As an increased number of consumers return to their usual commutes, shopping habits and work habits, the gum category is expected to slowly begin to recover. Social gatherings will play a very important role in the increase in sales, as gum is seen as an easy way to maintain breath fresh while socialising.
Mondelez Costa Rica Ltda is expected to maintain its significant lead in gum in 2022, with no close competitors. The player’s Trident brand holds over half of all shares in brand terms, with its portfolio also including Clorets, Bubbaloo, and Chiclets, thus holding a significant stronghold over the entire category.
Opportunities in gum will remain associated to the capabilities of international manufacturers to develop a wide range of innovations. Consumers are increasingly aware of dental hygiene and consider gum containing sugar to be a threat to their dental health.
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Understand the latest market trends and future growth opportunities for the Gum industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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