Executive Summary

Oct 2018
PROSPECTS
Gum suffers in its competition with products with breath care features

Both value and volume sales of gum in Japan are expected to continue declining over the forecast period. Gum sales have declined for some time due to competition from products with breath care features such as mints and mouthwashes/dental rinses.

Gum with functional innovations will have a positive but limited impact on sales

As gum is very mature in Japan and new product development over the forecast period will be mostly in terms of flavours and packaging innovations, products with new functions other than mouth and dental health are expected to invite more consumers to purchase gum. During the review period, while gum lost sales due to competing with products with breath care features, gum products with functional health benefits, including memory health and gingiva health, drew some attention from consumers.

COMPETITIVE LANDSCAPE
Lotte dominates gum

Lotte Co Ltd is expected to continue to dominate retail value sales of gum in Japan in 2018. The company has a strong and long-established presence in chewing gum.

Mondelez continues to entertain consumers with its promotional activities

Mondelez Japan Ltd is projected to remain the second leading player in Japan in 2018. Although having withdrawn from bubble gum with the discontinuation of its Bubblicious brand in 2016, the company continues to have a strong presence in chewing gum in Japan.

Meiji limits its activities in the gum industry

Although Meiji Co Ltd remains in third place, it has put less effort into gum sales. As its company strategy focuses on other food products with stronger potential, including yoghurt and chocolate, its activities in relation to gum were limited during the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Japan?
  • What are the major brands in Japan?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Ageing population influences performance of packaged food
Health and convenience the key trends over the review period
Domestic companies remain dominant despite rise in imports
Store-based retailing dominates but internet retailing shows promise
Health and convenience likely to remain on the agenda for ageing population

FOODSERVICE

Sales to Foodservice
Demographic trends limit development of foodservice
Health a key feature of consumer foodservice
Instagram drives innovation as operators look to create photogenic menus
Consumer Foodservice
Ageing population and limited wage growth limiting development of consumer foodservice
Healthy dishes a focus for operators
Convenience important for time-pressed consumers

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources