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Gum in Nigeria

August 2022
Select Country Report
USD 1,195
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Gum industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Gum industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Gum in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Gum in Nigeria?
  • Which are the leading brands in Gum in Nigeria?
  • How are products distributed in Gum in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Gum?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Gum in Nigeria - Category analysis

KEY DATA FINDINGS

Easing of mobility restrictions boosts impulse purchases and on-the-go consumption
Inflationary pressure hits imports and local production
Strong competition leads to greater visibility for gum
Economic improvement and strong competition to add dynamism to the gum offer
Urbanisation and health awareness to stimulate consumption occasions
Breath-freshening, dental hygiene and flavour spur interest in chewing gum among young adults
Table 1 Sales of Gum by Category: Volume 2017-2022
Table 2 Sales of Gum by Category: Value 2017-2022
Table 3 Sales of Gum by Category: % Volume Growth 2017-2022
Table 4 Sales of Gum by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Gum: % Value 2018-2022
Table 6 LBN Brand Shares of Gum: % Value 2019-2022
Table 7 Distribution of Gum by Format: % Value 2017-2022
Table 8 Forecast Sales of Gum by Category: Volume 2022-2027
Table 9 Forecast Sales of Gum by Category: Value 2022-2027
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Snacks in Nigeria - Industry Overview

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Table 12 Sales of Snacks by Category: Volume 2017-2022
Table 13 Sales of Snacks by Category: Value 2017-2022
Table 14 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 15 Sales of Snacks by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Snacks: % Value 2018-2022
Table 17 LBN Brand Shares of Snacks: % Value 2019-2022
Table 18 Distribution of Snacks by Format: % Value 2017-2022
Table 19 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 20 Forecast Sales of Snacks by Category: Value 2022-2027
Table 21 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Gum

  • Bubble Gum
  • Chewing Gum
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Gum research and analysis database.

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