Competitive Landscape
Arcor and Mondelez Respond to New Entrants with Innovation
Gum in Argentina in 2026 remains highly concentrated, with Arcor and Mondelez together holding 85% of value share—Arcor at 48% and Mondelez at 37%. This concentration has shown resilience over the past five years, although the combined share has softened slightly compared to earlier years as new competitors begin to enter.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Argentina?
- Which are the leading brands in Gum in Argentina?
- How are products distributed in Gum in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Argentina - Category analysis
Key Data Insights
Gum Summary
Chewing Gum Maintains Its Lead over Bubble Gum
Lifting of Import Restrictions Rejuvenates Gum and Encourages Innovation
Chewing Gum Attracts Adults with Value-Added Innovation and Recovers Share
Digital Payments Drive Brands to Reposition Gum as a Lifestyle Product
Arcor and Mondelez Respond to New Entrants with Innovation
Small Local Grocers Maintain Impulse Dominance as Digital Payments Reshape Habits
Retail E-Commerce Accelerates, but Remains Marginal
Snacks in Argentina - Industry Overview
2026 Developments
Key Data Insights
Affordable Launches Drive Value-Focused Purchases
Smaller Pack Sizes Win over Cautious Shoppers
Arcor and Mío Helados Accelerate Pistachio Innovation
Declining Birth Rates and Health Focus Slow Volume Rebound
Imported Brands and Health-Led Launches Reshape Product Landscape
Functional Launches and Premium Imports Drive Long-Term Repositioning
Arcor Leverages Innovation and Brand Strength to Reinforce Its Lead
Small Local Grocers Capture Loyalty by Adapting to Price Shifts
E-Commerce Expands Its Reach as Impulse Lines Lag behind
Convenience Retailers and New Pack Sizes Drive Shopper Migration
Affordable Launches and Pistachio Innovations Reshape Consumer Choices
Imported Brands and Local Players Intensify Competition and Drive Accessibility
Innovation around Affordability and Flavour Expands White Spaces and Shapes Future Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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