While international players will continue to dominate sales of gum in Thailand over the forecast period, new product development is expected to be driven by brands like Chupa Chup, Jelly Belly Bubble Gum and Playmore which are looking to develop products targeting kids. This could be important given the maturity of the gum category and the limited potential to attract more adult consumers.
Gum is projected to continue recording healthy growth in the short-term as consumers return to the workplace and begin socialising again, with the category’s primary purpose still seen to be breath freshening. However, due to category maturity there is seen to be limited potential for long-term gains over the forecast period with total volume sales of gum projected to remain below pre-COVID-19 levels.
With COVID-19 restrictions being lifted and consumers returning to more active lifestyles this will likely influence packaging trends within gum, with some consumers reverting back to packaging that is more suited to on-the-go consumption. For example, gum in paper carton is expected to drive sales, being more suited to busier lifestyles.
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Understand the latest market trends and future growth opportunities for the Gum industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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