Retail volume sales of gum will post moderate growth over the course of the forecast period, with chewing gum set to significantly outperform bubble gum in terms of their respective rates of retail volume sales growth. Children are significant consumers of bubble gum, but Kenyan parents are becoming more concerned regarding level the sugar consumed by their children.
An awareness of the importance of maintaining good oral health is growing in Kenya, particularly among affluent urban consumers. This is partly the result of public health campaigns.
Gum that can be chewed with khat will continue to grow in popularity, with rising consumer awareness and widening distribution playing a role in this. However, the main driver will be the increased consumption of khat by young Kenyans.
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Understand the latest market trends and future growth opportunities for the Gum industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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