Competitive Landscape
Mondelez South Africa (Pty) Ltd Sustains Lead through Brand Heritage and Product Diversity
Gum in South Africa remains highly concentrated, with Mondelez South Africa (Pty) Ltd expected to maintain a dominant position with a 61% share by retail value in 2026, followed by Wrigley Jr Co, William at 27% and Clippa Sales Pty Ltd at 10%. The level of concentration has been consistent over the past five years, with Mondelez’s share fluctuating only slightly from 62% in 2021 to 61% in 2026, and Wrigley’s share staying consistent.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in South Africa?
- Which are the leading brands in Gum in South Africa?
- How are products distributed in Gum in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in South Africa - Category analysis
Key Data Insights
Gum Summary
Volume Growth Recovers as Chewing Gum Outperforms Bubble Gum in Value Sales
Stimorol’S Double-Layered Gum Captures Youth with Bold Flavours and Lasting Taste
Brands to Invest in Functional Benefits to Retain Consumer Loyalty
Chewing Gum to Attract Innovation as Bubble Gum Stagnates
Rising Food Spend and New Regulations to Reshape Product Development
Mondelez South Africa (Pty) Ltd Sustains Lead through Brand Heritage and Product Diversity
Supermarkets Boost Gum Sales with High-Traffic Impulse Placements
Hypermarkets Gain Momentum as Supermarket Growth Declines
Snacks in South Africa - Industry Overview
2026 Developments
Key Data Insights
Price-Led Growth Fuels Snacks Value as Volume Remains under Pressure
Brands Leverage Local Insights to Grow Flavoured Chips
Affordability and Shrinkflation Reshape Consumer Value Perceptions
Affordable and Innovative Formats to Sustain Snacks Growth through 2031
Local Insight, Healthy Innovation and Regulation to Shape Outlook
Simba (Pty) Ltd Maintains Lead by Leveraging Local Flavours and Reach
Supermarkets Widen Lead as Consumer Habits Drive Channel Choice
Retail E-Commerce Gains Share but Remains a Niche Channel
Cadbury Dairy Milk Shapes Consumer Habits with Affordable Pack Sizes
Simba and Wellington’S Partnership Boosts Local Flavour Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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