Innovations
Mars and Ferrero Shift Strategies with Notable Mergers and Acquisitions
Small Local Grocers Strengthen Lead as Inflation Steers Impulse Snacking
Shifting Snack Habits Bring Retail into Focus
Br Mania Drives Value Snacking as Consumers Seek Affordability
Supley Challenges Incumbents by Bringing Protein Snacking to the Mainstream
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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