Competitive Landscape
Perfetti Van Melle Ag Sustains Dominance as Private Label Intensifies Competition
Gum in Switzerland is highly concentrated, with Perfetti Van Melle AG expected to hold a dominant 54% retail value share in 2026. This position is a sharp increase from the 4% share recorded in 2021, indicating a significant consolidation of leadership over the five-year period.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Switzerland?
- Which are the leading brands in Gum in Switzerland?
- How are products distributed in Gum in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Switzerland - Category analysis
Key Data Insights
Gum Summary
Value Rises for Swiss Gum as Snacking Habits Shift
Mentos Drives Wellness Shift as Functional Gum Outpaces Taste Alone
Vegan Launches and Sugar-Free Innovation to Attract Health-Conscious Shoppers
Chewing Gum to Adapt to Wellness Demand as Impulse Sales Decline
Perfetti Van Melle Ag Sustains Dominance as Private Label Intensifies Competition
Supermarkets Maintain Leadership as Discounters Win on Value and Speed
Snacks in Switzerland - Industry Overview
2026 Developments
Key Data Insights
Sustainability and Indulgence Converge to Drive Swiss Snacks Growth
Culturally Diverse and Origin-Specific Flavours Aid Savoury Snacks Innovation
Functional Innovation and Better-For-You Claims Reshape Switzerland’S Snacking Landscape
Premium Resilience and Inflationary Pressures to Define Snacks Outlook
Chocolate Confectionery to Lead as Savoury Snacks Gain Ground with Mindful Portioning
Wellness and Sustainability to Reshape Product Development and Pricing Strategies
Migros Genossenschaftsbund Eg Maintains Lead through Extensive Retail Reach
Migros and Coop Expand Supermarket Reach to Maintain Shopper Loyalty
Retail E-Commerce Online Platforms to Attract Convenience Seekers
Rising Foodservice Prices Shift Snacking Occasions to Retail
Snacketti Capitalises on Intense Heat and Crunch to Define a New Wave of Indulgent Snack
Environmental Pressures and Consumer Values Accelerate Cocoa-Free Chocolate
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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