New product development is set to be the driving force and the primary area of competition in gum in the forecast period. By offering a variety of flavours, for instance, brands can target different demographics and cater to specific tastes, and more importantly, can ensure they appeal to the majority of local consumers, who are constantly seeking novel and intriguing options.
The forecast period is expected to witness substantial growth in sales of gum via e-commerce. The shift in consumers’ shopping habits brought about by the pandemic is anticipated to persist in the post-pandemic period.
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Understand the latest market trends and future growth opportunities for the Gum industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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