Although gum is expected to record positive growth in both volume and value terms for most of the forecast period, given the size of the decline seen during the pandemic, sales will not return to their pre-COVID-19 levels before the end of the 2023-2028 period. The continuation of work-from-home arrangements for some consumers, for at least part of the week, is affecting the recovery of chewing gum.
Although it recorded strong growth during the pandemic, e-commerce penetration is expected to remain relatively low in gum over the forecast period. Gum is usually purchased on the go in impulse channels such as kiosks, categorised under small local grocers in Euromonitor International definitions, often picked up on the way to or from school or work.
According to industry sources, the new labelling law that was introduced in 2021 has been having a slight impact on the demand for bubble gum, with a similar trend expected in the short term. In the case of chewing gum, sales are dominated by sugar-free options such as Beldent or Top Line, but, in bubble gum, there is a notable absence of sugar-free options.
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Understand the latest market trends and future growth opportunities for the Gum industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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