Competitive Landscape
Mars Strengthens Dominance through Brand Depth and Limited Rivalry
Gum in Australia remains highly concentrated, with Mars Australia Pty Ltd accounting for 84% of its value sales in 2026. Over the period from 2021 to 2026, the company has not only maintained but slightly increased its dominance, as its share rose from 81% in 2021 to its current level.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Australia?
- Which are the leading brands in Gum in Australia?
- How are products distributed in Gum in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Australia - Category analysis
Key Data Insights
Gum Summary
Volume Softens as Value Grows Due to Higher Unit Prices
Humour-Led Campaigns Drive Brand Differentiation and Engagement with Gen Z
Functional Benefits and Wellness Repositioning Attract New Demand Sources
Glp-1 Adoption and Gen Z Preferences Drive Brand Innovation
Mars Strengthens Dominance through Brand Depth and Limited Rivalry
Supermarkets Retain Leadership as Online Gains on Planned Purchases
Snacks in Australia - Industry Overview
2026 Developments
Key Data Insights
Value Growth Remains Resillient Amid Affordability Pressures and Modest Volume Gains
Manufacturers Expand Core Ranges to Capture Everyday Occasions
Stapling of Snacks Drives Resilience Amid Cost-Of-Living Pressures
Private Label to Gain Traction as Undifferentiated, Mid-Tier Brands Risk Losing Ground
Branded Manufacturers Refresh Portfolios to Defend Relevance and Margin
Top Global Players Strengthen Leadership through Entrenched Brands
Supermarkets Maintain Leadership as E-Commerce Narrows the Gap
Premium Chocolatiers Use Experiential Retail to Expand Reach
E-Commerce Captures Planned Snack Occasions with Multipack Focus
Foodservice Recovers with Experiential Consumption as Retail Leads
Arnott’S and Cadbury Defend Relevance and Affordability with Lighter Formats and Pack-Size Reductionmultipack Formats
Private Label Accelerates Competition as Brands Polarise on Value and Experience
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!