Executive Summary

Jul 2018
PROSPECTS
Self-checkouts expected to remain an important threat to growth

One of the key factors impacting the performance of gum over the forecast period will likely be the continuous loss of shelf space, specifically due to the expected widespread implementation of self-checkout services at the retail level. While this alternative is profitable to retailers as it reduces staffing numbers, it will however present a challenge for gum manufacturers as these players will need to regain their ever-shrinking shelf space.

Gum’s performance to be influenced by health and wellness concerns

Swiss consumers will remain concerned about the negative impact of sugar on their health over the forecast period. Consequently, they are expected to turn towards snacking products that offer more positive health benefits.

Prospects are not bright for Swiss gum

Gum is set to record stagnation in both volume terms and at constant 2018 prices in Switzerland over the forecast period. This will follow trends seen over the review period, as players struggle to deal with the challenges represented by a number of factors, including competition for consumers’ attention, rising consciousness about the negative impact of sugar on health and teeth, and the drift of younger consumers away from gum.

COMPETITIVE LANDSCAPE
Mondelez Schweiz to remain the leading player

Mondelez Schweiz continued to lead gum in 2018, accounting for the bulk of sales. Mondelez Schweiz owns power brands such as Stimorol, Trident and V6, which are by far the most popular gum brands in Switzerland.

Bubble gum to suffer, while FF sugar-free gum is set to do well

Both bubble gum and sugarised gum will continue to see declining consumer interest over the forecast period in Switzerland. Bubble gum suffers from its poor reputation of being detrimental to children's dental and personal health due to its high sugar content.

A dynamic category with innovative launches ahead

In 2017 and 2018, there were numerous launches within Swiss gum. In 2018, Migros Genossenschaftsbund introduced M-Budget Energy Flavour Gum, a sugar-free gum that contains caffeine and 1.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Gum in Switzerland

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in Switzerland?
  • What are the major brands in Switzerland?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth
The health and wellness trend continues to shape demand for packaged food
Private label strengthens its position in packaged food
Supermarkets leads distribution channels while discounters gains share
Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice
Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns
Consumer Foodservice
Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources