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Country Report

Gum in

Gum in Denmark

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Negative media coverage of gum continues

There are several reasons behind gum’s struggling performance in Denmark and one of these reasons is publications with negative criticism. Different types are however criticized for different reasons.

Pick ‘n’ mix confectionery – an alternative sales channel for bubble gum

The increasing popularity of pick ‘n’ mix confectionery in Denmark acts as a supportive factor for bubble gum. For pick ‘n’ mix, children are often allowed to choose and mix their own confectionery bag, bypassing the parental filter and making the buying decision themselves, including bubble gum in the mix.

Sugarised chewing gum to decline despite cancelled tax increase

Gum is a category in Denmark with limited growth prospects and developments in the macroeconomic environment have a significant impact on the business. In the case of sugarised chewing gum, factors that suggest a decline outweigh the effects of cancelled tax increase, as value sales are predicted to decline over the forecast period.

COMPETITIVE LANDSCAPE

Mondelez Danmark leads gum

Mondelez continued to dominate value share of gum with its brands Stimorol and V6, with limited competition from Mentos by Conaxess Trade Denmark. Under the market conditions in 2018, entries by significant competitors are low, given the limited growth potential.

Product innovation for status quo

Stimorol and V6 gum brands dominated store shelves in Danish retailers in 2018. In order to retain the attention of Danish gum consumers, Mondelez introduced its Stimorol Max range with five flavours in total, while V6 presented the “Strawberry Mint” flavour – the only fruity flavour in the V6 portfolio in Denmark.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Denmark?
What are the major brands in Denmark?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Denmark - Category analysis

HEADLINES

PROSPECTS

Negative media coverage of gum continues

Pick ‘n’ mix confectionery – an alternative sales channel for bubble gum

Sugarised chewing gum to decline despite cancelled tax increase

COMPETITIVE LANDSCAPE

Mondelez Danmark leads gum

Product innovation for status quo

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Increased focus on sustainability and food waste in foodservice
Health awareness permeates foodservice
Sales to foodservice follows similar patterns as retail

Consumer Foodservice

Further growth in consumer foodservice
Fast food drives growth
The Danish consumer foodservice paradox

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in Denmark

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Executive Summary

New Report Guarantee

PROSPECTS

Negative media coverage of gum continues

Pick ‘n’ mix confectionery – an alternative sales channel for bubble gum

Sugarised chewing gum to decline despite cancelled tax increase

COMPETITIVE LANDSCAPE

Mondelez Danmark leads gum

Product innovation for status quo

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Gum in Denmark - Category analysis

HEADLINES

PROSPECTS

Negative media coverage of gum continues

Pick ‘n’ mix confectionery – an alternative sales channel for bubble gum

Sugarised chewing gum to decline despite cancelled tax increase

COMPETITIVE LANDSCAPE

Mondelez Danmark leads gum

Product innovation for status quo

CATEGORY DATA

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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