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Country Report

Gum in

Gum in Denmark

34 pages, Jul 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Bubble gum continuously suffers from a poor reputation among health-conscious Danish parents. The main bubble gum brands Hubba Bubba (Mars Inc) and Bubblicious (Mondelez International Inc) are sugarised. These products are perceived as both unhealthy for children’s teeth as well as children’s general health, due to their relatively high content of sugar. However, even the brands that are marketed as sugar-free and with dental health properties, such as V6 Junior (Mondelez) are restrained by negative media coverage about endocrine disruptors in bubble gum.

COMPETITIVE LANDSCAPE

Mondelez Danmark ApS continued to lead gum in 2017, with a value share of 77%, followed by Conaxess Trade Denmark A/S (a 16% value share) and Aldi Holding ApS (a 2% value share). Mondelez Danmark represents the popular brands Stimorol and V6, while Conaxess Trade Denmark distributes Mentos. Aldi Holding is present in chewing gum with its own private label line, Freshlife.

PROSPECTS

Over the forecast period, manufacturers of sugar-free chewing gum are expected to intensify their efforts to continuously attract consumers with new, appealing and convenient packaging designs, as well as ingredients which support dental health and/or teeth whitening. This continued development will be necessary in order to attract and maintain consumers’ interest.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Denmark?
What are the major brands in Denmark?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Dansk Supermarked A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Toms Gruppen A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Coop Danmark A/S: Key Facts
Summary 2 Coop Danmark A/S: Operational Indicators 2015-2016
Summary 3 Coop Danmark A/S: Private Label Portfolio
Summary 4 Coop Danmark A/S: Competitive Position 2017
Summary 5 Dansk Supermarked A/S: Key Facts
Summary 6 Dansk Supermarked A/S: Operational Indicators 2015-2016
Summary 7 Dansk Supermarked A/S: Competitive Position 2017
Summary 8 Toms Gruppen A/S: Key Facts
Summary 9 Toms Gruppen A/S: Operational Indicators 2015-2017
Summary 10 Toms Gruppen A/S: Competitive Position 2017

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales remains stable

Healthy eating and premiumisation trends gain momentum

Polarisation intensifies competitive pressure on leading manufacturers

Internet retailing starts to gain traction in packaged food distribution

Outlook for packaged food remains favourable

KEY TRENDS AND DEVELOPMENTS

Expansion of private label packaged food lines continues

Outlook

Internet retailing starts to develop rapidly from a low base

Outlook

Organic packaged food consumption continues to rise

Outlook

Free from trend follows the development of organic packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Gum in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Gum in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Dansk Supermarked A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Toms Gruppen A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales remains stable

Healthy eating and premiumisation trends gain momentum

Polarisation intensifies competitive pressure on leading manufacturers

Internet retailing starts to gain traction in packaged food distribution

Outlook for packaged food remains favourable

KEY TRENDS AND DEVELOPMENTS

Expansion of private label packaged food lines continues

Internet retailing starts to develop rapidly from a low base

Organic packaged food consumption continues to rise

Free from trend follows the development of organic packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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