Gum, once a prominent national snack, used to hold a dominant position in highly visible areas at retail checkouts. It was widely regarded as a polite option for freshening breath after meals.
Despite the expected return to decline, local manufacturers are actively working to revitalise the declining gum category through a variety of marketing strategies. One prevalent approach is to enhance the appeal of gum by incorporating functional elements such as guarana, taurine, and vitamins.
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Understand the latest market trends and future growth opportunities for the Gum industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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