The health and wellness trend is supporting a growing demand for natural products in packaged food, while consumer interest in plant-based products is also expected to grow over the forecast period. In this context, there is likely to be growing demand for plant-based, plastic free chewing gum and it is likely that plant-based chewing gum will develop from a niche category to build higher sales towards the end of the forecast period.
As the consumption of sugar is considered unhealthy and media coverage of health issues attached to sugar consumption is increasing, most consumers will opt for sugar-free gum during the forecast period. Over the forecast period, the traditional brands, Wrigley's Doublemint and Wrigley's Spearmint, will disappear from the market.
Overall gum sales are predicted to remain stable over the forecast period, with a slight increase in volume sales. The demand for gum will remain high in Austria.
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Understand the latest market trends and future growth opportunities for the Gum industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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