Gum is projected to experience significantly stronger growth in the forecast period compared to the review period. With the easing of COVID-19 restrictions, social interactions and office occupancy are expected to increase, approaching pre-pandemic levels.
While expanding flavour options will continue to be an important aspect of gum innovation, manufacturers will place greater emphasis on products that offer functional benefits. Consumers are becoming increasingly conscious of product labels and are seeking out healthier alternatives, avoiding sugar-laden products.
In the forecast period, chewing gum sales are expected to grow through convenience stores, forecourt retailers, and supermarkets. The mobility of consumers will continue to increase, driven by socialisation, the return to office, and an uptick in road trips.
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Understand the latest market trends and future growth opportunities for the Gum industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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