The rate of growth in retail volume sales of gum will steadily accelerate over the course of the forecast period. Growth will be supported by an expanding population, urbanisation and an improved economic environment.
Gum is expected to attract new investment over the forecast period. International player Wrigley was seeking new distributors prior to the pandemic in Cameroon, and it is likely that this company, along with other international brand operators like Mondelez International will look strengthen share and persuade consumers to trade up to their gum products.
Informal sales of gum by roadside vendors and hawkers will continue to constrain retail volume sales through formal channels. This is mainly because informal retailers are usually extremely competitive on price.
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Understand the latest market trends and future growth opportunities for the Gum industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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