Executive Summary

Aug 2019
PROSPECTS
Sugar-free gum sales fuelled by health and wellness trend

Sugar-free chewing gum continues to gain more shelf space in supermarkets and hypermarkets, with players in this category targeting different consumer groups and looking to attract sugarised gum consumers, especially from low-income segments, via the offering of discounts in neighbourhood grocery outlets. However, due to higher prices, demand for sugar-free products is mostly limited to high and middle income consumers, who are the main target groups of producers.

Independent small grocers losing sales share to modern retailers

Although independent small grocers are expected to continue to lead distribution of chewing gum over the forecast period, the channel will lose further sales share to modern competitors such as supermarkets and hypermarkets. The rising number of modern retail outlets, coupled with consumers’ increasingly hectic lifestyles and desire for a one-stop shop where they can compare prices and choose from a wide variety of brands, is expected to drive the shift in distribution over the forecast period.

Increasing product ranges and competition driving development

Gum is projected to record healthy retail volume and value growth over the forecast period. Sales will be driven by intensifying competition, as well as the modernisation of retailers, with supermarkets and hypermarkets continuing to expand across the country, thus increasing the range of available chewing gum brands and boosting demand.

COMPETITIVE LANDSCAPE
Affordability and widespread distribution key to success

Sales continue to be led by Confiserie Triki le Moulin, which benefits from its long-standing presence in the country, the affordability of its brands, as well as a large brand portfolio which is available in all chewing gum categories. The company offers a wide variety of brands, including the leading Florida range and Florident, Twin Bubble, Mango, Super Jumbo Billes and Ballon Elephant.

Low priced standard brands attracting impulse purchasers

Gum is dominated by standard brands such as Florida and Florident, with the presence of premium brands remaining limited. Gum continues to be considered an impulse purchase, with most available brands competing within the economy segment and being locally produced.

Focus on added value and innovation to attract consumers

Tunisian consumers are known for being willing to try new products. Therefore, as the economy recovers, players and retailers are expected to be more inclined to introduce new product developments.

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Gum in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Tunisia?
  • What are the major brands in Tunisia?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Gum in Tunisia - Category analysis

HEADLINES

PROSPECTS

Sugar-free gum sales fuelled by health and wellness trend
Independent small grocers losing sales share to modern retailers
Increasing product ranges and competition driving development

COMPETITIVE LANDSCAPE

Affordability and widespread distribution key to success
Low priced standard brands attracting impulse purchasers
Focus on added value and innovation to attract consumers

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Gum: % Value 2015-2019
Table 6 LBN Brand Shares of Gum: % Value 2016-2019
Table 7 Distribution of Gum by Format: % Value 2014-2019
Table 8 Forecast Sales of Gum by Category: Volume 2019-2024
Table 9 Forecast Sales of Gum by Category: Value 2019-2024
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges
Rising demand for convenience among expanding middle class boosts sales
Increasing prices fuel shift to cheaper domestic brands
Grocery retailers lead sales despite parallel market and supply issues
Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice
Sales hit by sluggish economy and declining consumer purchasing power
Foodservice operators shift to cheaper ingredients in response to challenging market
High consumer price sensitivity ensures domestic players remain in pole position

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources