Gum has been in gradual decline over the review period and the event of COVID-19 in 2020 pushed the category into negative figures. Whilst gum is faring better in 2021, sales continue to be notably suppressed.
No major developments are being seen in gum in 2021, with only a small selection of new flavours, different packaging formats, such as hard plastic cases, and larger size variants. These have been specifically within adult-orientated gum, to try and tempt consumers back with new offerings to better suit home consumption.
Mondelez Costa Rica Ltda is maintaining its significant lead in gum in 2021, with no close competitors. The player’s Trident brand holds over half all shares in brand terms, with its portfolio also including Clorets, Bubbaloo, and Chiclets, thus holding a significant stronghold over the entire category.
Recovery in gum will be in line with a return to pre-pandemic lifestyles over the forecast period. Social interaction, a return to both workplaces and educational institutions, and recovery in foodservice will all be important for gum.
Opportunities in gum will remain associated to the capabilities of international manufacturers for develop a wide range of functional claims associated with such products. For example, functional benefits with dental or digestive health claims, which include natural and organic ingredients; alongside gum which offers health benefits and is also kind to the environment.
Manufacturers will increasingly use online marketing tools to reach consumers and educate their audience about the benefits of functional gum. Well-known social media influencers could be used to address consumers’ negative perception of gum and highlight new variants, such as those with health benefits and/or which are biodegradable.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Gum industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gum industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page