Market-changing innovations are unlikely to occur within gum over the forecast period as the number of new seasonal products decreases. Brands will instead focus on new gum flavours to maintain customers’ interest and maintain brand loyalty.
After the boost in bubble gum current value sales caused by the retail recovery in 2021-2022, sales of bubble gums are expected to decline over the forecast period. The shift away from high-sugar bubble gums will continue amid growing demand for healthier products.
Irish gum remains dominated by Wrigley Ireland Ltd, and its two well-known brands Extra and Airwaves in 2022. After the decline in the brands’ current value sales in 2020, the company has seen value sales growth in 2021 and 2022 as lockdown restrictions were eased and consumer movements returned.
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Understand the latest market trends and future growth opportunities for the Gum industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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