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Country Report

Gum in

Gum in Denmark

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Gums sees current value sales decline in 2020 as lockdown implementations decrease demand

Prior to the COVID-19 pandemic, gum was underperforming in terms of current value growth, with only marginal increases each year. Gum continued to suffer from declining demand as consumers’ preference for other types of snacks gained traction.

Mondelez Danmark remains leading player in 2020 whilst domestic player True Gum suffers as a result of COVID-19

Mondelez Danmark will continue to dominate gum in value terms in 2020, thanks mainly to its popular brands Stimorol and V6, with a smaller share for Bubblicious. The only other player in gum who will hold a double-digit share in 2020 is Conaxess Trade Denmark, which will see share growth.

E-commerce benefits from lockdown whilst the key retail distributors see value shares fall despite being permitted to stay open

In terms of distribution, supermarkets are anticipated to remain the primary channel for gum in Denmark in 2020. Supermarkets are generally the most preferred by consumers for grocery shopping, thanks to their convenience and to their having the most competitive unit prices in comparison with other retailers.

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Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Denmark?
What are the major brands in Denmark?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Gums sees current value sales decline in 2020 as lockdown implementations decrease demand

Mondelez Danmark remains leading player in 2020 whilst domestic player True Gum suffers as a result of COVID-19

E-commerce benefits from lockdown whilst the key retail distributors see value shares fall despite being permitted to stay open

RECOVERY AND OPPORTUNITIES

Chewing gum will recover immediately whilst bubble gum takes longer post lockdown

Organic gum will gain popularity over the forecast period

Innovation over the forecast period is expected to boost consumer interest

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Decreased average unit prices as high quality restaurants close whilst cheaper takeaways continue operating
Fear of food waste spurs on donations to charities and innovative selling solutions
Suppliers focus on demand for high-quality domestic ingredients but largely experience losses

Consumer Foodservice

E-commerce provides lifeline for foodservice companies – no longer the channel for unhealthy food
Hardship for restaurant owners as enforced closures and limitations impact revenue
Restrictions hamper consumer experience whilst authorities clamp down on rules

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Gum in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Gums sees current value sales decline in 2020 as lockdown implementations decrease demand

Mondelez Danmark remains leading player in 2020 whilst domestic player True Gum suffers as a result of COVID-19

E-commerce benefits from lockdown whilst the key retail distributors see value shares fall despite being permitted to stay open

Samples

Overview

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Table of Contents

Gum in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Gums sees current value sales decline in 2020 as lockdown implementations decrease demand

Mondelez Danmark remains leading player in 2020 whilst domestic player True Gum suffers as a result of COVID-19

E-commerce benefits from lockdown whilst the key retail distributors see value shares fall despite being permitted to stay open

RECOVERY AND OPPORTUNITIES

Chewing gum will recover immediately whilst bubble gum takes longer post lockdown

Organic gum will gain popularity over the forecast period

Innovation over the forecast period is expected to boost consumer interest

CATEGORY DATA

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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