Mars Australia Pty Ltd is expected to remain the dominant player in Australian gum over the forecast period, with the company’s strong brand portfolio and distribution network offering a significant competitive advantage. The player continues to dominate in terms of marketing as well as in terms of sales and its international brands have an extremely strong presence across bubble gum and sugar-free chewing gum in particular, including Hubba Bubba, Extra, Airwaves, PK and Wrigley's Juicy Fruit.
Cleaner label considerations are increasingly becoming a key driver across FMCG in Australia. In particular, local consumers are interested in reducing their environmental impact through products that are ethical and sustainably sourced.
With sales of gum hugely dependent on social interaction and impulse purchases, it is unsurprising that the hybrid working model poses the greatest threat to the recovery of the category. Flexible working policies are expected to be maintained over the forecast period, leading to a reduced number of occasions for gum consumption, which are traditionally driven by the need for fresh breath.
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Understand the latest market trends and future growth opportunities for the Gum industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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