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Country Report

Gum in

Gum in Denmark

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Less negative press attention for gum slows volume decline

In the past, bubble gum was criticised for containing high amounts of sugar, and gum in general was considered to cause boating and wrinkles around the mouth. However, gum received somewhat more positive media attention in 2019, which slowed the volume decline compared with 2018.

Organic variants contribute to value growth

As in many other packaged food categories in Denmark, organic variants are starting to gain popularity in gum. Whilst the growth rates of conventional variants of gum are rather flat, organic gum is starting to gain momentum.

Smokers use gum to help them quit

Smoking rates remain a problem in Denmark, although many smokers want to quit. Chewing gum is one of the activities recommended for those who want to stop smoking.

COMPETITIVE LANDSCAPE

Mondelez Danmark maintains its dominance with well-known brands

Mondelez Danmark continued to dominate gum in value terms in 2019, thanks mainly to its popular brands Stimorol and V6, with a smaller share for Bubblicious. Despite its already high share, the company continued to see sales and share growth in 2019.

Small players expected to see success with new organic products

Building on the rising consumer interest in organic gum, start-ups are emerging across Denmark to meet this demand. True aims to reinvent the chewing gum category with its innovative new gum.

Lack of innovation leads to brand loyalty

Gum is already a very mature category. Although new flavours are occasionally launched, such as strawberry mint flavour from V6, the lack of real product innovation from the major brands creates a status quo amongst players.

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Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Denmark?
What are the major brands in Denmark?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Denmark - Category analysis

HEADLINES

PROSPECTS

Less negative press attention for gum slows volume decline

Organic variants contribute to value growth

Smokers use gum to help them quit

COMPETITIVE LANDSCAPE

Mondelez Danmark maintains its dominance with well-known brands

Small players expected to see success with new organic products

Lack of innovation leads to brand loyalty

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Expectations of quality and the demand for convenience drive growth

Greater education changes consumers’ priorities in packaged food

Private label leads, but some domestic players perform well due to consumer trust

Internet retailing and discounters benefit from the falling shares of supermarkets and hypermarkets

Continued growth, with a focus on convenience and healthy options

FOODSERVICE

Sales to Foodservice

Changing consumer demands lead foodservice packaged food players to update their portfolios
Higher value than volume growth expected, due to the use of higher-quality and healthier foods
Public foodservice operators aim to purchase healthy ingredients at low prices

Consumer Foodservice

Continued growth, but high turnover of outlets
Demand rises for high-quality restaurants, but sales still fuelled by fast food
Online ordering and home delivery see strong growth, and are no longer limited to unhealthy fast food

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Less negative press attention for gum slows volume decline

Organic variants contribute to value growth

Smokers use gum to help them quit

COMPETITIVE LANDSCAPE

Mondelez Danmark maintains its dominance with well-known brands

Small players expected to see success with new organic products

Lack of innovation leads to brand loyalty

Samples

Overview

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Table of Contents

Gum in Denmark - Category analysis

HEADLINES

PROSPECTS

Less negative press attention for gum slows volume decline

Organic variants contribute to value growth

Smokers use gum to help them quit

COMPETITIVE LANDSCAPE

Mondelez Danmark maintains its dominance with well-known brands

Small players expected to see success with new organic products

Lack of innovation leads to brand loyalty

CATEGORY DATA

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Expectations of quality and the demand for convenience drive growth

Greater education changes consumers’ priorities in packaged food

Private label leads, but some domestic players perform well due to consumer trust

Internet retailing and discounters benefit from the falling shares of supermarkets and hypermarkets

Continued growth, with a focus on convenience and healthy options

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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