After a considerable contraction in gum sales in the review period, the forthcoming years look more promising, with value sales expected to surpass pre-pandemic levels in 2023. Marketing investment is expected to remain robust with campaigns aimed at bringing consumers back into the category who had avoided gum due to home seclusion and mask wearing.
Multinational companies will continue leading the gum category in Uruguay innovating in order to attract consumers. CAS Uruguay (Mondelez) leads the category with its brand Beldent whereas Van Dam (Arcor SAIC) is ranked second with its Top Line brand.
Under the new labelling laws introduced in 2021, products with an excess content of sugar, salt, fat and saturated fat will be required to display a black octagon on the packaging containing white writing that details the content of these ingredients. Gum already held an unhealthy image among many consumers in Uruguay and this new law could add weight to their concerns and make it easier for them to identify the unhealthiest options.
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Understand the latest market trends and future growth opportunities for the Gum industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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