Competitive Landscape
Wrigley Leverages Sugar-Free Innovation and Distribution to Defend Share
Gum in Vietnam remains highly concentrated in 2026, with Wrigley Vietnam Ltd holding a dominant 53% value share and Lotte Vietnam Co Ltd in a solid second position at 23%, followed by Perfetti Van Melle Vietnam Ltd at 9%. The concentration has not materially shifted over the review period, as the leading companies have consistently maintained their shares, evidenced by Wrigley’s share remaining above 52% throughout and Lotte gradually increasing from 19% in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Vietnam?
- Which are the leading brands in Gum in Vietnam?
- How are products distributed in Gum in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Vietnam - Category analysis
Key Data Insights
Gum Summary
Gum Benefits From the Shift Towards Health-Oriented Chewing
Innovation Expands Consumption Occasions
Rising Incomes Create Opportunities for Further Premium Development
Gamification and Oral Care Claims Expected to Support Demand
Energy and Performance Benefits Set to Create New Consumption Occasions
Chewing Gum to Strengthen Its Leadership as Consumers Trade up
Wrigley Leverages Sugar-Free Innovation and Distribution to Defend Share
Small Local Grocers Sustain Offline Dominance While Online Retail Remains Niche
Snacks in Vietnam - Industry Overview
2026 Developments
Key Data Insights
Mondelez Kinh Do Advances Wellness Snacking
Orion Drives Demand through Value-Focused Innovation
Local Heritage Strengthens Consumer Connection
Value Engineering and Wellness-Led Launches Set to Sustain Growth
Savoury Snacks Expected to Retain Scale While Ice Cream Gains Momentum
Intensifying Competition Projected to Raise Pressure
Affordable Challengers Gain Ground as Established Players Maintain Leadership
Aice Disrupts through Affordability and Distribution Reach
Small Local Grocers Remain Dominant Despite Gradual Shift Towards Modern Retail
Meiyijia’S Franchise Model Reshapes the Modern Retail Mix
E-Commerce Drives Awareness but Lags in Transaction Volume
Functional Ingredients and Value Engineering Lead Product Development
New Flavours and Acquisitions Expand the Innovation Pipeline
Business Dynamics Shift as Competition and Expectations Intensify
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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