Over the forecast period, gum is expected to gradually benefit from more sociable out-of-home activities and lifestyles in a post-pandemic landscape. However, the trend of healthy snacking will likely mean that gum will continue to face challenges, as consumers increasingly opt for other, healthier snacks.
In order for gum manufacturers to bolster sales of gum against a background of health and wellness and sustainability trends, innovations will be required in certain areas. The first is gum with functional benefits, such as being fortified with vitamins and minerals, as players are expected to add value with gums which go beyond just mouth refreshment.
Bubble gum will continue to suffer the most, due to it having the unhealthiest image. Sales will remain mostly limited to children, with some innovation expected in sugar-free alternatives.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!