Retail volume and current value sales of gum are expected to rebound in 2023 and 2024, as wearing a face mask is expected to be entirely phased out. However, growth is likely to be short-lived, as South Koreans are increasingly shifting to alternative products to gum, such as jellies, which appeal to consumer groups such as students and young females, with their less chewy texture, fun design and variety of flavours.
Functional gum could be a segment to regain consumers’ attention, lost during the COVID-19 pandemic, although it is not likely to be able to recover overall sales of gum to the pre-pandemic level. A series of anti-drowsiness gum products that contain natural caffeine was launched over 2019-2020, but they failed by mistiming the release, when the entire gum category saw an unprecedented plunge due to the mask mandate after the COVID-19 outbreak.
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Understand the latest market trends and future growth opportunities for the Gum industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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