While gum received a boost from the removal of COVID-19 restrictions, its outlook is bleak over the forecast period, with constant value and volume predicted to fall. The high sugar content is increasingly a concern and while gum is used as a breath freshener, many consumers will switch to the increasing range of other breath fresheners alternatives.
Bubble gum will manage to stay afloat due to its popularity among children and will register a slight increase in volume sales. While there is a growing desire to eat healthily, bubble gum is viewed as a fun snack, which is love by children due to its bright colours and ability to produce bubbles.
For gum to sustain a long-term future, innovation is badly needed. While there is an emphasis on reduced sugar and sugar free, this will not be enough to ensure long term growth.
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Understand the latest market trends and future growth opportunities for the Gum industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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