Gum will register moderate constant value growth over forecast period. Inflation is expected to increase in 2022 and if this continues over the forecast period, as rising global energy prices, aggravated by the war in Ukraine, and continuing global supply constraints, push retail prices up further, then consumers will be increasingly price sensitive.
Manufacturer product development and marketing activity will be key to stimulating demand in gum over the forecast period. Product diversification is expected to contribute to growth, with a variety of products available for consumers in all social groups.
A growing focus on products’ health attributes, with increasing awareness of health issues amongst consumers, is likely to benefit sales of gum over the forecast period, as are products with a cosmetic positioning. This trend is likely to result in growing interest in functional gum, with sugar-free gum benefiting from consumers’ focus on oral health.
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Understand the latest market trends and future growth opportunities for the Gum industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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