Gum, as a product area, in Slovakia is experiencing increased activity as major players compete to gain market share from the dominant Wrigley's brand. Brands like Mentos and Tic Tac are expected to become even more proactive over the forecast period, particularly if they can improve cost efficiency.
The rising demand for alternatives to traditional smoking, such as vaping or heated tobacco, which leave no bad breath after use, is expected to continue gaining popularity throughout the forecast period. This, in turn, negatively impacts gum sales, as smokers no longer need to counter the issue of bad breath, making chewing gum less relevant.
Consumers are increasingly seeking gum alternatives that offer a more satisfying chewing experience and additional health benefits beyond just being sugar-free. In response to this demand, natural, resin-based chewing gum is starting to appear on local e-shops and health food store shelves.
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Understand the latest market trends and future growth opportunities for the Gum industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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