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Country Report

Gum in

Gum in Kenya

Jul 2021

US$990

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Kenya?
What are the major brands in Kenya?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Kenya - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Easing of restrictions on movement will help to drive modest recovery in retail volume sales

Heightened health consciousness drives increased demand for sugar-free gum

Significant marketing activity and local manufacturing help The Wrigley Co (East Africa) Ltd maintain its dominance

PROSPECTS AND OPPORTUNITIES

Chewing gum will outperform bubble gum, as more parents seek to limit the sugar consumption of their children

Heightened consumer interest in oral care will help to support growth in demand for chewing gum

Innovative combination of khat and gum has good growth prospects – if it can avoid a regulatory backlash

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2016-2021
Table 2 Sales of Gum by Category: Value 2016-2021
Table 3 Sales of Gum by Category: % Volume Growth 2016-2021
Table 4 Sales of Gum by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Gum: % Value 2017-2021
Table 6 LBN Brand Shares of Gum: % Value 2018-2021
Table 7 Distribution of Gum by Format: % Value 2016-2021
Table 8 Forecast Sales of Gum by Category: Volume 2021-2026
Table 9 Forecast Sales of Gum by Category: Value 2021-2026
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Snacks in Kenya - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2021: The big picture

Key trends in 2021

Competitive landscape

Channel developments

What next for snacks?

MARKET DATA

Table 12 Sales of Snacks by Category: Volume 2016-2021
Table 13 Sales of Snacks by Category: Value 2016-2021
Table 14 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 15 Sales of Snacks by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Snacks: % Value 2017-2021
Table 17 LBN Brand Shares of Snacks: % Value 2018-2021
Table 18 Distribution of Snacks by Format: % Value 2016-2021
Table 19 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 20 Forecast Sales of Snacks by Category: Value 2021-2026
Table 21 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

Megatrends

Country Report

Gum in Kenya

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Overview

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Table of Contents

Gum in Kenya - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Easing of restrictions on movement will help to drive modest recovery in retail volume sales

Heightened health consciousness drives increased demand for sugar-free gum

Significant marketing activity and local manufacturing help The Wrigley Co (East Africa) Ltd maintain its dominance

PROSPECTS AND OPPORTUNITIES

Chewing gum will outperform bubble gum, as more parents seek to limit the sugar consumption of their children

Heightened consumer interest in oral care will help to support growth in demand for chewing gum

Innovative combination of khat and gum has good growth prospects – if it can avoid a regulatory backlash

CATEGORY DATA

Snacks in Kenya - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2021: The big picture

Key trends in 2021

Competitive landscape

Channel developments

What next for snacks?

MARKET DATA

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

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Megatrends

Country Report

Gum in Kenya

New Report Guarantee

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Table of Contents

Gum in Kenya - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Easing of restrictions on movement will help to drive modest recovery in retail volume sales

Heightened health consciousness drives increased demand for sugar-free gum

Significant marketing activity and local manufacturing help The Wrigley Co (East Africa) Ltd maintain its dominance

PROSPECTS AND OPPORTUNITIES

Chewing gum will outperform bubble gum, as more parents seek to limit the sugar consumption of their children

Heightened consumer interest in oral care will help to support growth in demand for chewing gum

Innovative combination of khat and gum has good growth prospects – if it can avoid a regulatory backlash

CATEGORY DATA

Snacks in Kenya - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2021: The big picture

Key trends in 2021

Competitive landscape

Channel developments

What next for snacks?

MARKET DATA

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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