Gum overall is expected to perform well in current value terms during the forecast period, fuelled by both an increase in average unit prices and boosted volume sales thanks to the gradual return of on-the-go and impulse consumption. Impulse purchases in convenience stores will continue to account for the majority of sales in gum, mainly in convenience stores, though sales in supermarkets are expected to rise significantly.
Another limiting factor on gum’s future growth is the rise in working and studying from home. Functionality is an important and ever-developing feature in chewing gum in Taiwan, with office work and meetings providing primary occasions for chewing gum consumption.
Despite a highly consolidated landscape with little to attract new players, Play Gum from President Candy continues to invest with an aim to capture young consumers. Play Gum holds only minimal share in gum overall but overwhelmingly dominates bubble gum as the only significant player.
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Understand the latest market trends and future growth opportunities for the Gum industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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