Flavour innovation is especially important for brands to win over consumers in gum, as it is this that sets them apart from other brands. Currently, spearmint is the leading flavour in South Africa, and for good reason, as it freshens the breath.
Rises cases of obesity and heart disease are causing increasing concern for the South African government, as these health problems are increasing the burden on an already constrained healthcare system. Current legislation is under review to determine how to ensure proper nutrition and less reliance on ultra-processed foods.
Mondelez is expected to retain its top spot in gum in the forecast period, continuing to lead both bubble gum and chewing gum. However, it is likely to experience increasing competition from smaller players.
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Understand the latest market trends and future growth opportunities for the Gum industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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