Competitive Landscape
Perfetti Van Melle Indonesia Pt Sustains Dominance as Lotte Indonesia Pt Grows Share
Gum in Indonesia remains highly concentrated, with Perfetti Van Melle Indonesia PT holding a 64% share in 2026, making it the clear leader by a substantial margin. Over the period from 2021 to 2026, concentration has increased and then moderated, as Perfetti Van Melle’s share peaked at 68% in 2024 before settling lower by 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Indonesia?
- Which are the leading brands in Gum in Indonesia?
- How are products distributed in Gum in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Indonesia - Category analysis
Key Data Insights
Gum Summary
Bubble Gum Leads Volume Sales as Chewing Gum Accelerates Value Growth
Brands Attempt to Reignite Youth Engagement through Insight-Driven Marketing and Collaborations
Rising Incomes Provide Headroom for Value-Driven Innovation
Shifts in Consumer Habits to Affect Gum Sales
Storytelling to Fuel Relevance as Gum Faces Pressure
Gum Players to Focus on Wellness, Youth and Entertainment to Spur Sales
Perfetti Van Melle Indonesia Pt Sustains Dominance as Lotte Indonesia Pt Grows Share
Small Local Grocers Anchor Impulse Buying as Convenience Stores Gain Momentum
Social Media Promotions Drive Gradual E-Commerce Uptake for Gum
Brands Use Social Campaigns and Strategic Collaborations to Revive Brand Relevance
Big Babol and Lotte Xylitol Target Youth with Pop Culture and Esports
Engagement-Led Innovation Slows Decline and Intensifies Competition
Snacks in Indonesia - Industry Overview
2026 Developments
Key Data Insights
Consumer Insight-Driven Marketing Strategies Sustain Growth Amid Cautious Spending
Accessibility and Affordability Strategies Fuel Steady Demand
Chilli-Forward Flavour Innovation Sparks Repeat Trial and Social Sharing
Impulse Buys, Smaller Pack Sizes and New Flavours to Refresh Growth Momentum
Spicy Flavour Launches and Health-Consciousness to Drive Value Growth
Emotional Marketing and Digital Buzz Sustain Impulse Purchases
Mayora Indah Tbk Pt and Garudafood Group Maintain Snacks Leadership
Brand Power Fuels Pepsico’S Indonesian Comeback
Agility and Distribution Take Centre Stage in Snack Innovation
Small Local Grocers Sustain Daily Impulse Snacking with Wide Reach
Convenience Stores Maintain Relevance through Aggressive Expansion and Launches
Alfagift and Klik Indomaret Drive E-Commerce Adoption with Fast Delivery
Mixue and Ai-Cha Tap Foodservice Momentum
Pepsico Rallies Shares with Bold, Culture-Driven Strategies and Emotional Marketing
Glico Wings Shapes Innovation through Affordability and Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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