Having fallen sharply during 2020, retail volume sales of gum will see no more than a modest rebound during 2021. However, this will mark the first increase in retail volume sales of gum since 2016.
Cadbury Egypt Group For Foods Industries Co continues to dominate gum in terms of retail value share. It continues to see strong demand for sugar-free variants of its core Trident, Chiclets and Clorets brands.
Demand for bubble gum was hit especially hard by the pandemic, and it will marginally underperform chewing gum during 2021. Bubble gum is mainly consumed by children, so retail current value sales were badly affected by the closure of schools for an extended period.
In sharp contrast to the review period, the rate of growth in retail volume sales of gum is forecast to accelerate during 2022 and remain relatively robust during the remainder of the forecast period. As the threat posed by the pandemic begins to fade, consumers will spend less time at home.
Increasing consumer interest in health and wellness will also help to support growth in demand for gum during the forecast period. COVID-19 will play a role in this, as it has helped to bring home to many local consumers the health risks associated with obesity.
Gum in Egypt is a relatively conservative market, with little in the way of genuine innovation during the review period, and this is unlikely to change during the forecast period. A widener selection of flavours could help to pique the interest of younger consumers in gum, as this cohort likes experimentation and new experiences.
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Understand the latest market trends and future growth opportunities for the Gum industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Gum research and analysis database.
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