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Country Report

Gum in

Gum in Kenya

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Health concerns will drive new innovations in gum in 2020, with sugar free gum gaining popularity

Many of Kenya’s mid- and high-income consumers are now well aware of the rising health concerns associated with sugarised gum thanks to access to information online about the dangers of a high sugar intake, with this being largely blamed for the rising incidence globally of obesity and diabetes. Consumers are also growing more conscious of oral health and tooth decay that can occur from consuming too many sugary snacks.

Wrigley gum will continue to dominate gum in Kenya in 2020

Wrigley Co (East Africa) will continue to overwhelmingly dominate gum in 2020, with the remaining sales accounted for by Mondelez International, Lotte Confectionery and local player Kenafric Industries. Wrigley’s position can be attributed to the strength of its brands such as PK Gum, Doublemint, Wrigley’s (under which it offers the Extra, Cool Air, Airwaves and Juicy Fruit lines) and Orbit, which all benefit from heavy marketing support and widespread distribution through both modern and traditional grocery retailers, while also being available at affordable prices.

Companies will innovate with new flavours and unconventional advertising methods in 2020, to attract younger consumers

Kenyan consumers are becoming more sophisticated and are constantly seeking new tastes from the confectionery they buy. This will force gum manufacturers to innovate in terms of flavour, in turn leading to stronger competition within gum.

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Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Kenya?
What are the major brands in Kenya?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Health concerns will drive new innovations in gum in 2020, with sugar free gum gaining popularity

Wrigley gum will continue to dominate gum in Kenya in 2020

Companies will innovate with new flavours and unconventional advertising methods in 2020, to attract younger consumers

RECOVERY AND OPPORTUNITIES

Health trends will continue to influence consumers into the forecast period, as sugar free brands likely to see strong growth

Companies are expected to continue to experiment with flavours into the forecast period, to appeal to younger consumers

COVID-19 will dampen current retail value and retail volume growth into the near forecast period, as more consumers stay at home

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Gum: % Value 2016-2020
Table 6 LBN Brand Shares of Gum: % Value 2017-2020
Table 7 Distribution of Gum by Format: % Value 2015-2020
Table 8 Forecast Sales of Gum by Category: Volume 2020-2025
Table 9 Forecast Sales of Gum by Category: Value 2020-2025
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 outlet closures hits packaged food hard
Foodservice set to recover as restrictions are eased
Supermarkets respond to convenience trend and growth of foodservice with meal options prepared in-house

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Gum in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Health concerns will drive new innovations in gum in 2020, with sugar free gum gaining popularity

Wrigley gum will continue to dominate gum in Kenya in 2020

Companies will innovate with new flavours and unconventional advertising methods in 2020, to attract younger consumers

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Gum in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Health concerns will drive new innovations in gum in 2020, with sugar free gum gaining popularity

Wrigley gum will continue to dominate gum in Kenya in 2020

Companies will innovate with new flavours and unconventional advertising methods in 2020, to attract younger consumers

RECOVERY AND OPPORTUNITIES

Health trends will continue to influence consumers into the forecast period, as sugar free brands likely to see strong growth

Companies are expected to continue to experiment with flavours into the forecast period, to appeal to younger consumers

COVID-19 will dampen current retail value and retail volume growth into the near forecast period, as more consumers stay at home

CATEGORY DATA

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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