Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Gum in

Gum in Tunisia

Aug 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar-free gum sales fuelled by health and wellness trend

Sugar-free chewing gum continues to gain more shelf space in supermarkets and hypermarkets, with players in this category targeting different consumer groups and looking to attract sugarised gum consumers, especially from low-income segments, via the offering of discounts in neighbourhood grocery outlets. However, due to higher prices, demand for sugar-free products is mostly limited to high and middle income consumers, who are the main target groups of producers.

Independent small grocers losing sales share to modern retailers

Although independent small grocers are expected to continue to lead distribution of chewing gum over the forecast period, the channel will lose further sales share to modern competitors such as supermarkets and hypermarkets. The rising number of modern retail outlets, coupled with consumers’ increasingly hectic lifestyles and desire for a one-stop shop where they can compare prices and choose from a wide variety of brands, is expected to drive the shift in distribution over the forecast period.

Increasing product ranges and competition driving development

Gum is projected to record healthy retail volume and value growth over the forecast period. Sales will be driven by intensifying competition, as well as the modernisation of retailers, with supermarkets and hypermarkets continuing to expand across the country, thus increasing the range of available chewing gum brands and boosting demand.

COMPETITIVE LANDSCAPE

Affordability and widespread distribution key to success

Sales continue to be led by Confiserie Triki le Moulin, which benefits from its long-standing presence in the country, the affordability of its brands, as well as a large brand portfolio which is available in all chewing gum categories. The company offers a wide variety of brands, including the leading Florida range and Florident, Twin Bubble, Mango, Super Jumbo Billes and Ballon Elephant.

Low priced standard brands attracting impulse purchasers

Gum is dominated by standard brands such as Florida and Florident, with the presence of premium brands remaining limited. Gum continues to be considered an impulse purchase, with most available brands competing within the economy segment and being locally produced.

Focus on added value and innovation to attract consumers

Tunisian consumers are known for being willing to try new products. Therefore, as the economy recovers, players and retailers are expected to be more inclined to introduce new product developments.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Tunisia?
What are the major brands in Tunisia?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges

Rising demand for convenience among expanding middle class boosts sales

Increasing prices fuel shift to cheaper domestic brands

Grocery retailers lead sales despite parallel market and supply issues

Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice

Sales hit by sluggish economy and declining consumer purchasing power
Foodservice operators shift to cheaper ingredients in response to challenging market
High consumer price sensitivity ensures domestic players remain in pole position

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Distribution of Packaged Food by Format: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugar-free gum sales fuelled by health and wellness trend

Independent small grocers losing sales share to modern retailers

Increasing product ranges and competition driving development

COMPETITIVE LANDSCAPE

Affordability and widespread distribution key to success

Low priced standard brands attracting impulse purchasers

Focus on added value and innovation to attract consumers

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges

Rising demand for convenience among expanding middle class boosts sales

Increasing prices fuel shift to cheaper domestic brands

Grocery retailers lead sales despite parallel market and supply issues

Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Gum in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugar-free gum sales fuelled by health and wellness trend

Independent small grocers losing sales share to modern retailers

Increasing product ranges and competition driving development

COMPETITIVE LANDSCAPE

Affordability and widespread distribution key to success

Low priced standard brands attracting impulse purchasers

Focus on added value and innovation to attract consumers

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges

Rising demand for convenience among expanding middle class boosts sales

Increasing prices fuel shift to cheaper domestic brands

Grocery retailers lead sales despite parallel market and supply issues

Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports