There will be no more than marginal growth in retail constant value sales of gum during the forecast period, with bubble gum continuing to outperform chewing gum. Chewing gum will see a degree of premiumisation, with natural and biodegradable offerings like True Gum set to grow in popularity, particularly among younger consumers with a strong interest in sustainability.
In order to encourage sales across the forecast period, pricing and discounting are expected to be a key strategies, as consumers will continue to remain price-sensitive, especially in the early forecast period. As such, many purchases will be driven by discounts and offers, with consumers reaching for larger pack sizes that provide better price points per volume.
Functional chewing gum could provide an avenue for growth during the forecast period. In line with the increasing health and wellness trend in Spain, boosted by the outbreak of COVID-19, manufacturers are set to focus on offering healthier gum variants across the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!