Chewing gum, and gum overall, is projected to see a marginal increase in retail volume sales in 2024, before a slow, but steady decline sets in over the remainder of the forecast period. Bubble gum is predicted to see a drop in retail volume and value (constant 2023 prices) sales throughout the forecast period.
Health and wellness products are expected to continue to offer players a way to stem the tide against gum in the forecast period. This trend in the chewing gum has been clear for several years and is set to harden over the forecast period.
In addition to working from home, another factor contributing to the declining consumption of chewing gum is the environmental impact of the product. The consumption and disposal of these products is having a significant impact on the environment.
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Understand the latest market trends and future growth opportunities for the Gum industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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