Competitive Landscape
Mondelez Expands Lead as Rivals Struggle to Gain Ground
Gum in Costa Rica is highly concentrated, with Mondelez Costa Rica Ltda holding a dominant share that is increasing year-on-year. In 2026, Mondelez is set to reach 78% of retail value share, up from 69% in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Costa Rica?
- Which are the leading brands in Gum in Costa Rica?
- How are products distributed in Gum in Costa Rica?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Costa Rica?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Costa Rica - Category analysis
Key Data Insights
Gum Summary
Trident Leverages Stranger Things Campaign to Boost Engagement
Chewing Gum Holds Volume Leadership as Bubble Gum Contracts
Health-Conscious Families to Drive Demand for Natural Ingredients and Xylitol
International Flavours and Imports to Broaden Appeal as Traditional Choices Wane
Mondelez Expands Lead as Rivals Struggle to Gain Ground
Supermarkets Expand Gum Variety to Capture Impulse Sales
Online Platforms Target Affluent and Younger Gum Buyers
Snacks in Costa Rica - Industry Overview
2026 Developments
Key Data Insights
Affordability Drives Sales as Price Sensitivity Intensifies
Dos Pinos and Gallito Expand Reach through Value-Led Innovation
Diana and Tajín Partnership Accelerates Spicy Flavour Innovation
Convenience-Driven Snacking to Reshape Consumption as Habits Evolve
Savoury Snacks to Maintain Lead as Confectionery Accelerates with New Flavours
Health-Conscious Consumers and Premium Imports to Challenge Established Brands
Jacks Gains Momentum with Premium Innovation
Small Local Grocers Anchor Daily Snack Purchases as E-Commerce Accelerates
Pack Format and Flavour Collaboration as the Twin Engines of Product Development
Gallito Rush and the Diana + Tajín Series as Contrasting Execution Models
Brand Switching and Competitive Replication Are Reshaping Category Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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