Competitive Landscape
Mars Sustains Dominance as Innovation Intensifies
Gum in Israel remains highly concentrated, with Mars Multisales Israel Ltd maintaining a leading position in 2026, holding 43% of value share, while Strauss Group Ltd and Leiman Schlussel Ltd account for 21% and 20% respectively. Over the period from 2021 to 2026, the industry has not become meaningfully more or less concentrated, as the share held by the top three companies consistently exceeds 80%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Israel?
- Which are the leading brands in Gum in Israel?
- How are products distributed in Gum in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Israel - Category analysis
Key Data Insights
Gum Summary
Brands Reinvent Gum as a Daily Treat for Younger Shoppers
Chewing Gum Maintains Dominance as Bubble Gum Declines
Brands Shift Focus From Mint to Playful Sensory Experiences
Chewing Gum Sustains Growth as Brands Reinforce Impulse Appeal
Functional Benefits Enhance Everyday Confidence and Convenience
Mars Sustains Dominance as Innovation Intensifies
Discounters Capture Frequent Shoppers with Value for Money
Retail E-Commerce Leverages Multipacks, but Remains Niche
Snacks in Israel - Industry Overview
2026 Developments
Key Data Insights
Demand for Affordable Indulgence Boosts Snacks
Savoury Snacks' Broad Appeal Expands Reach
Turbo’S Protein Ice Cream Redefines Dessert
Discounters Attract Value-Focused Shoppers
Savoury Snacks Hold Top Spot as Sweet Biscuits and Snack Bars Accelerate
Local Brands Blend Nostalgia with New Formats to Sustain Loyalty
Top Players Strengthen Their Hold through Scale and Trust
Discounters Secure Shopper Loyalty through Value and Convenience
Retail E-Commerce Expands Planned Purchases, but Stays Niche
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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