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Country Report

Gum in

Gum in Switzerland

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Gum seeks new sales avenues, with prime in-store space increasingly hard to find

The widespread implementation of self-scanning and checkout services in retail stores reduces shelf space for gum and other impulse references. In reducing staff costs and space for impulse items, retailers are forcing gum manufacturers to develop new strategies to defend their brands/products.

Sugarised gum faces competition from healthier and more indulgent snacks

Sugarised gum continues to face numerous challenges, not least growing competition from more indulgent or healthier substitutes, including HW gum as awareness of the harmful effects of sugar on teeth rises and younger consumers seek alternative snacks. In addition, gum continues to be seen as a nuisance because of litter problems.

Bubble gum struggles, due to being seen as detrimental for children

Bubble gum is expected to see a further decline in consumer interest over the forecast period. This type of gum is perceived to be detrimental to children’s dental and personal health due to high sugar content.

COMPETITIVE LANDSCAPE

Mondelez remains a strong leader and is likely to focus on healthy innovation

Gum is dominated by the presence of large global and international players, which enjoy strong brand recognition. Mondelez Schweiz remains the clear leader through its with power brands Stimorol, V6 and Bubblicious.

Supermarkets impacted by shift to self-checkout and discounter competition

While supermarkets remains the leading channel for gum, its value share has been decreasing since the introduction of self-scanning and checkout areas. Hypermarkets and discounters have been less affected as they tend to have larger selling space, which allows gum to cling on better than in supermarkets.

Innovative private label launches seek to disrupt shares

Gum saw a number of significant new product launches at the end of the review period. The major grocery retailers Migros and Coop were at the forefront of new product developments, including the launch of private label gum products with innovative attributes like charcoal, flavours and functionality.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Switzerland?
What are the major brands in Switzerland?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Switzerland - Category analysis

HEADLINES

PROSPECTS

Gum seeks new sales avenues, with prime in-store space increasingly hard to find

Sugarised gum faces competition from healthier and more indulgent snacks

Bubble gum struggles, due to being seen as detrimental for children

COMPETITIVE LANDSCAPE

Mondelez remains a strong leader and is likely to focus on healthy innovation

Supermarkets impacted by shift to self-checkout and discounter competition

Innovative private label launches seek to disrupt shares

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales post positive growth

Health and convenience remain strong trends in Switzerland

Migros remains unchallenged

Discounters remain a dynamic distribution channel

Challenging outlook for packaged food

FOODSERVICE

Sales to Foodservice

Health and Wellness remain hot topics in foodservice
Shelf-stable packaged food to suffer most
Nestlé Suisse SA and Unilever Schweiz GmbH remain the leading foodservice providers

Consumer Foodservice

Healthy nutrition and environment concerns are in focus
Positive development of chained operators
Independent outlets continued to dominate consumer foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Gum in Switzerland

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Executive Summary

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PROSPECTS

Gum seeks new sales avenues, with prime in-store space increasingly hard to find

Sugarised gum faces competition from healthier and more indulgent snacks

Bubble gum struggles, due to being seen as detrimental for children

COMPETITIVE LANDSCAPE

Mondelez remains a strong leader and is likely to focus on healthy innovation

Supermarkets impacted by shift to self-checkout and discounter competition

Innovative private label launches seek to disrupt shares

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Table of Contents

Gum in Switzerland - Category analysis

HEADLINES

PROSPECTS

Gum seeks new sales avenues, with prime in-store space increasingly hard to find

Sugarised gum faces competition from healthier and more indulgent snacks

Bubble gum struggles, due to being seen as detrimental for children

COMPETITIVE LANDSCAPE

Mondelez remains a strong leader and is likely to focus on healthy innovation

Supermarkets impacted by shift to self-checkout and discounter competition

Innovative private label launches seek to disrupt shares

CATEGORY DATA

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales post positive growth

Health and convenience remain strong trends in Switzerland

Migros remains unchallenged

Discounters remain a dynamic distribution channel

Challenging outlook for packaged food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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