Over the forecast period, no significant change is expected in gum performance, with retail volume sales continuing to struggle. A reduction in impulse purchasing due to self-checkouts and the rise of e-commerce and online shopping will continue to impact the landscape negatively, leading to declining consumer interest in chewing gum overall.
With the acquisition of the Mondelez Intl Gum business, Perfetti Van Melle Group is expected to become the number one player in the gum category in Switzerland. However, the company will face strong challenges, as the market is in decline and Swiss consumers are becoming increasingly sensitive to health concerns, especially wary of sugar consumption.
Bubble gum will continue to suffer the most because it has the unhealthiest image. Sales will remain mostly limited to children, with some innovation expected in sugar-free alternatives.
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Understand the latest market trends and future growth opportunities for the Gum industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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