Executive Summary

Jul 2018
PROSPECTS
Gum records steady current value and volume growth

In 2018, gum posted steady retail volume and current value growth, with both rates in line with the review period average. Gum is a well-established and rather mature category in Taiwan.

Chewing gum continues to outperform bubble gum

Chewing gum remained the most popular gum option in 2018 as bubble gum continued to struggle, registering a decline in both retail volume and current value terms. Bubble gum is mainly targeted at children as a fun snack, although blowing bubbles in public is often frowned upon.

Mint remains the most common gum flavour

Mint and doublemint were the two most popular flavours in chewing gum as it is also promoted for its breath-freshening properties, especially after a meal and when brushing teeth is inconvenient. Newer flavours which are also known for their breath freshening properties and have been used in recent innovations in toothpaste include green tea and fresh lime.

COMPETITIVE LANDSCAPE
Wrigley Taiwan continues to dominate the category

Wrigley Taiwan continued to dominate gum in 2018, remaining focused on chewing gum. It offers four brands, with Extra and Airwaves being the most popular gum brands in Taiwan.

Gum sees few new launches

Although new product development in gum is not aggressive as the category is moving towards maturity, players still try to entice consumers by offering new flavours. In mid-2017, Wrigley launched Wrigley’s Extra Mild Refreshing Mint Sugar-Free chewing gum, which is positioned as sweet but refreshing.

Retail value share of “others” increases slightly

The retail value share of “others” fluctuated slightly over the review period as small players came and went, with 2018 seeing a slight increase. “Others” account for a low retail value share in gum as the category is heavily dominated by a few leading players.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Taiwan?
  • What are the major brands in Taiwan?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Taiwanese consumers demand healthier packaged food products
Convenience factor exerts growing influence over packaged food choices
Private label lines and imported brands gain ground as food safety concerns rise
Supermarkets poised to become the leading distribution channel for packaged food
Intense competition will drive innovation and efforts to revamp brand images

FOODSERVICE

Sales to Foodservice
Packaged food manufacturers shift focus to supplying foodservice operators
Master Channels remains a leading wholesaler of packaged food to chained foodservice operators
Local foodservice suppliers face growing competition from imported brands as consumers preferences evolve

CONSUMER FOODSERVICE

Taiwanese consumers increasingly demand lighter and healthier foodservice options
Food delivery businesses experience rapid rise in Taiwan
Chained foodservice operators continue to outperform independents

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources