Historically in Uruguay, consumers tended to prefer bubble gum over chewing gum, with attractive options available, especially for younger consumers, and a price differential between sugar and sugar free products. However, this began to change just prior to the review period, and since 2012, chewing gum has been the preferred choice for consumers.
Producers are constantly launching new flavours in chewing gum in order to maintain consumer interest, although mint flavour is the most popular, especially among adults. Mint flavour variations include Mint, Strong Mint and Light Mint, as well as Menthol and Menthol Turbo.
It is expected that consumption of gum will continue to decline slightly over the forecast period, with bubble gum faring slightly worse than chewing gum. Companies will doubtless continue to launch new flavours and different formats of chewing gum to maintain consumer interest, and, although new launches will sustain interest among consumers, the overall gum category will not be able to avoid declining consumption, and producers will need to work hard to reverse the situation.
CAS Uruguay retained its strong lead in gum in 2019 with its Beldent chewing gum brand (Mondelez International). Beldent enjoys extensive distribution in virtually all retail outlets in the country.
Van Dam, another international company, ranked second in 2019 with the majority of its sales coming from its Top Line chewing gum brand. The player also generates most of its sales in chewing gum, although it also offers bubble gum products.
Although Beldent and Topline dominate gum between them, other international brands ae beginning to grow in popularity in Uruguay, including Spearmint and Winterfresh from Wrigley’s, and Mentos, with gum offered in plastic boxes, which constitutes an original packaging for the category. Sebamar launched its Mentos chewing gum products in 2017-2018, which, although still having low sales, could generate competition going forward.
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This industry report originates from Passport, our Packaged Food market research database.