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Country Report

Gum in

Gum in Croatia

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Gum’s bubble is bursting as manufacturers stick to conventional flavours

Gum remained a fairly uneventful category in 2019, with no significant change in price and a distinct lack of new launches or news. The trend of packaging becoming bigger continues as gum is sold in pellet form in large jars.

Bubble gum retains its impulse appeal among a resilient consumer base

Bubble gum is the smaller of the two gum formats, which clearly shows that the most important gum feature is the utilitarian one of tooth health. Nevertheless, bubble gum has a small but resilient target group, which is mostly the younger population or children, and its sales growth will continue to outperform that of chewing gum over the forecast period.

The lack of product innovation is set to increase consumer disinterest and keep growth minimal

While disposable household incomes have started regaining their strength, consumers show little excitement about gum as an overall category. With only a modest volume CAGR expected over the forecast period, gum will be far from its peak 2008 sales.

COMPETITIVE LANDSCAPE

William Wrigley still dominates sales, supported by interesting marketing campaigns and its advertising efforts

Despite losing slight value share over the review period, William Wrigley maintains the upper hand in gum. Now with nearly three quarters of all value sales, the company still has a significant advantage compared with the other competitors.

William Wrigley is increasingly challenged by a more even playing field for distribution

The main cause for the leading player’s weakening position is the same one previously used by the leader to achieve its domination of gum. Namely, favourable shelf positioning saw William Wrigley reach the top spot thanks to the skilful negotiation tactics of its local distributor.

Price is not everything for brand-loyal gum customers

Croatian gum consumers tend to be very brand loyal and wary of unknown economy brands. This is not only seen in discounters, but in other retail channels as well.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Croatia?
What are the major brands in Croatia?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Increased disposable income and rising interest in quality over quantity drives value growth of packaged food in 2019

Croatian producers of organic food set to capitalise on rising interest

Change in ownership from Agrokor to Forenova set to have positive impact on many domestic players in Croatia, where local producers playing a leading role

Modern distribution channels and major brands have clear advantages, but new legislation is set to level the playing field for smaller brands to compete

Demand for healthier, natural and more sustainable food, along with high consumption of processed meat, will continue to be major trends

FOODSERVICE

Sales to Foodservice

Foodservice volume growth set to remain steady, even if the rate of tourism growth may have peaked
Competitive landscape comprises direct manufacturers, a wholesaler and a cash and carry operator, none of whom focus exclusively on providing packaged food to foodservice operators
Foodservice providers continue to explore options to resolve logistical problems impeding timely delivery

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in Croatia

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Executive Summary

New Report Guarantee

PROSPECTS

Gum’s bubble is bursting as manufacturers stick to conventional flavours

Bubble gum retains its impulse appeal among a resilient consumer base

The lack of product innovation is set to increase consumer disinterest and keep growth minimal

COMPETITIVE LANDSCAPE

William Wrigley still dominates sales, supported by interesting marketing campaigns and its advertising efforts

William Wrigley is increasingly challenged by a more even playing field for distribution

Price is not everything for brand-loyal gum customers

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Increased disposable income and rising interest in quality over quantity drives value growth of packaged food in 2019

Croatian producers of organic food set to capitalise on rising interest

Change in ownership from Agrokor to Forenova set to have positive impact on many domestic players in Croatia, where local producers playing a leading role

Modern distribution channels and major brands have clear advantages, but new legislation is set to level the playing field for smaller brands to compete

Demand for healthier, natural and more sustainable food, along with high consumption of processed meat, will continue to be major trends

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Gum in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Gum’s bubble is bursting as manufacturers stick to conventional flavours

Bubble gum retains its impulse appeal among a resilient consumer base

The lack of product innovation is set to increase consumer disinterest and keep growth minimal

COMPETITIVE LANDSCAPE

William Wrigley still dominates sales, supported by interesting marketing campaigns and its advertising efforts

William Wrigley is increasingly challenged by a more even playing field for distribution

Price is not everything for brand-loyal gum customers

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Increased disposable income and rising interest in quality over quantity drives value growth of packaged food in 2019

Croatian producers of organic food set to capitalise on rising interest

Change in ownership from Agrokor to Forenova set to have positive impact on many domestic players in Croatia, where local producers playing a leading role

Modern distribution channels and major brands have clear advantages, but new legislation is set to level the playing field for smaller brands to compete

Demand for healthier, natural and more sustainable food, along with high consumption of processed meat, will continue to be major trends

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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