Gum is expected to continue to see retail volume declines throughout the forecast period, mainly as its oral care function will be less needed, replaced by other products. First, the overall need for oral care is declining, as consumers’ oral health is improving thanks to rising awareness of oral check-ups, teeth brushing and new products, such as electric toothbrushes.
Bubble gum is expected to see constant solid retail volume declines in the forecast period, due to the falling population of children, which is the major consumer group. In recent years, both the number of new babies and the birth rate in China have been declining.
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Understand the latest market trends and future growth opportunities for the Gum industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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