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Country Report

Gum in

Gum in Tunisia

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Strong local production helps to avoid supply shortages during the COVID-19 pandemic

Gum continues to be a highly popular product in Tunisia, with the growing young population continuing to drive demand for different flavours. The category is characterised by strong local production, and a very limited number of imported brands.

No new product launches as producers concentrate on continuity of supply

Gum manufacturers, with their hands already full due to the COVID-19 pandemic and the impact on the wider economy of the measures taken to control its spread, are not expected to launch any new products in 2020. The economic downturn expected in the wake of the pandemic will only increase the Tunisian tendency to be more price conscious.

Affordability and widespread distribution the key to success

Sales continue to be led by Confiserie Triki le Moulin, which benefits from its long-standing presence in the country, the affordability of its brands, as well as a large portfolio that covers all the gum categories. The company offers a wide variety of brands, including the leading Florida range as well as Florident, Twin Bubble, Mango, Super Jumbo Billes and Ballon Elephant.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Tunisia?
What are the major brands in Tunisia?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong local production helps to avoid supply shortages during the COVID-19 pandemic

No new product launches as producers concentrate on continuity of supply

Affordability and widespread distribution the key to success

RECOVERY AND OPPORTUNITIES

Gum starts to recover once the government lifts lockdown restrictions

Strong local production will help with a fast recovery

Independent small grocers will return to losing sales share to modern retailers after 2020

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Gum: % Value 2016-2020
Table 6 LBN Brand Shares of Gum: % Value 2017-2020
Table 7 Distribution of Gum by Format: % Value 2015-2020
Table 8 Forecast Sales of Gum by Category: Volume 2020-2025
Table 9 Forecast Sales of Gum by Category: Value 2020-2025
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 restrictions and decline in tourism significantly undermine packaged food demand in foodservice
Government looks to local consumers to fill the vacuum left by international tourism
Increase in restaurant numbers to drive growth in foodservice demand for packaged food

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Gum in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Strong local production helps to avoid supply shortages during the COVID-19 pandemic

No new product launches as producers concentrate on continuity of supply

Affordability and widespread distribution the key to success

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Gum in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong local production helps to avoid supply shortages during the COVID-19 pandemic

No new product launches as producers concentrate on continuity of supply

Affordability and widespread distribution the key to success

RECOVERY AND OPPORTUNITIES

Gum starts to recover once the government lifts lockdown restrictions

Strong local production will help with a fast recovery

Independent small grocers will return to losing sales share to modern retailers after 2020

CATEGORY DATA

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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