Gum is expected to exhibit an accelerated rate of retail volume growth over the forecast period, as consumers spend a greater amount of time traveling and socialising outside the home. Sales will continue to be driven by the dominant subcategory of chewing gum, driven by a growing consumer desire for products that offer additional health benefits, beyond the function of fresh breath.
Bubble gum, on the other hand, will continue to be targeted towards children (particularly those aged six to 11). The product faces intense competition, with children being easily distracted by fads in other snacks categories, as well as by toys, games, and other types of packaged foods.
With demand for gum expected to continue to increase throughout the forecast period, it is natural to expect that the category leaders will seek to increase their level of investment to capture rising sales. The most obvious result for consumers is likely to be seen in terms of wider and more diverse product ranges, including new flavours and different types of packaging.
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Understand the latest market trends and future growth opportunities for the Gum industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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