In 2021, the COVID-19 pandemic has not been as serious as it was in 2020 and channel distribution is back to normal, which has had a positive impact on gum sales, compared with 2020. Given that, vaccines are still not applied nationwide and people are still wearing masks routinely, for precautionary purposes.
In the stagnant gum category, leading players are launching new products to excite consumers. For example, Mondelez showcased its new product carbon black gum which differentiates itself from the rest of the category’s products at China’s annual Import Expo in November 2020.
Given the perception of gum as unhealthy by local people and the rise of mints and other oral refreshment alternatives such as mouthwash and oral spray, gum consumption will continue to suffer. One reason for the unhealthy image of gum lies in that it leads to extra secretion of gastric juices from chewing the gum and those gastric juices will compromise the stomach lining when the stomach is not filled with food.
Functional food has gained traction in China especially following the epidemic. Young people in China, due to irregular dining and working schedules, have developed various chronic diseases.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Gum industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page