Executive Summary

Jul 2018
PROSPECTS
New product developments are expected to fuel growth

As during the review period, new launches are expected to fuel growth over the forecast period, with new innovative tastes and innovative packaging anticipated. Some companies in the category such as Kent Gida, which aims to invest around TRY42 million dollars in its Turkish production plant, are investing in new plants to increase gum exports.

Advertisements and promotions are predicted to enhance growth

Companies are predicted to continue their marketing activities, eg advertisements and promotions. Advertisement are likely to keep targeting young to middle-aged consumers who have an active lifestyle.

Refreshment is predicted to be the leading positioning for brands

Refreshment has been an important positioning for gum and new product developments are likely to continue to focus on this over the forecast period. The gum category is subject to competition from other snack categories such as sugar confectionery, especially mints and pastilles, gums, jellies and chews.

COMPETITIVE LANDSCAPE
Competition among leading players maintains demand

Kent Gida and Perfetti Van Melle Gida San ve Tic AS are the leading companies in gum and compete with new launches. Perfetti Van Melle has launched a new form of Vivident Full Fresh, which is packaged in a roll.

Private label’s value share has become significant

Private label started to generate a significant value share through the review period. This was mainly because private label discounter Bim Birlesik Magazacilik AS ranked fourth rank in total gum in 2018.

Internationals maintain their dominance

The gum category continues to be dominated by international players. Kent Gida and Perfetti Van Melle are two international companies and the sum of their value shares comprises the majority of gum.

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Gum in Turkey

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Turkey?
  • What are the major brands in Turkey?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Turkey - Industry Overview

EXECUTIVE SUMMARY

Turkish lira devaluation increases pressure on unit prices
Private label gains in popularity
Polarisation of share between established players and private label continues
Modern grocery retailers gaining ground from traditional independent channels
Innovative new product launches are expected to enhance growth

FOODSERVICE

Sales to Foodservice
Recovering tourism boosts foodservice sales
Increasing product diversity enhances growth
Turkish lira devaluation pushes outlets to find cheaper alternatives
Consumer Foodservice
Consumer foodservice records further recovery after political turmoil
Online food ordering continues to fuel growth
Increased product diversity enhances value growth in fast food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources