Retail sales of gum are expected to see continued growth in both volume and constant value terms (2023 prices) over the forecast period, despite the uncertain economic climate. This will be driven by the rising prevalence of sugar-free and functional chewing gums, which have far greater scope for value-added properties, when compared to the rather stagnant outlook for sugarised gum.
An increasing awareness of health and wellness issues amongst consumers is likely to benefit sales of gum over the forecast period. This trend is likely to result in a growing interest in functional gum, with sugar-free gum benefiting from consumers’ focus on oral health.
Competition from sugar confectionery could pose a threat to gum during the forecast period. Sugar-free mints serve a similar purpose to gum and depending upon the number of appealing new product launches, these could take some sales away from gum.
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Understand the latest market trends and future growth opportunities for the Gum industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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