Gum will see continued growth throughout the forecast period, in volume and value terms, though rates are not predicted to reach pre-pandemic levels and will steadily slow down. Gum is falling out of favour and has an increasingly negative image which puts off younger consumers especially.
Volume sales for gum will slow over the duration of the forecast period as the product area continues to be negatively impacted by both the complex economy and its unhealthy perception. Manufacturers will focus on the development of new products, flavours and packaging formats, albeit mainly in chewing gum.
In response to the COVID-19 pandemic, e-commerce gained significant value shares due to mobility restrictions and the closure of leading retailers of gum, namely kiosks. However, over the forecast period, e-commerce growth will slow for sales in gum.
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Understand the latest market trends and future growth opportunities for the Gum industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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