Gum is expected to record a sluggish volume CAGR and value CAGR over the forecast period. While gum’s forecast growth is expected to be slow, it is nevertheless set to be better than the category’s performance during the pandemic period (2020 and 2021), during which it contracted.
A better prospect for recovery is likely to be achieved if companies prove able to reposition gum to address the new consumer lifestyles that have developed as a result of the spread of COVID-19. While consumers are likely to return to more on-the-go lifestyles during the forecast period, economic difficulties, as well as lasting concerns about exposure to the SARS-CoV-2 virus, may make them hesitant about resuming old behaviours.
The top three companies in gum, which jointly accounted for more than 80% of category value in 2022, are set to remain the same over the forecast period. Wrigley Philippines will likely continue to lead as it owns several brands of chewing gum which are sold at different price points, allowing it to cater to consumers with different levels of purchasing power.
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Understand the latest market trends and future growth opportunities for the Gum industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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