Executive Summary

Aug 2019
PROSPECTS
Changes in consumer preferences favour chewing gum

Historically in Uruguay, consumers tended to prefer bubble gum over chewing gum, with attractive options available, especially for younger consumers, and a price differential between sugar and sugar free products. However, this began to change just prior to the review period, and since 2012, chewing gum has been the preferred choice for consumers.

Ongoing flavour innovations in chewing gum attempt to maintain consumer interest

Producers are constantly launching new flavours in chewing gum in order to maintain consumer interest, although mint flavour is the most popular, especially among adults. Mint flavour variations include Mint, Strong Mint and Light Mint, as well as Menthol and Menthol Turbo.

A slight decline in consumption is predicted

It is expected that consumption of gum will continue to decline slightly over the forecast period, with bubble gum faring slightly worse than chewing gum. Companies will doubtless continue to launch new flavours and different formats of chewing gum to maintain consumer interest, and, although new launches will sustain interest among consumers, the overall gum category will not be able to avoid declining consumption, and producers will need to work hard to reverse the situation.

COMPETITIVE LANDSCAPE
CAS Uruguay maintains its lead with a strong brand and innovative marketing

CAS Uruguay retained its strong lead in gum in 2019 with its Beldent chewing gum brand (Mondelez International). Beldent enjoys extensive distribution in virtually all retail outlets in the country.

Van Dam competes strongly in second place with active online promotion

Van Dam, another international company, ranked second in 2019 with the majority of its sales coming from its Top Line chewing gum brand. The player also generates most of its sales in chewing gum, although it also offers bubble gum products.

Other brands begin to eat into the leaders’ share

Although Beldent and Topline dominate gum between them, other international brands ae beginning to grow in popularity in Uruguay, including Spearmint and Winterfresh from Wrigley’s, and Mentos, with gum offered in plastic boxes, which constitutes an original packaging for the category. Sebamar launched its Mentos chewing gum products in 2017-2018, which, although still having low sales, could generate competition going forward.

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Gum in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Uruguay?
  • What are the major brands in Uruguay?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Gum in Uruguay - Category analysis

HEADLINES

PROSPECTS

Changes in consumer preferences favour chewing gum
Ongoing flavour innovations in chewing gum attempt to maintain consumer interest
A slight decline in consumption is predicted

COMPETITIVE LANDSCAPE

CAS Uruguay maintains its lead with a strong brand and innovative marketing
Van Dam competes strongly in second place with active online promotion
Other brands begin to eat into the leaders’ share

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Gum: % Value 2015-2019
Table 6 LBN Brand Shares of Gum: % Value 2016-2019
Table 7 Distribution of Gum by Format: % Value 2014-2019
Table 8 Forecast Sales of Gum by Category: Volume 2019-2024
Table 9 Forecast Sales of Gum by Category: Value 2019-2024
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumption of packaged food continues to decline
Consumers increasingly looking for healthier products
Cooperativa Nacional de Productores de Leche remains the leader in 2019
Modern grocery retailers gain share in packaged food in 2019
A return to low retail volume growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Significant declines in inbound tourism lead to lower sales to foodservice outlets
Healthier foodservice options becoming increasingly available
Consumers increasingly buying packaged food online
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources