The rate of growth in retail volume sales of gum will steadily accelerate over the course of the forecast period. Growth will be supported by an expanding population, urbanisation and an improved economic environment.
Gum is expected to attract new investment over the forecast period. International player Wrigley was seeking new distributors prior to the pandemic in Cameroon, and it is likely that this company, along with other international brand operators like Mondelez International will look strengthen share and persuade consumers to trade up to their gum products.
Informal sales of gum by roadside vendors and hawkers will continue to constrain retail volume sales through formal channels. This is mainly because informal retailers are usually extremely competitive on price.
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This report originates from Passport, our Gum research and analysis database.
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