After seeing a slight retail volume decline in 2020, gum is expected to return to minor growth in 2021, although the rate of increase is set to be lower than in most pre-pandemic years. Meanwhile, due to falling unit prices, current value sales are forecast to continue to decline.
Swiss consumers increasingly prefer natural ingredients and flavours in their gum. Therefore, gum manufacturers are eliminating less healthy ingredients from their gum, such as titanium dioxide (E171), as consumers look to avoid these additives.
Gum is dominated by large global and international players, which enjoy strong brand recognition. Mondelez Schweiz is set to remain the undisputed leading manufacturer of gum in Switzerland in value terms in 2021, thanks to its popular chewing gum brands Stimorol and V6 and its Bubblicious and Trident Bubble Gum brands in bubble gum.
Gum is expected to see minimal retail volume declines throughout the forecast period, with small price rises contributing to slow retail current value growth. Although a slight recovery is likely when lockdown eases in 2021, the negative performance from 2022 will be due to new shopping habits and a modified view about impulse occasions.
Continuing the trend seen for many years, chewing gum is set to see a better performance than bubble gum in the forecast period. The latter is increasingly seen by parents as a product for their children to avoid due to the high sugar content.
A trend which took off towards the end of the review period was self-scan checkouts, which are profoundly changing the checkout process, and the continuation of this development is expected to negatively affect the performance of gum due to the lack of displays of impulse products at these checkouts and loss of shelf space. Therefore, new distribution trends are likely to negatively impact gum.
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Understand the latest market trends and future growth opportunities for the Gum industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Gum research and analysis database.
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