The strong growth of e-commerce in Germany in recent years has of course also had an impact on gum, but in a different way than for most other food products. Chewing gum tends mostly to be purchased spontaneously, for example directly as a small pack at the supermarket checkout, or as a reaction to bad breath.
With Germans’ increasing awareness of environmental issues, especially climate change, consumers are more actively looking for products that claim to be environmentally-friendly. For gum producers, this demand can mainly be satisfied by using alternative forms of packaging and avoiding using plastic.
Although the possibilities for variation in chewing gum are limited, there are several themes on which manufacturers can focus. Classic examples are dental care and the famous white smile.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!