Gum is projected to record strong retail volume and value (constant 2022 prices) growth over the forecast period, following a relatively weak performance towards the end of the review period due to the poor economic situation in the wake of COVID-19. Moreover, Nigeria was already struggling to recover from a previous recession in 2016.
The urbanisation trend is set to boost gum sales over the forecast period. As urbanisation develops, heavier congestion in urban areas means many consumers remain in traffic for longer periods, which increases the need or appeal of gum as a means of concentration and staying alert.
The dominant category, chewing gum, is expected to drive retail volume and value growth over the forecast period. Chewing gum consumption is largely driven by young adults, who seek breath-freshening, pro-dental hygiene and flavourful products.
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Understand the latest market trends and future growth opportunities for the Gum industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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