Gum is expected to continue to struggle in the forecast period, thanks to the competitive landscape being mature and subject to a limited degree of innovation. Additionally, one brand, namely Extra from Mars Sverige, continues to dominate sales making it difficult for other players to enter the playing field.
Small examples of innovation and higher unit prices may lead to a less damaging decline for retail value sales (constant 2022 prices), compared with retail volume sales over the forecast period. Indeed, two small areas of innovation and competition emerged during the review period.
Pharmacies (health and beauty specialist retailers) slowly gained retail value share as a distribution channel for gum over the review period and has the potential to gain further value share over the forecast period, albeit slowly and from a low base. The rising popularity of pharmacies as distribution channel is supported by large selections of brands with natural ingredients at relatively modest prices, primarily beauty and personal care products.
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Understand the latest market trends and future growth opportunities for the Gum industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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