Post-pandemic lifestyles are supporting sales in on-the-go and impulse purchase categories in snacks, one of which is gum. Furthermore, the renewed social activities and closer contact with other people, such as returning to workplaces and schools, mean that consumers are also reaching for gum again to freshen their breath.
Gum in Indonesia significantly benefits from its association with the smoking population, as many smokers turn to gum to mask the smell of tobacco and maintain fresh breath after a smoking break. With high smoking rates persisting in the country, the demand for gum products is expected to remain robust in the coming years.
Sugar-free gum is expected to remain a significant trend over the forecast period, as health-conscious consumers continue to seek “healthier” alternatives which are kinder to the teeth and have lower sugar content overall. Brands such as Big Babol (Perfetti Van Melle), along with global names such as Orbit and Tic Tac Gum, have successfully tapped into this growing demand by offering sugar-free options which cater to the evolving preferences of health-aware Indonesian consumers.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!