Future growth in the gum category will rely heavily on investments made by industry players. However, it is also expected that consumer demand will recover in the forecast period, thanks to the resolution of supply chain issues.
While e-commerce has experienced substantial growth in recent years, gum has not benefited from this trend as sales are largely impulse driven. Gum players have certainly increased their online presence, but modern retail and traditional trade channels are expected to remain the primary sales channels for gum, with convenience stores also likely to gain a larger share of sales in the forecast period.
The bubble gum category is expected to gradually lose share in the forecast period compared to chewing gum. The main obstacle to the development of bubble gum is the development of health concerns and bubble gum’s association with tooth decay.
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Understand the latest market trends and future growth opportunities for the Gum industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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