Competitive Landscape
Lotte Wellfood Leads through Strong Brand Recognition and Distribution
Gum in South Korea is to remain highly concentrated, with Lotte Wellfood Co Ltd expected to command an overwhelming lead in 2026. The company is expected to hold 83% of shares, Orion Corp to follow at 11%, and Haitai Confectionery & Foods Co Ltd at 2%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in South Korea?
- Which are the leading brands in Gum in South Korea?
- How are products distributed in Gum in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in South Korea - Category analysis
Key Data Insights
Gum Summary
Gum Growth Remains Modest Amid Sugar Avoidance and Shifting Snacking Habits
Chewing Gum Leads Growth, Underpinned by Functional Repositioning
Gum Transitions From Snack to Functional Item as Tpo Consumption Reshape the Market
Functional Claims to Drive Chewing Gum Resilience as Usage Narrows
Functional Mints and Rising Convenience to Reshape Consumer Choices
Chewing Gum to Lead through Demand for Sugar-Free and Xylitol-Based Products
Lotte Wellfood Leads through Strong Brand Recognition and Distribution
Convenience Stores Sustain Impulse-Driven Gum Sales Leadership
Online Sales Remain Marginal as Gum Rarely Prompts Bulk Buying
Snacks in South Korea - Industry Overview
2026 Developments
Key Data Insights
Snacks Demonstrate Strength as Value-Led Positioning Offsets Constrained Consumer Spending
Savoury Snacks and Chocolate Confectionery Lead as Affordability Redefines Purchasing Decisions
Snack Stapling Redefines Consumption as Meal-Equivalent Formats Gain Ground in South Korea
Convenience Stores to Reshape Snacking as Value and Function Drive Choices
Social Media Set to Amplify Texture and Novelty, Boosting Experiential Snacking
Functional Snacks Expected to Diversify as Adult Wellness Needs Shape Innovation
Top Companies Leverage Brand Strength to Reinforce Leadership
Cj Cheiljedang Drives Innovation with Ingredient-Led Launches
Convenience Stores Target Office Workers with Meal Solutions
Olive Young Differentiates with Protein and Wellness Proposition
Meal Replacements and Price Control Shape Offline and Online Demand
Ingredient Transparency and Health-Oriented Formats Open New Innovation Space
Recent Product Launches Target Meal Replacement and Value Occasions with Precision
Retailer-Led Innovation Reshapes Competitive Dynamics and Snacks Structure
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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