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Gum in Taiwan

July 2021
USD 990
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Understand the latest market trends and future growth opportunities for the Gum industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Gum industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Gum in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Gum in Taiwan?
  • Which are the leading brands in Gum in Taiwan?
  • How are products distributed in Gum in Taiwan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Gum?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Gum in Taiwan - Category analysis



Upturn in demand predicted for 2021, but sales will remain subdued as result of mask wearing
Wrigley to retain overall dominance of gum in 2021 due to clear positioning of its brands
Local brand Play Gum continues to innovate in attempt to drive sales of bubble gum


Gum set to gradually decline in popularity, forcing leading brands will look to different marketing opportunities to remain relevant
Fun element offers future potential for expansion
Gum to face increasing competition from sugar confectionery


Table 1 Sales of Gum by Category: Volume 2016-2021 Table 2 Sales of Gum by Category: Value 2016-2021 Table 3 Sales of Gum by Category: % Volume Growth 2016-2021 Table 4 Sales of Gum by Category: % Value Growth 2016-2021 Table 5 Sales of Gum by Flavour: Rankings 2016-2021 Table 6 NBO Company Shares of Gum: % Value 2017-2021 Table 7 LBN Brand Shares of Gum: % Value 2018-2021 Table 8 Distribution of Gum by Format: % Value 2016-2021 Table 9 Forecast Sales of Gum by Category: Volume 2021-2026 Table 10 Forecast Sales of Gum by Category: Value 2021-2026 Table 11 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Gum research and analysis database.


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