Fortified products are slowly gaining more popularity in Hungary, as consumers become more health-conscious and seek products with added value. In addition to the aforementioned Airwaves Caffeine, over the forecast period it is expected there will be new versions of gums with added vitamins.
Sugar-free gums will continue to be a strong and growing trend over the forecast period, boosted by the backing from dentists, and this is expected to also extend to sugar-free bubble gum targeted towards children. This shift can happen easily, as gum is mainly dominated by large players who drive overall trends.
Gum is often seeing less impulse-purchase shelf space around checkouts, as other higher-ticket items are more beneficial for retailers’ sales. As such, sales in products with lower visibility will inevitably drop.
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Understand the latest market trends and future growth opportunities for the Gum industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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