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Gum continues to be a highly popular product in Tunisia, with the growing young population continuing to drive demand for different flavours. The category is characterised by strong local production, and a very limited number of imported brands.
Gum manufacturers, with their hands already full due to the COVID-19 pandemic and the impact on the wider economy of the measures taken to control its spread, are not expected to launch any new products in 2020. The economic downturn expected in the wake of the pandemic will only increase the Tunisian tendency to be more price conscious.
Sales continue to be led by Confiserie Triki le Moulin, which benefits from its long-standing presence in the country, the affordability of its brands, as well as a large portfolio that covers all the gum categories. The company offers a wide variety of brands, including the leading Florida range as well as Florident, Twin Bubble, Mango, Super Jumbo Billes and Ballon Elephant.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Gum industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Gum in Tunisia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.