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The medical aspect of gum in relation to oral health is likely to grow as dentists increasingly recommend sugar-free chewing gum and are recognising the key role that chewing gum can play in maintaining good oral health. Many dentists increasingly advise patients to chew gum after a meal and in between tooth brushings in order to protect their teeth.
Packaging has become a major strategy for increasing sales
More and more brands are beginning to sell sugar-free chewing gum in bottled format. This bottle format, which more closely resembles a pot, is increasingly appealing to young professionals as a convenient way to consume and carry gum on the go.
Extra brand continues to be a star performer, partly thanks to the Car Bottle campaign
Extra continues to be by far the biggest gum brand in Ireland. The brand owner Wrigley accounts for almost three quarters of the total value sales of gum.
“Dangerous” chewing gum advert has been banned
A television advert for Wrigley’s Extra gum featuring a woman playing football whilst chewing gum has recently been banned in Ireland following viewer complaints that children could copy this practice. The advert was banned by the Advertising Standards Authority (ASA), as there had recently been several incidents in Ireland involving people choking on gum whilst playing sports.
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Discover the latest market trends and uncover sources of future market growth for the Gum industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Gum in Ireland market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Gum in Ireland?
What are the major brands in Ireland?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?
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Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
Growth driven by innovation in health and wellness
Competitive landscape is fragmented with key domestic and international players
Online retailing and discounters continue to take value share
Packaged food expected to record modest growth
Sales to Foodservice
Packaged food sales to foodservice outlets continue to grow Other milk alternatives remain in high demand Shelf stable ready meals records the steepest decline
Consumer foodservice continues to enjoy strong value growth Strong interplay between retail and foodservice channels Strong link to the UK could lead to lower growth due to Brexit and the devaluation of the pound sterling
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Packaged Food by Category: Volume 2013-2018 Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018 Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018 Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018 Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018 Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018 Table 11 Penetration of Private Label by Category: % Value 2013-2018 Table 12 Distribution of Packaged Food by Format: % Value 2013-2018 Table 13 Distribution of Packaged Food by Format and Category: % Value 2018 Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023 Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023 Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023 Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Summary 1 Research Sources
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.