Gum is forecasted to see a decline in retail volume and value (2022 constant prices) sales and per capita consumption from 2023. While the return to normal work and social activities slowed down the decrease in demand for chewing gum as a breath freshener, the growth potential will be limited by the popularity of alternatives like mints for adults.
William Wrigley, and small players, are likely to invest more in new product launches and marketing over the forecast period. Small domestic players are expected to look to these proven strategies to gain some ground, especially as William Wrigley is known for its heavy investment in novelties and marketing.
The consumer profile of gum is expected to change due to the ageing population trend in Serbia. Gum continues to be mostly consumed by children and young adults in Serbia in 2022.
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Understand the latest market trends and future growth opportunities for the Gum industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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