Gum is a small and mature category, with few opportunities for innovation or reinvention. Thus, maturity is set to continue to limit growth potential in gum, although opportunities exist in sugar-free, oral hygiene and other health and wellness-orientated variants.
Digital marketing represents an important transformation that gum manufacturers, and other companies, need to commit to in the medium to long term to remain relevant in the market. Digital marketing was a key focus for players in gum in 2022 and beyond, as the pandemic accelerated the adoption of technology for shopping within the country.
More and more consumers are looking for new experiences, including with regard to gum and other snacks. As a result, greater company/brand collaboration across industries may spark excitement among local consumers.
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Understand the latest market trends and future growth opportunities for the Gum industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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