The Cameroonian government has recently intensified efforts to curb informal economic activity, which is widespread in the country and represents a major source of lost tax revenue. Roadside vendors in Douala, Yaoundé and other big cities are a key target of the clampdown.
Unlike many other types of snacks, gum is mainly consumed outside of the home in Cameroon, particularly at work, in the car or while on-the-go. However, as of 2023 there were no brands in the category that specifically targeted post-meal consumption occasions.
The forecast period is likely to see gum manufacturers attempt to differentiate their brands and gain a competitive edge by introducing products that have more sophisticated functional properties beyond simply freshening breath. For example, it is expected some players will launch variants that claim to whiten teeth or contain immune-boosting ingredients like vitamin C and zinc.
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Understand the latest market trends and future growth opportunities for the Gum industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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