Gum will register moderate constant value growth over the forecast period, though volume growth will be more muted. The high sugar content is increasingly a concern and while gum is used as a breath freshener, many consumers will switch to the increasing range of other breath fresheners alternatives.
For gum to sustain a long-term future, innovation is badly needed. While there is an emphasis on reduced sugar and sugar free, this will not be enough to ensure long-term growth.
Increased penetration of modern retailing will continue over the forecast period. With a wider range of products, better presentation and lower unit prices of gum products through supermarkets and hypermarkets, sales through these retail distributors will be appealing, especially in light of high inflation feeding into higher prices.
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Understand the latest market trends and future growth opportunities for the Gum industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Gum
This report originates from Passport, our Gum research and analysis database.
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