Competitive Landscape
Mars Leverages Modern Retail to Sustain Leadership and Private Label Gains Ground
Gum in Spain is concentrated, with Mars España Inc y Cía Food SRC set to hold a 33% share in 2026, and Mercadona SA following with 24%. Chupa Chups SAU ranks third with 16%, with the next player holding only a 7% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Spain?
- Which are the leading brands in Gum in Spain?
- How are products distributed in Gum in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Spain - Category analysis
Key Data Insights
Gum Summary
Rise of Private Label Impacts Access, Competition and Distribution
Chewing Gum Outpaces Bubble Gum as Supermarkets Shape Demand
Fleer Drives Private Label Growth with Retail-Focused Innovation
Players Will Aim to Target Teenagers with New Textures and Pack Formats
Private Label Expected to Intensify the Competition as Retailers Expand Pack Variety
Mars Leverages Modern Retail to Sustain Leadership and Private Label Gains Ground
Supermarkets and Discounters Extend Reach While Vending Sees Strong Growth From a Low Base
Retail E-Commerce Remains a Marginal Channel as Gum Is an Impulse Purchase
Snacks in Spain - Industry Overview
2026 Developments
Key Data Insights
Increase in Convenient and Healthy Snacking Drives Volume Demand and Value Growth
Sweet Biscuits, Snack Bars, and Fruit Snacks Grows as Protein and Fibre Claims Attract Consumers
Trolli Captures Teenage Interest with Spicy Launches in Gummies
Private Label to Drive Premium Innovation and Flavour Expansion
Protein-Rich Products Expected to Attract New Buyers Amid Health Shifts
Brands Will Leverage Texture and Co-Branding to Defend Their Value Shares
Mercadona Extends Its Lead, While Pepsico’S Focus on Savoury Snacks Limits Value Sales Gains
Runakay Plus Sl Expands as Magnum Vegan Exits Plant-Based Ice Cream
Mercadona Drives Share Growth for Supermarkets, While Hypermarkets Loses Ground
Mercadona’S Omnichannel Push Boosts Retail E-Commerce, but Offline Retail Remains King
Key Trends Include Health and Flavour Innovation
Trolli Chili Confectionery Launch and Protein Bar Relaunch Are Recent Innovations
Business Impact of Recent Developments
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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