Chewing gum is forecast to see modest, albeit steady growth in retail volume terms over the forecast period, as Serbians spend more time outside their homes, including visiting foodservice outlets more frequently than previously to socialise with friends, family and colleagues. This return to busier lifestyles will also lead to an increase in on-the-go meal consumption, which will facilitate the need to freshen one’s breath.
Sugar free chewing gum will continue to account for the vast proportion of overall volume sales of gum over the forecast period. While consumers are expected to welcome new flavour extensions, tooth-whitening and breath-freshening are expected to remain the most popular attributes.
Wrigley is likely to remain the dominant player in gum in Serbia, thanks to the success of its Orbit brand, which has a wide presence in both modern and traditional retailers. During the forecast period, the company is expected to invest more in new product launches, including new flavours and different types of packaging, supported by robust advertising and promotion.
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Understand the latest market trends and future growth opportunities for the Gum industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gum research and analysis database.
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