The chewing gum market in Israel is expected to continue growing throughout the forecast period as consumers spend longer periods of time outside of the home. With gum a popular breath-freshener in the workplace, in a social context or when travelling, and with the anticipated removal of the face mask mandate, demand for chewing gum is set to increase over the period to 2027.
Gum is also predicted to record marginally higher value growth (at constant 2021 prices) compared to retail volume growth, driven by further innovation in terms of flavours, packaging and health trends with consumers increasingly aware of not just sugar free variants, which most chewing gum brands now offer, but alternative ingredients; the use of aspartame is viewed in a negative light, with consumers demanding more natural sugar free alternatives such as xylitol.
The bubble gum market, meanwhile, is expected to continue its downward trajectory throughout the forecast period. No new players or innovative new products, which could attract consumers and stimulate growth, are expected to enter the market as demand is low and waning.
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Understand the latest market trends and future growth opportunities for the Gum industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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