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Country Report

Gum in

Gum in South Korea

30 pages, Jul 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Gum had been used to chew after eating a meal to freshen the breath; however, this has been changing rapidly. Coffee, chocolate or desserts are replacing gum after having food. This is not only in consumers’ homes, as restaurants now also tend to provide free coffee or sweets instead of gum. As a result, value and volume sales of gum have decreased continually since 2011. Value sales dropped from KRW362.8 billion in 2011 to KRW245.1 billion in 2017. According to the largest retailer, E-Mart, overall sales of gum decreased by 3% in 2016, and the decline continued in 2017. Manufacturers are looking for new ingredients to develop different gum products which are able to attract consumers who have lost interest in chewing gum.

COMPETITIVE LANDSCAPE

Lotte Confectionery maintained its solid lead in gum in 2017, with a 68% value share; its Lotte Xylitol brand still accounted for the largest value share of 45%. The gap between Lotte Xylitol and the second ranking brand, Ice Cool, produced by Haitai Confectionery & Foods, increased in 2017. There are nearly 20 brands in overall gum, and nine brands are produced by Lotte Confectionery. Also, six brands amongst the top 10 brands are produced by Lotte Confectionery. Likewise, the company’s brand power in gum is still implicit. Based on consumers’ high loyalty to Lotte gum, the company actively introduced new products including herbal extracts, such as extract of oriental raisin tree and guarana extract, or probiotics targeting different consumers who want to stop smoking, recover from a hangover or shake off sleepiness. The company recognises that the overall gum category is decreasing, but new fortified gum is being developed much more actively to boost sales in the stagnating category.

PROSPECTS

Gum is expected to see a negative retail value CAGR of 3% at constant 2017 prices over the forecast period. Both bubble gum and sugarised gum are expected to see negative CAGRs of 3% at constant 2017 prices, but sugar-free gum is predicted to decrease by a CAGR of 2% at constant 2017 prices thanks to new fortified products. Manufacturers are focusing on introducing something new in gum to attract consumers, who are already starting to be more interested in desserts than chewing gum after eating food. Players will develop marketing campaigns highlighting that chewing gum is not only for freshening breath, but also has specific health or other functions.

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Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in South Korea?
What are the major brands in South Korea?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in South Korea - Company Profiles

Lotte Confectionery Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Lotte Confectionery Co Ltd: Key Facts
Summary 2 Lotte Confectionery Co Ltd: Operational Indicators
Summary 3 Lotte Confectionery Co Ltd: Competitive Position 2017

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

Packaged food declines slightly

Fun and creative products are key trends

CJ Cheiljedang ranks first within packaged food

Convenience trend leads to the strong performance of convenience stores

Expect stagnation of packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Temptation of unique flavours in packaged food

Outlook

Convenience is still key within packaged food

Outlook

Health-conscious consumers demand healthier products

Outlook

Collaboration is popular within the packaged food industry

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Gum in South Korea

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Gum in South Korea - Company Profiles

Lotte Confectionery Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

Packaged food declines slightly

Fun and creative products are key trends

CJ Cheiljedang ranks first within packaged food

Convenience trend leads to the strong performance of convenience stores

Expect stagnation of packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Temptation of unique flavours in packaged food

Convenience is still key within packaged food

Health-conscious consumers demand healthier products

Collaboration is popular within the packaged food industry

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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