Competitive Landscape
Entrenched Dominance Limits Competitive Disruption
The gum environment in Ireland remains highly concentrated in 2026, with Wrigley Ireland Ltd accounting for 87% of value sales. Although its share declined slightly from 93% in 2024, this has not resulted in any meaningful shift in competitive dynamics.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Ireland?
- Which are the leading brands in Gum in Ireland?
- How are products distributed in Gum in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Ireland - Category analysis
Key Data Insights
Gum Summary
Strong Consumer Spending Supports Steady Growth
Extra Refreshers Broadens Appeal through Fruit-Led Innovation
Brand Loyalty and Habitual Use Expected to Support Steady Growth
Flavour Diversification Set to Broaden Consumer Appeal
Marketing Activation to Reinforce Visibility and Brand Relevance
Entrenched Dominance Limits Competitive Disruption
Impulse Purchasing Continues to Shape Retail Distribution
Snacks in Ireland - Industry Overview
2026 Developments
Key Data Insights
Steady Consumer Demand Supports Continued Growth in Snacks
Flavour Experimentation Refreshes Established Brands
More Substantial Products Broaden Consumption Occasions
Flavour-Led Innovation Expected to Support Long-Term Value Growth
Confectionery Set to Strengthen Its Position through Premium Taste Experiences
Filling and Convenient Formats to Capture Meal Replacement Occasions
Cadbury and Tayto Reinforce Their Lead as Innovation Sustains Loyalty
Supermarkets Retain Leadership as Channel Shares Remain Broadly Stable
Value-Conscious Consumers Replace Foodservice Occasions with Retail Purchases
Consumer Behaviour Shifts Underpin a New Innovation Agenda
Recent Launches Reflect the Strategic Repositioning of Familiar Formats
Incremental Innovation Strengthens Competitive Positioning and Supports Value
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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