Although Taiwan has removed all pandemic restrictions in 2023, gum consumption has yet to return to pre-pandemic levels. Gum is facing challenges from the ongoing decline in demand, changes in consumer behaviour related to mask-wearing, and growing environmental concerns.
Prior to the COVID-19 pandemic, Taiwanese consumers were accustomed to chewing gum while walking outdoors. Many office workers or salespeople would purchase gum before going to work or visiting clients, to refresh themselves or maintain fresh breath, fuelling impulse purchases at convenience stores.
Supermarkets are seeing gum sales rise in current value terms in 2023, but consumers are also buying more gum online. A wider selection of brands and flavours can be found via online platforms, with these items also being used to qualify for free online shipping.
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Understand the latest market trends and future growth opportunities for the Gum industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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