Competitive Landscape
Doublemint Sustains Leadership through Brand Strength and Partnerships
Gum in China is highly concentrated, with Wrigley Confectionery (China) Ltd expected to maintain a 69% retail value share in 2026, and Mondelez China Inc holding 18%, together accounting for 87% of sales. The level of concentration has remained stable over the past five years, with only marginal fluctuations in share for the leading companies.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in China?
- Which are the leading brands in Gum in China?
- How are products distributed in Gum in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in China - Category analysis
Key Data Insights
Gum Summary
Limited Growth Due to Maturity of Consumption Habits
Respawn Redefines Usage Occasions with Gaming-Led Positioning
Chewing Gum Maintains Its Lead as Bubble Gum Stabilises after Volume Decline
Move Towards Smaller Packs Sizes to Meet Impulse, On-The-Go Demand
Chewing Gum Will Leverage Functional Cues to Secure Its Lead
Functional Benefits Set to Drive Business Adaptation
Doublemint Sustains Leadership through Brand Strength and Partnerships
Convenience Stores Captures Demand as Supermarkets Loses Impulse Sales
Online Growth Slows and Retail E-Commerce Loses Momentum in Gum
Mars Targets Gaming Needs with Functional, Sugar-Free Gum
Cross-Industry Partnerships and Targeted Formats Shape Future Growth
Snacks in China - Industry Overview
2026 Developments
Key Data Insights
Demand for Affordability Impacts Pack Sizes and Retail Channels
Savoury Snacks Gains Ground as Spicy Innovation Redefines Indulgence
Emerging Brands and Multinationals Adjust Strategies to Secure Value Share
Ice Cream Brands Will Leverage Indulgent Experiences for Growth
Portion Control and Permissible Indulgence Expected to Shape Snacks Innovation
Social Commerce Platforms to Accelerate Growth and Reshape Purchasing Behaviour
Highly Fragmented Competitive Landscape for Snacks, Led by Mondelez
Mars Expands Its Reach to Savoury Snacks with Kellanova and Flavour Innovation
Snacks Discount Stores Gain Share as Supermarkets Loses Relevance
Retail E-Commerce Captures High-Frequency Impulse Demand with Rapid Delivery
Flavour and Distribution Are Two Areas of Innovation
Yanjinpuzi and Golden Monkey Innovate in Savoury Snacks and Chocolate Confectionery, Respectively
Recent Developments Reshape the Competitive Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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