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Country Report

Gum in

Gum in South Korea

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Gum consumption set to register continuous decline over the forecast period

Both categories in gum are set to register contractions in value sales over the forecast period. Consumers tend to reach for a coffee or mint confectionery instead of gum to freshen their breath after a meal, and this trend will strengthen over the forecast period.

Innovative bubble gum leverages on familiar ice cream brands

In terms of innovation, bubble gum has traditionally focused on packaging design with popular animation characters targeting children as well as adults who like collecting or owning cute and fun characters. However, amid the food innovation trend, players are now actively introducing new flavours in bubble gum based on popular ice cream brands.

Contraction in fortified/functional gum as consumer shift to other categories

Over the review period, fortified/functional gum witnessed the launch of new products with added vitamin C or D, with others containing ingredients that strengthen the teeth, or improve oral health, such as xylitol. However, given the consumer shift to other confectionery categories, this category is set to become less popular and will suffer from a lack of new product development.

COMPETITIVE LANDSCAPE

Lotte Confectionery gains value share but value sales decline

Lotte Confectionery focuses on developing innovative gum products. The company was one of two players to gain value sales within bubble gum in 2019 thanks to the strong performance of its Watta brand, which has a sour flavour that is highly popular in the country.

Collaborations with players in oral hygiene extend flavours and functionality

There is an increasing focus on flavours in gum in an effort to stimulate consumer interest in the category. This has led to some interesting collaborations between manufacturers of gum and toothpaste.

Players focus investment in other packaged food categories as gum declines

Haitai Confectionery & Foods, Orion Corp and private label will continue to experience a weak performance over the forecast period, as they are not investing heavily in developing new gum products. Much of this reluctance to invest stems from the perception that gum is on the decline, with consumers switching to other categories.

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Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in South Korea?
What are the major brands in South Korea?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in South Korea - Category analysis

HEADLINES

PROSPECTS

Gum consumption set to register continuous decline over the forecast period

Innovative bubble gum leverages on familiar ice cream brands

Contraction in fortified/functional gum as consumer shift to other categories

COMPETITIVE LANDSCAPE

Lotte Confectionery gains value share but value sales decline

Collaborations with players in oral hygiene extend flavours and functionality

Players focus investment in other packaged food categories as gum declines

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

Convenience drives value sales in 2019

Further value growth in 2019 thanks to HMR products

CJ CheilJedang continues to lead in 2019

Rise of convenience stores and internet retailing due to convenience and value for money

Convenient ready meals to lead future growth

FOODSERVICE

Sales to Foodservice

Franchise restaurants boost sales of packaged products to foodservice
Popularity of black sugar and condensed milk in 2019
More consumers purchasing frozen pizza in retailing channels

Consumer Foodservice

Expansion of home delivery services – a key development
Single-portion menus benefit chained pizza limited-service restaurants
Specialist coffee and tea shops increasingly popular, whilst bars/pubs struggle

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in South Korea

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Executive Summary

New Report Guarantee

PROSPECTS

Gum consumption set to register continuous decline over the forecast period

Innovative bubble gum leverages on familiar ice cream brands

Contraction in fortified/functional gum as consumer shift to other categories

COMPETITIVE LANDSCAPE

Lotte Confectionery gains value share but value sales decline

Collaborations with players in oral hygiene extend flavours and functionality

Players focus investment in other packaged food categories as gum declines

Samples

Overview

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Table of Contents

Gum in South Korea - Category analysis

HEADLINES

PROSPECTS

Gum consumption set to register continuous decline over the forecast period

Innovative bubble gum leverages on familiar ice cream brands

Contraction in fortified/functional gum as consumer shift to other categories

COMPETITIVE LANDSCAPE

Lotte Confectionery gains value share but value sales decline

Collaborations with players in oral hygiene extend flavours and functionality

Players focus investment in other packaged food categories as gum declines

CATEGORY DATA

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

Convenience drives value sales in 2019

Further value growth in 2019 thanks to HMR products

CJ CheilJedang continues to lead in 2019

Rise of convenience stores and internet retailing due to convenience and value for money

Convenient ready meals to lead future growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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