Gum is expected to see only modest growth in volume terms over the forecast period. Demand will be restricted by the fact that a significant number of Hungarians are likely to continue to work from home - at least on a hybrid basis – as well as a shift towards home-based entertainment.
Health and wellness trends will continue to impact gum over the forecast period, with demand for sugar-free chewing gum increasing to the detriment of standard, sugar-based varieties. This trend will be strongly supported by dentists, who will advise patients to chew as part of their oral care routines.
Sustainability will be a key focus of new product development during the forecast period. This trend will be particularly evident in packaging, where manufacturers will focus on developing more eco-conscious products.
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Understand the latest market trends and future growth opportunities for the Gum industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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