Competitive Landscape
Chococam Leverages Soft Gum and Youth Campaigns to Extend Lead
Gum in Cameroon remains moderately concentrated in 2026, with Chococam Confiserie du Cameroun (Chococam) firmly in the lead, holding a 30% value share, while OK Foods Cameroun secures the number two position at 13%. Cadbury Plc takes third place at at 8% and Perfetti Van Melle Group at 7%, highlighting a clear gap between the leading duo and the rest of the field.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Cameroon?
- Which are the leading brands in Gum in Cameroon?
- How are products distributed in Gum in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Cameroon - Category analysis
Key Data Insights
Gum Summary
Gum Sustains Growth as Affordability and Import Recovery Anchor Demand
Chewing Gum Maintains Leadership as Single-Unit Sales Expand
Ok Foods Rewards Sellers to Boost Loyalty and Display Visibility
Gum Forecast to Grow as Texture and Flavour Innovation Drives Value
Softer Formats, Bold Flavours and Social Occasions to Shape Gum's Future
Chewing Gum to Retain Leadership as Bubble Gum Accelerates Growth
Chococam Leverages Soft Gum and Youth Campaigns to Extend Lead
Informal Non-Grocery Retailers Lead Gum Distribution
Retail E-Commerce Remains Irrelevant for Gum Purchases
Snacks in Cameroon - Industry Overview
2026 Developments
Key Data Insights
Snacks Delivers Measured Value Growth as Affordability and Informal Retail Anchor Demand
Sweet Biscuits and Sugar Confectionery Lead as Routine Relevance Outperform Premium Formats
Chococam Set to Expand Local Production to Formalise Daily Snacking
Chococam and Ok Foods to Drive Sweet Biscuits to Lead with Affordable Innovation
Cold Stone Cameroon to Leverage Indulgence and Local Formats for New Occasions
Chococam Leverages Innovation and Affordability to Sustain Lead
Small Local Grocers Lose Share as Supermarkets Attract Snack Brands
Glotelho and Iziway Struggle as Online Snacks Sales Remain Negligible
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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