Despite the recovery from the pandemic-related slump, retail volume and value sales were expected to remain below the 2019 level in 2022. Moreover, gum is projected to decline in retail volume and value (constant 2022 prices) sales over the forecast period as consumers continue to question the benefits of gum consumption.
In common with other categories, packaging innovation is anticipated as players address lifestyle needs and growing sustainability awareness and concerns. At the end of the forecast period, Gum was available in multiple packaging formats, including single-dose bags, paper boxes and plastic jars.
The reaction of companies to the crisis of gum is almost certain to be based on experimentation and the launch of products that are perceived as healthy and functional. Via Amazon and some physical stores, it is possible to find different products enriched with caffeine or other elements, which are gaining attention among consumers.
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Understand the latest market trends and future growth opportunities for the Gum industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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