Gum in Kazakhstan

June 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Gum industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Gum industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Gum in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Gum in Kazakhstan?
  • Which are the leading brands in Gum in Kazakhstan?
  • How are products distributed in Gum in Kazakhstan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Gum?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Gum in Kazakhstan - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growth remains small as socialisation is still restricted
New formats and packaging offer convenience and bulk-buy options for busy local consumers
Consumer loyalty to Orbit and Dirol sees gum consumers stick with them

PROSPECTS AND OPPORTUNITIES

Poor prospects for gum as sugar levels and competition from other categories hamper demand
New tastes and flavours in gum will become available as players attempt to maintain interest
Pouch packaging offers convenience and value for money, but gum needs reinvigoration over the forecast period

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2016-2021 Table 2 Sales of Gum by Category: Value 2016-2021 Table 3 Sales of Gum by Category: % Volume Growth 2016-2021 Table 4 Sales of Gum by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Gum: % Value 2017-2021 Table 6 LBN Brand Shares of Gum: % Value 2018-2021 Table 7 Distribution of Gum by Format: % Value 2016-2021 Table 8 Forecast Sales of Gum by Category: Volume 2021-2026 Table 9 Forecast Sales of Gum by Category: Value 2021-2026 Table 10 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Snacks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 12 Sales of Snacks by Category: Volume 2016-2021 Table 13 Sales of Snacks by Category: Value 2016-2021 Table 14 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 15 Sales of Snacks by Category: % Value Growth 2016-2021 Table 16 NBO Company Shares of Snacks: % Value 2017-2021 Table 17 LBN Brand Shares of Snacks: % Value 2018-2021 Table 18 Distribution of Snacks by Format: % Value 2016-2021 Table 19 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 20 Forecast Sales of Snacks by Category: Value 2021-2026 Table 21 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 22 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Gum research and analysis database.

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