Gum players are set to launch new flavours over the forecast period, focusing on sensation and providing an experience. With Perfetti Van Melle taking over the Mondelez brands, the company is expected to enjoy smaller competition and will focus on expansion by launching products that can compete with other confectionery items, such as chews, jellies, or candy.
Health and wellness trends in gum are pushing oral and dental care variants and fortified products, as well as expanding sugar-free gum. Perfetti Van Melle and Pladis have recently launched vitamin-fortified variants through their Vivident and Oneo brands, respectively.
Turkey has a large young population, providing a good opportunity for gum to sustain growth. The Turkish Statistical Institute (TÜIK) states that youth aged between 15 and 24 make up 15.
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Understand the latest market trends and future growth opportunities for the Gum industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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