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Learn moreAug 2019
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Both categories in gum are set to register contractions in value sales over the forecast period. Consumers tend to reach for a coffee or mint confectionery instead of gum to freshen their breath after a meal, and this trend will strengthen over the forecast period.
In terms of innovation, bubble gum has traditionally focused on packaging design with popular animation characters targeting children as well as adults who like collecting or owning cute and fun characters. However, amid the food innovation trend, players are now actively introducing new flavours in bubble gum based on popular ice cream brands.
Over the review period, fortified/functional gum witnessed the launch of new products with added vitamin C or D, with others containing ingredients that strengthen the teeth, or improve oral health, such as xylitol. However, given the consumer shift to other confectionery categories, this category is set to become less popular and will suffer from a lack of new product development.
Lotte Confectionery focuses on developing innovative gum products. The company was one of two players to gain value sales within bubble gum in 2019 thanks to the strong performance of its Watta brand, which has a sour flavour that is highly popular in the country.
There is an increasing focus on flavours in gum in an effort to stimulate consumer interest in the category. This has led to some interesting collaborations between manufacturers of gum and toothpaste.
Haitai Confectionery & Foods, Orion Corp and private label will continue to experience a weak performance over the forecast period, as they are not investing heavily in developing new gum products. Much of this reluctance to invest stems from the perception that gum is on the decline, with consumers switching to other categories.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Gum industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Gum in South Korea market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.