Executive Summary

Jul 2018
PROSPECTS
Gum continues to shrink due to a lack of innovation and other factors

Gum has been declining for years and 2018 witnessed continuation of the trend due to a number of factors. First, one of the major issues was the lack of newness or uniqueness in the category.

Use of natural sweeteners is increasing

Although artificial sweeteners such as aspartame and sucralose have received approval and endorsement over safety and certain efficacy in reducing calorie consumption, the perception of these sugar substitutes among Canadians is not particularly positive and controversy around them continues. Across many markets in food and beverages, artificial ingredients have been facing ever-mounting negative receptions, as witnessed in breakfast cereals, ready meals, sugar confectionery, soup, juice and carbonates.

Bubble gum and sugar-free chewing gum suffer the most

Bubble gum suffered the most among all categories in gum. In addition to the aforementioned lack of innovation and rising competing products, bubble gum is increasingly associated with less favourable social images such as being less fashionable.

COMPETITIVE LANDSCAPE
Gum remains highly consolidated

In the mature and declining landscape of gum, Mars Wrigley Confectionery Canada and Cadbury Adams Canada maintained their combined dominance. One of the major events in 2018 was the full integration of Mars Chocolate and Wrigley Canada with the establishment of Mars Wrigley Confectionery Canada, which is expected to give the company a boost in efficiency and speed to market, according to industry sources.

Niche brands experience better growth

Despite the dominance of the two leading players in gum, some brands managed to gain some significance, expanding distribution channels and shelf presence. Pur, for example, has been experiencing rapid expansion in distribution and growth in sales in Canada.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Gum in Canada

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Canada?
  • What are the major brands in Canada?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees stable growth while continuing to evolve
Growing impact of clean label movement
Leading players facing challenges, while niche segments attract smaller players
Online retailing, mixed retailers and hypermarkets see most dynamic growth
Moderate growth ahead, with increasing uncertainty

FOODSERVICE

Sales to Foodservice
Foodservice experiences stable and stronger growth amid rising headwinds
Growing demand for plant-based food presents challenges and opportunities
Unique experiences and health positioning increasingly critical
Consumer Foodservice
Demographic change and economy impacting consumer foodservice
New era of customer interaction fast approaching
Key trends in menu design

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources