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Country Report

Gum in

Gum in Croatia

17 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Gum experiences another uneventful year

The competitive scene in gum is quite consolidated and competitors are largely satisfied with their positions. In 2018, no player is actively set to attempt to grab sales share from other companies.

Gum faces a negative outlook

While disposable household incomes started regaining their strength, consumers show little excitement about gum as an overall category. With only a modest volume CAGR expected over the forecast period, gum will be far from its peak 2008 sales of 1,300 tonnes.

Chewing gum is the key format

Bubble gum is the smaller of the two gum formats, which clearly shows that the most important gum feature is the utilitarian one of tooth health. Nevertheless, bubble gum has a small but resilient target group which is mostly the younger population or children.

COMPETITIVE LANDSCAPE

Leading player Wrigley remains undisputed at the top

Despite losing slight value share over the review period, William Wrigley Jr Co maintains the upper hand in gum. Now approaching three quarters of all value sales, the company still has a significant advantage compared to the other competitors.

Competition continues to catch up

The main cause for the leading player’s weakening position is the same one previously used by the leader to achieve its domination of gum. Namely, favourable shelf positioning saw William Wrigley Jr Co reach the top spot thanks to the skilful negotiation tactics of its local distributor.

Strong brand loyalty prevents advance of economy brands

Croatian gum consumers tend to be very brand loyal and wary of unknown economy brands. This is not only seen in discounters, but in other retail channels as well.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Croatia?
What are the major brands in Croatia?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Croatia - Category analysis

HEADLINES

PROSPECTS

Gum experiences another uneventful year

Gum faces a negative outlook

Chewing gum is the key format

COMPETITIVE LANDSCAPE

Leading player Wrigley remains undisputed at the top

Competition continues to catch up

Strong brand loyalty prevents advance of economy brands

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Gum: % Value 2014-2018
Table 6 LBN Brand Shares of Gum: % Value 2015-2018
Table 7 Distribution of Gum by Format: % Value 2013-2018
Table 8 Forecast Sales of Gum by Category: Volume 2018-2023
Table 9 Forecast Sales of Gum by Category: Value 2018-2023
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Croatia still revolves around traditional staples

Modest but positive market performance witnessed in 2018

Agrokor crisis has major implications for packaged food in Croatia

Croatians express outrage over being treated as second best

Health concerns set to exert growing influence over packaged food choices

FOODSERVICE

Sales to Foodservice

Agrokor crisis brings trouble for Velpro
Leading foodservice suppliers not exclusively focused on this activity
High costs and logistical challenges discourage entry of large specialist foodservice suppliers

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in Croatia

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Executive Summary

New Report Guarantee

PROSPECTS

Gum experiences another uneventful year

Gum faces a negative outlook

Chewing gum is the key format

COMPETITIVE LANDSCAPE

Leading player Wrigley remains undisputed at the top

Competition continues to catch up

Strong brand loyalty prevents advance of economy brands

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Gum in Croatia - Category analysis

HEADLINES

PROSPECTS

Gum experiences another uneventful year

Gum faces a negative outlook

Chewing gum is the key format

COMPETITIVE LANDSCAPE

Leading player Wrigley remains undisputed at the top

Competition continues to catch up

Strong brand loyalty prevents advance of economy brands

CATEGORY DATA

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Croatia still revolves around traditional staples

Modest but positive market performance witnessed in 2018

Agrokor crisis has major implications for packaged food in Croatia

Croatians express outrage over being treated as second best

Health concerns set to exert growing influence over packaged food choices

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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