One of the key factors impacting the performance of gum over the forecast period will likely be the continuous loss of shelf space, specifically due to the expected widespread implementation of self-checkout services at the retail level. While this alternative is profitable to retailers as it reduces staffing numbers, it will however present a challenge for gum manufacturers as these players will need to regain their ever-shrinking shelf space.
Swiss consumers will remain concerned about the negative impact of sugar on their health over the forecast period. Consequently, they are expected to turn towards snacking products that offer more positive health benefits.
Gum is set to record stagnation in both volume terms and at constant 2018 prices in Switzerland over the forecast period. This will follow trends seen over the review period, as players struggle to deal with the challenges represented by a number of factors, including competition for consumers’ attention, rising consciousness about the negative impact of sugar on health and teeth, and the drift of younger consumers away from gum.
Mondelez Schweiz continued to lead gum in 2018, accounting for the bulk of sales. Mondelez Schweiz owns power brands such as Stimorol, Trident and V6, which are by far the most popular gum brands in Switzerland.
Both bubble gum and sugarised gum will continue to see declining consumer interest over the forecast period in Switzerland. Bubble gum suffers from its poor reputation of being detrimental to children's dental and personal health due to its high sugar content.
In 2017 and 2018, there were numerous launches within Swiss gum. In 2018, Migros Genossenschaftsbund introduced M-Budget Energy Flavour Gum, a sugar-free gum that contains caffeine and 1.
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This industry report originates from Passport, our Packaged Food market research database.