On balance, 2023 is predicted to offer a more optimistic year for chewing gum as consumers increase impulse purchases, although retail volume sales will remain below pre-pandemic levels. However, economic uncertainty will hinder the rebound in gum consumption as consumer are forced to continue prioritising their expenditure.
Private labels are gaining importance in the market, as they offer good value for money and since the start of the pandemic, consumers are now buying more gum in supermarkets. Recent innovations from private label have focused on functionality to compete against Trident Oral B chewing gum, which has been gaining share.
In terms of formats, multipacks were penalised in 2020 and 2021 as consumers switched to bigger formats to share with family at home. With the return to work outside the home, multipacks format will regain importance, as well as the more specific individual formats for foodservice.
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Understand the latest market trends and future growth opportunities for the Gum industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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