Gum sales are predicted to record stable growth throughout the forecast period. Sales will continue to be driven by chewing gum, as bubble gum sales are expected to continue to decline over the forecast period, due to their high sugar content and potentially damaging impact on consumers’ oral health, especially children.
Health and wellness will continue to impact gum over the forecast period, with demand for sugar-free gum remaining high. Consumer interest in newly-launched gum products made from natural, plastic-free ingredients is also expected to grow significantly, as Austrians seek to reduce their environmental footprint.
Supermarkets will remain the dominant channel of distribution of gum during the forecast period. Consumers tend to pick up gum as an impulse purchase when doing their everyday shopping.
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Understand the latest market trends and future growth opportunities for the Gum industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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