Over the forecast period, gum is expected to see gradually accelerating retail volume and value sales as consumers start to spend more time outside the house with other people and thus become more conscious of wanting fresh breath. Sales will continue to be driven by the dominant category chewing gum, with this product typically used on-the-go to ensure the user has fresh breath.
With demand for gum expected to continue growing throughout the forecast period, it is natural to expect that the category leaders will seek to increase their investment in the category to capture rising sales. Higher spending is expected to be seen mainly in terms of marketing and distribution as companies look to push sales and overcome the challenges created by the pandemic as quickly and efficiently as possible.
Gum is a category in which marketing is considered crucial to success. Indeed, almost constant advertising is widely regarded as a key element of the activities of the leading gum brands.
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Understand the latest market trends and future growth opportunities for the Gum industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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