Flavour innovation is especially important for brands to win over consumers in gum, as it is this that sets them apart from other brands. In 2023, spearmint is expected to remain the leading flavour in South Africa, and for good reason, as it freshens the breath.
Mondelez is expected to retain its position as the leader in both bubble gum and chewing gum in value terms in the forecast period; however, since 2021 the share of “others” has seen a sharp increase in each category, as smaller independent brands enter the market. These brands are regional, which means nationally they do not have a large following; however, at a local level they are intensifying the competition, especially because they are more affordable than leading mainstream brands.
The ongoing conflict in South Sudan may lead to a shortage of gum arabic, given that South Sudan produces approximately 70% of gum arabic globally. The conflict has disrupted the production and supply chains for gum arabic.
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Understand the latest market trends and future growth opportunities for the Gum industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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