The long-term forecast for gum is dependent on the longevity of pandemic restrictions in Georgia, particularly wearing masks as this may restrict gum consumption. In general, it is expected that consumers in Georgia will look at the situation positively and will return to stores and on-the-go consumption in greater numbers.
E-commerce gum volume sales posted significant growth in recent years as the pandemic restrictions forced consumers to stay at home. Existing retailers have increased sales online although modern off-trade channels and traditional trade channels remain most important with convenience stores expected to take greater share over the forecast period.
Price is a key purchasing variable when it comes to gum, although taste is also very important. New exotic flavours, packaging innovations and adaptations to the texture of the product itself will be central to product development in chewing gum.
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Understand the latest market trends and future growth opportunities for the Gum industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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