Gum is not expected to see recovery in the forecast period, with negative retail volume and current value CAGRs projected. This is because the smoking population is set to continue to decline, and mask-wearing and hybrid working are likely to continue.
With the diminishing smoking population, especially amongst younger generations, volume sales of gum have been declining, and it is becoming crucial to attract a new audience to the product. Manufacturers in Japan are using collaborations with popular content, such as manga and anime, as well as celebrities, to reach a wider audience and drive sales of gum.
In Japan, gum is used mainly by smokers or office workers to control bad breath, or for refreshment. However, as the declining smoking population and hybrid working have negatively impacted the growth potential of gum, manufacturers are likely to focus on creating new value for chewing gum in the forecast period, expanding beyond bad breath control and refreshment.
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Understand the latest market trends and future growth opportunities for the Gum industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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