Competitive Landscape
Orbit Leverages Recognition and Distribution to Hold Challenger Brands at Bay
Gum in Croatia is highly concentrated, with Wrigley Jr Co, William accounting for 69% of retail value sales in 2026. The next largest players are AD Makpromet Stip with a 10% share, Perfetti Van Melle Group with 7%, and Mondelez Zagreb doo with 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Croatia?
- Which are the leading brands in Gum in Croatia?
- How are products distributed in Gum in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Croatia - Category analysis
Key Data Insights
Gum Summary
Price Rises and Premium Launches Drive Value over Volume
Chewing Gum Retains Dominance as Playful Concepts Emerge
Cunga Lunga Reinvents Impulse Sales with Gamified Gum
Tourists to Drive Seasonal Gains as Brands Boost Premium Mix
Chewing Gum to Lead as Value Outpaces Volume in Mature Space
Functional Claims and Occasion Targeting to Lift Shopper Value
Orbit Leverages Recognition and Distribution to Hold Challenger Brands at Bay
Small Local Grocers Strengthen Impulse-Driven Purchases at the Expense of Supermarkets
Retail E-Commerce Edges Upward but Remains Limited by Impulse-Led Demand
Snacks in Croatia - Industry Overview
2026 Developments
Key Data Insights
Ice Cream and Savoury Snacks Drive Volume Growth, with Confectionery Contracting Slightly
Podravka Dd and Nu Bake Drive Everyday and Healthier Snacking Habits
Tourism-Driven Brands to Adapt Formats to Capture Seasonal Peaks
Retailers to Drive Assortment and Value as Competition Intensifies
Kraš Dd and Ledo Dd Reinforce Their Lead through Investment and Distribution
Supermarkets Retain Lead as Discounters and Impulse Outlets Gain Ground
Kiosk24 and Action Reshape Impulse and Value-Driven Purchases
Glovo Partnership Expands Online Reach but In-Store Remains Dominant
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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