Chewing gum is posting only marginally positive volume growth in 2022, but rates are set to improve considerably during the forecast period. The return to office life and work meetings, plus more consumers out and about will again support impulse purchases, especially by consumers seeking breath fresheners.
Health and wellness trends in gum are pushing oral and dental care variants and fortified products as well as expanding sugar-free gum. Perfetti Van Melle and Pladis have recently launched vitamin-fortified variants through their Vivident and Oneo brands, respectively.
Bubble gum products do not generally offer the same oral care and hygiene benefits as seen in some chewing gum products. Younger consumers tend to view bubble gum in a similar way to sugar confectionery and are more interested in taste as well as packaging presentation and brand image.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!