Gum is likely to continue being adversely affected by the COVID-19 pandemic during 2021 since it is a highly discretionary product. With tough measures undertaken by the government to control the spread of COVID-19 there has been limited mobility amongst consumers.
Gum is typically an impulsive purchase, being bought alongside other items, with this being reflected in the distribution landscape with most sales accounted for by supermarkets and sari-sari stores (other grocery retailers). Nevertheless, with the outbreak of COVID-19 this has changed the way consumers in the Philippines shop, with more consumers forced to go online to meet their shopping needs.
Food/drink/tobacco specialists, which includes confectionery stalls/kiosks, has been one of the most severely affected channels by the outbreak of COVID-19. This is largely due to the fact these outlets are usually located in shopping malls which saw a significant drop in foot traffic as a result of COVID-19.
Gum is expected to see a slow recovery over the forecast period, with prevailing economic uncertainty likely to curtail any short-term rebound in growth. Gum is a highly discretionary item and as such it is likely to be one of the first items customers look to cut out in order to save money.
Chewing gum is projected to outperform bubble gum over the forecast period, accounting for a larger share of volume and value sales of gum by the end of the forecast period. A large factor behind this is the functional nature of gum with it often being chewed to freshen breath, especially after smoking, given that mint is a flavour that is commonly used by the major brands.
Lotte Philippines Co Inc was closed in 2020 and Lotte Thailand is now in charge of the Philippines market beginning 2021. The local distribution of Lotte products, including its Lotte chewing gum, is now being handled by Valiant Distribution Inc.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Gum industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gum industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page