Leading claims in chewing gum are essential and broadly attractive in Germany, especially for the avoidance of sugar and promoting dental care. In recent years, the broad topic of sustainability has also been added.
E-commerce has strengthened its presence in the distribution of German snacks since the pandemic. Prior to 2020, online supermarkets were not particularly popular in the country, while delivery was often not available at all outside of major cities.
The phasing out of Wrigley's famous sticks of chewing gum naturally leaves a gap, although this format is gradually losing popularity to the coated form of dragees. Nevertheless, some brands are attempting to revive the image of strips with new modern marketing strategies, but are also exploring other forms, as created by Tic Tac or Mentos.
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Understand the latest market trends and future growth opportunities for the Gum industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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