Retail volume sales of gum are expected to sustain their downwards trajectory throughout the forecast period, primarily driven by the increasing prevalence of oral care products amongst health-conscious Chinese consumers. This trend has led to the displacement of gum products as individuals prioritise oral health.
Despite the anticipated continuous decline in volume sales of gum, attributed mainly to the further penetration of oral care products, gum brands and manufacturers are actively engaged in new product innovation by incorporating functional additives that offer various benefits to consumers. One such example is waterplus+, a brand specialising in sports supplements, which has introduced a gum product infused with taurine, a derivative of guarana, and multiple vitamins.
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Understand the latest market trends and future growth opportunities for the Gum industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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