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Country Report

Gum in

Gum in Tunisia

16 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar-free chewing gum expected to perform well over the forecast period

Over the forecast period, leading companies are expected to focus on developing sugar-free chewing gum. However, sugar-free products tend to be more expensive and, consequently, only high- and mid-income consumers will be targeted.

Independent small grocers continue to lead sales of gum

Although independent small grocers are expected to remain the main distribution channel for chewing gum over the forecast period, the share of the channel will continue to decline to the benefit of more modern channels such as supermarkets and hypermarkets. The rising number of outlets of the latter, coupled with consumers’ increasingly hectic lifestyles and their keenness for a one-stop shop where they can compare prices and choose from a wide variety of brands, is expected to drive the shift in distribution over the forecast period.

Healthy volume and value growth expected

Gum is set to record a healthy retail volume and value CAGR over the forecast period. Growth will be driven by product innovation as competition intensifies within the category, as well as the modernisation of retailing with more supermarkets and hypermarkets opening outlets, offering a wider variety of chewing gum brands.

COMPETITIVE LANDSCAPE

Confiserie Triki continues to lead in 2018

Confiserie Triki le Moulin continued to lead sales in 2018, benefiting from its longstanding presence in the country, the affordability of its brands, as well as its large brand portfolio. The company is the owner of a wide variety of brands, including the leader Florida, as well as Florident, Twin Bubble, Mango, Super Jumbo Billes and Ballon Elephant.

Gum is dominated by standard brands

Gum is dominated by standard brands such as Florida and Florident, with a smaller presence of premium brands in 2018. Gum continues to be considered an impulse purchase and most brands available are still within the economy segment, mostly locally produced.

Innovative products expected over the forecast period

Tunisian consumers are known for being willing to try new products, therefore as the economy recovers, players and retailers are expected to be more inclined to introduce new product developments. In terms of flavours, it is expected that there will be innovative products introduced over the forecast period.

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Gum Market Sample Report Gum Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Tunisia?
What are the major brands in Tunisia?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Tunisia - Category analysis

HEADLINES

PROSPECTS

Sugar-free chewing gum expected to perform well over the forecast period

Independent small grocers continue to lead sales of gum

Healthy volume and value growth expected

COMPETITIVE LANDSCAPE

Confiserie Triki continues to lead in 2018

Gum is dominated by standard brands

Innovative products expected over the forecast period

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Gum: % Value 2014-2018
Table 6 LBN Brand Shares of Gum: % Value 2015-2018
Table 7 Distribution of Gum by Format: % Value 2013-2018
Table 8 Forecast Sales of Gum by Category: Volume 2018-2023
Table 9 Forecast Sales of Gum by Category: Value 2018-2023
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Positive development of key categories boosts packaged food performance

Rising middle class strengthens demand for economy and standard products

Domestic players continue to lead packaged food in 2018

No significant changes in packaged food distribution witnessed in 2018

Outlook for packaged food in Tunisia remains favourable

FOODSERVICE

Sales to Foodservice

Drop in consumer purchasing power tempers growth in packaged food volume sales to foodservice
Challenging trading conditions fuel trading down trend among foodservice operators
Local companies remain the leading foodservice suppliers in 2018

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Gum in Tunisia

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Executive Summary

New Report Guarantee

PROSPECTS

Sugar-free chewing gum expected to perform well over the forecast period

Independent small grocers continue to lead sales of gum

Healthy volume and value growth expected

COMPETITIVE LANDSCAPE

Confiserie Triki continues to lead in 2018

Gum is dominated by standard brands

Innovative products expected over the forecast period

Samples

Overview

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Table of Contents

Gum in Tunisia - Category analysis

HEADLINES

PROSPECTS

Sugar-free chewing gum expected to perform well over the forecast period

Independent small grocers continue to lead sales of gum

Healthy volume and value growth expected

COMPETITIVE LANDSCAPE

Confiserie Triki continues to lead in 2018

Gum is dominated by standard brands

Innovative products expected over the forecast period

CATEGORY DATA

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Positive development of key categories boosts packaged food performance

Rising middle class strengthens demand for economy and standard products

Domestic players continue to lead packaged food in 2018

No significant changes in packaged food distribution witnessed in 2018

Outlook for packaged food in Tunisia remains favourable

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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