Gum is set to experience a significant increase in marketing and new flavours as established players start to pour further resources into the category. For example, The Wrigley Co has stated in a 2022 press release that it will continue to heavily invest in its chewing gum brands to draw in more consumers.
Despite the recent increase in marketing and promotion, the sales of gum may see slower or even stalled growth over the second half of the forecast period, as local consumer channels start to shift. Gum is primarily bought as an impulse purchase in convenience stores and supermarkets, and local consumers are gradually shifting their snack purchases online, while e-commerce holds a negligible presence in gum.
One of gum’s major selling points is its ability to freshen one’s breath and improve consumers’ oral hygiene. However, mouthwash is rising in popularity in Hong Kong and is perceived has holding an advantage over chewing gum in terms of health and wellness benefits.
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Understand the latest market trends and future growth opportunities for the Gum industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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