Over the forecast period gum will see persistently negative growth in volume sales. Consumer demand will be increasingly driven by changes in lifestyle and dietary preferences, most of which spell bad news for gum products.
Health and wellness trends will continue to negatively impact the performance of gum as its consumer base shrinks further and demand diminishes. Unlike other areas in snacks, innovation in gum is limited in terms of positioning and gum’s products face competition from other products which offer the same advantages and more.
Wrigley’s dominance will likely remain unchallenged over the forecast period. Mondelez entered gum during the review period with the launch of its Halls brand.
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Understand the latest market trends and future growth opportunities for the Gum industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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