The outlook for gum is bleak over the forecast period, with constant value and volume predicted to fall. The high sugar content is increasingly a concern, and while gum is used as a breath freshener, many consumers will switch to the increasing range of other breath freshener alternatives.
Croatian households continue to face financial insecurity as a result of high inflation and rising energy and food prices. Over the forecast period, they will likely remain or become more cautious about non-essential spending.
For gum to survive in the long term, innovation is required. Although there is an emphasis on reduced sugar and sugar-free variants, this will not be enough to ensure long-term growth.
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Understand the latest market trends and future growth opportunities for the Gum industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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