In 2018, gum posted steady retail volume and current value growth, with both rates in line with the review period average. Gum is a well-established and rather mature category in Taiwan.
Chewing gum remained the most popular gum option in 2018 as bubble gum continued to struggle, registering a decline in both retail volume and current value terms. Bubble gum is mainly targeted at children as a fun snack, although blowing bubbles in public is often frowned upon.
Mint and doublemint were the two most popular flavours in chewing gum as it is also promoted for its breath-freshening properties, especially after a meal and when brushing teeth is inconvenient. Newer flavours which are also known for their breath freshening properties and have been used in recent innovations in toothpaste include green tea and fresh lime.
Wrigley Taiwan continued to dominate gum in 2018, remaining focused on chewing gum. It offers four brands, with Extra and Airwaves being the most popular gum brands in Taiwan.
Although new product development in gum is not aggressive as the category is moving towards maturity, players still try to entice consumers by offering new flavours. In mid-2017, Wrigley launched Wrigley’s Extra Mild Refreshing Mint Sugar-Free chewing gum, which is positioned as sweet but refreshing.
The retail value share of “others” fluctuated slightly over the review period as small players came and went, with 2018 seeing a slight increase. “Others” account for a low retail value share in gum as the category is heavily dominated by a few leading players.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Gum industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Gum in Taiwan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.