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Country Report

Gum in

Gum in Switzerland

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Swiss gum dominated by large global players, with Mondelez leading

Gum is dominated by the presence of large global and international players, which enjoy strong brand recognition. Mondelez Schweiz will remain the clear leader in 2020 with its power brands Stimorol, V6 and Bubblicious, though it is likely to see a decline in its current retail value share.

Gum manufacturers likely to focus on natural using natural, sugar-free ingredients in 2020

Gum products using natural ingredients are likely to become increasingly popular and more widely available in 2020. For example, Migros launched Skai Real Gum in June 2020, which is available in four flavours and is vegan.

New product launches expected to be important in 2020 to attract consumers

Leading brands are expected to continue maintaining current retail value share in 2020 thanks to strong innovation capabilities and marketing initiatives (focus on digital and social networks). Migros, the leading Private Label player, is expected to remain quick to react to new consumer trends and launch new products in line with these consumer habits.

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Samples

Gum Market Sample Report Gum Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Gum in Switzerland?
What are the major brands in Switzerland?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Gum in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Swiss gum dominated by large global players, with Mondelez leading

Gum manufacturers likely to focus on natural using natural, sugar-free ingredients in 2020

New product launches expected to be important in 2020 to attract consumers

RECOVERY AND OPPORTUNITIES

Gum manufacturers likely to focus on launches in line with the healthy lifestyle trend into the forecast period, with bubble gum retail volume sales declining

Gum will seek new sales avenues in the forecast period, with prime in-store space increasingly hard to find

Innovative Private Label launches seek to disrupt shares into the forecast period

CATEGORY DATA

Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Restrictions cause sales to decline, severely impacting companies that exclusively sell to foodservice
Increase in takeaway and delivery services, while companies selling to foodservice adapt to the outbreak
Foodservice bankruptcies and closures cause challenges and staff loss for players that provide packaged food to foodservice

Consumer Foodservice

Ongoing rules affect sales as some consumers feel these limitations impact the experience of dining-in
Losses are predicted, as only major, chained players are set to have a substantial recovery
The demand for ghost kitchens increases as consumers staying at home order food deliveries

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Gum in Switzerland

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Executive Summary

New Report Guarantee

2020 IMPACT

Swiss gum dominated by large global players, with Mondelez leading

Gum manufacturers likely to focus on natural using natural, sugar-free ingredients in 2020

New product launches expected to be important in 2020 to attract consumers

Samples

Overview

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Table of Contents

Gum in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Swiss gum dominated by large global players, with Mondelez leading

Gum manufacturers likely to focus on natural using natural, sugar-free ingredients in 2020

New product launches expected to be important in 2020 to attract consumers

RECOVERY AND OPPORTUNITIES

Gum manufacturers likely to focus on launches in line with the healthy lifestyle trend into the forecast period, with bubble gum retail volume sales declining

Gum will seek new sales avenues in the forecast period, with prime in-store space increasingly hard to find

Innovative Private Label launches seek to disrupt shares into the forecast period

CATEGORY DATA

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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