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Country Report

Gum in

Gum in Croatia

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Social restrictions impact foodservice and retail volume growth, but unit prices deliver slight increase in retail sales

The lockdown and social distancing restrictions enforced in Croatia during the COVID-19 pandemic are expected to significantly impact foodservice and retail volume growth of gum in 2020, which is often consumed after a meal out or in social situations to maintain fresh breath. However, retail value sales are expected to increase slightly, thanks to an increase in unit prices.

Wrigley still dominates in Croatia, supported by strong marketing and advertising campaigns

Despite losing slight value share over the previous two years of the review period, Wrigley is expected to gain share once more in 2020 and maintain its long-standing domination of gum in Croatia, with nearly three-quarters of all value sales. Its domination is underpinned by the influence of its local distributor Atlantic Trade doo, which is responsible for preferential shelf space and store visibility in retail outlets.

Price is not everything for brand-loyal gum customers, despite current economic constraints

Despite the economic constraints imposed by the measures taken to manage the COVID-19 pandemic, the main players in gum in Croatia are all expected to gain share in 2020, while that held by others is set to decline.

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Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Croatia?
What are the major brands in Croatia?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Croatia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social restrictions impact foodservice and retail volume growth, but unit prices deliver slight increase in retail sales

Wrigley still dominates in Croatia, supported by strong marketing and advertising campaigns

Price is not everything for brand-loyal gum customers, despite current economic constraints

RECOVERY AND OPPORTUNITIES

Larger packaging trends to continue, as companies respond to consumer demand for convenient bulk-buy gum

Bubble gum will retain its impulse appeal among a resilient consumer base

Consumer interest in gum set to decline over the forecast period as product innovation dwindles

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Gum: % Value 2016-2020
Table 6 LBN Brand Shares of Gum: % Value 2017-2020
Table 7 Distribution of Gum by Format: % Value 2015-2020
Table 8 Forecast Sales of Gum by Category: Volume 2020-2025
Table 9 Forecast Sales of Gum by Category: Value 2020-2025
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The dependence of foodservice on tourism makes it particularly vulnerable to COVID-19
Home deliveries prove to be a life saver for foodservice demand
Local foodservice industry is nothing if not resilient

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Gum in Croatia

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Executive Summary

New Report Guarantee

2020 IMPACT

Social restrictions impact foodservice and retail volume growth, but unit prices deliver slight increase in retail sales

Wrigley still dominates in Croatia, supported by strong marketing and advertising campaigns

Price is not everything for brand-loyal gum customers, despite current economic constraints

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Overview

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Table of Contents

Gum in Croatia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social restrictions impact foodservice and retail volume growth, but unit prices deliver slight increase in retail sales

Wrigley still dominates in Croatia, supported by strong marketing and advertising campaigns

Price is not everything for brand-loyal gum customers, despite current economic constraints

RECOVERY AND OPPORTUNITIES

Larger packaging trends to continue, as companies respond to consumer demand for convenient bulk-buy gum

Bubble gum will retain its impulse appeal among a resilient consumer base

Consumer interest in gum set to decline over the forecast period as product innovation dwindles

CATEGORY DATA

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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