Gum in Demark is expected to see sluggish value growth over the forecast period. The category is heading in two different directions.
Small companies and start-ups are already launching innovative products beyond simply chewing gum, but hybrid products with either health aspects and functionality or a contribution to a social cause such as sustainability. Given the success of the early attempts by the smaller companies such as Eace Gum and True Gum, similar launches can also be expected by the bigger players such as Mondelez Danmark or Conaxess Trade Denmark.
Volume sales of chewing gum are expected to return to pre-pandemic levels early in the forecast period as Danes are returning to their usual working lives and social activities and thus will spend less time at home. The reopening of borders and resumption of travel, however, will have a very minor impact on gum volumes, compared to many other confectionery categories such as chocolate.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!