Gum will register moderate constant value growth over the forecast period, although volume growth will be lower. The country’s falling population will limit consumer demand for gum somewhat.
Health and wellness trends will continue to have negative impact on gum consumption as a growing number of consumers tends to avoid products in this category and instead focuses on eating healthy snacks and better-for-you products. The high sugar content of gum is an increasing concern, and while gum is used as a breath freshener, many consumers will switch to the increasing range of other breath fresheners alternatives.
Over the forecast period chewing gum is set to continue to outperform bubble gum. Chewing gum has a more substantial brand portfolio on offer.
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Understand the latest market trends and future growth opportunities for the Gum industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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