The gum category will continue to lack dynamism during the forecast period. The sales figures are set to return to pre-pandemic levels in constant value terms in the early part of the forecast period, with an increase in the number of residents in the country helping to drive up sales.
The forecast period is not expected to see dramatic rises in the price of gum, with prices increases set to remain within the limits of inflation. Chewing gum products are not seen as essential and most sales will continue to be generated by impulse purchases.
Consumers in Kazakhstan are quite conservative. They will continue to buy their favourite brands, Orbit and Dirol, which have established a good reputation amongst consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!