Gum in North Macedonia

June 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Gum industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Gum industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Gum in North Macedonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Gum in North Macedonia?
  • Which are the leading brands in Gum in North Macedonia?
  • How are products distributed in Gum in North Macedonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Gum?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Gum in North Macedonia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Gum sees decline across all metrics in 2021 as reduced social opportunities and travelling restrictions limit its appeal
William Wrigley Jr dominates in 2021 due to solid marketing, while AD Makpromet remains sole domestic player
Mint flavoured gum trend largely unaffected by the pandemic in 2021

PROSPECTS AND OPPORTUNITIES

Gum expects to see an immediate return to growth across the forecast period
Bubble gum will continue to suffer from its relatively unhealthy profile
Sugar-free gum may gain traction once more as local consumers become increasingly concerned about the link between obesity and immunity

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2016-2021 Table 2 Sales of Gum by Category: Value 2016-2021 Table 3 Sales of Gum by Category: % Volume Growth 2016-2021 Table 4 Sales of Gum by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Gum: % Value 2017-2021 Table 6 LBN Brand Shares of Gum: % Value 2018-2021 Table 7 Distribution of Gum by Format: % Value 2016-2021 Table 8 Forecast Sales of Gum by Category: Volume 2021-2026 Table 9 Forecast Sales of Gum by Category: Value 2021-2026 Table 10 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Snacks in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 12 Sales of Snacks by Category: Volume 2016-2021 Table 13 Sales of Snacks by Category: Value 2016-2021 Table 14 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 15 Sales of Snacks by Category: % Value Growth 2016-2021 Table 16 NBO Company Shares of Snacks: % Value 2017-2021 Table 17 LBN Brand Shares of Snacks: % Value 2018-2021 Table 18 Penetration of Private Label by Category: % Value 2016-2021 Table 19 Distribution of Snacks by Format: % Value 2016-2021 Table 20 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 21 Forecast Sales of Snacks by Category: Value 2021-2026 Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Gum

  • Bubble Gum
  • Chewing Gum
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Gum research and analysis database.

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